[Cai Zhi Headline] Uniform logo of domestic TV drama films is released: Every episode is now displayed!

On the 21st, the General Office of the State Administration of Radio and Television issued a notice on the uniform logo of the domestic TV drama film.

The notice states that in order to meet the needs of the high -quality development of TV dramas in the new era, further improve the standardization level of TV series production, and create the iconic cultural symbol of Chinese TV dramas.

Source: official website of the State Administration of Radio and Television

When the issuance agencies issued a license to the domestic TV drama approved by the review, the uniform logo of the domestic TV drama film should be issued at the same time to guide the download and use of the TV series production agency. Domestic TV drama films are uniformly identified by the source document of the source of the State Administration of Radio and Television.

Domestic TV drama film unified identification icon

When the domestic TV series is broadcast, the film must be uniformly identified to accurately marked the license number of the domestic TV drama issuance and placed in front of each episode of the TV series. Each broadcast mechanism must ensure complete and standardized use.

Since the implementation of the notice, the "Notice on Further Regulating the Management of TV Series and related advertising broadcast management" issued by the General Office of the State Administration of Radio, Film and Television on February 25, 2016 (New Radio and Television Fa [2016] No. 21) "In the format that appears in each episode of the TV drama, it is clearly indicated that the issuance license number" is no longer implemented.

It is understood that the TV series "Big Examination", which was broadcast on the evening of September 21, will become the first work to be broadcast on the TV series "Dragon Standard".

Administrative licenses were issued by online dramas

On June 1 this year, the State Administration of Radio and Television has issued administrative licenses to online drama, including domestic key online drama such as online dramas, online micro -drama, online movies, and online cartoons. Use a unified "mesh". The "Internet Drama Permit License" is based on the four words "network audiovisual" as the main map, with vermilion red as the background, and 5 seconds in length, placed in the starting part of the program. Experts believe that the new regulations will set the threshold for entry for the industry, which will accelerate the development of online film and television creation into the stage of refinement.

Online drama issuance license logo icon icon

The online drama refers to the film and television works that use mobile phones, tablets, computers and other network devices as the main playback medium and premiere on the network platform or only broadcast on the network platform. With the innovation of network communication technology, China's online audiovisual industry has developed rapidly. According to the data released by Zhiyan Consulting in April this year, China launched a total of 233 online dramas in 2021, accounting for 68.3%of the overall drama.

In the huge domestic drama, some online dramas stand out with wonderful plots, superb actors and realistic actors, and real content that reflects real life. In the top 50 dramas of the broadcast index in 2021, 30 are online dramas. For example, according to the real case adapted from the Central Political and Legal Committee, the "Sweeping Storm", which reflects the national anti -evil and eliminate special campaign, ranks first in the 2021 China Broadcasting Index.

In May this year, the "2021 National Outstanding Network Audiovisual Election Election Activities" hosted by the State Administration of Radio and Television officially released the results of the review, "Huang Wenxiu", "Our New Life", "On the Fields of Hope" and other online dramas and networks Movie works are selected. Among them, in Tencent Video, Youku, and iQiyi, the online movie "Our New Life", focusing on the laughter and tears of the little people, telling the story of the ordinary figures of ordinary people pursuing a better life in the new era. The rural revitalization theme online drama "On the Fields of Hope" broadcast on the theme of the villages broadcast on Tencent Video has triggered a heated discussion in society and won a good reputation.

Domestic TV series have changed these changes

On February 24 this year, the Central Radio and Television General Station produced and released the "2021 China TV Drama Development Report". The report is an important step in the development of my country's TV drama industry to promote the development of the TV drama industry and promote the structural reform of the content of content.

The number of issuance is reduced, and the refined supply situation has begun to show. The "2021 China TV Drama Development Report" shows that the number of TV dramas in 2021 has decreased, and the refined supply situation has begun to achieve results. In 2021, there were 498 and 16485 episodes filmed by the country in 2021. In 2021, various types of TV drama production institutions were produced and approved for the release of 194 and 6722 domestic TV dramas.

In 2021, from the perspective of the quality of the Chinese drama, many high -quality masterpieces have emerged in the Chinese TV drama market. Among them, "Awakening Age" has deconstructed the creative habits of traditional and grand themes, leading the new style of TV drama art, and reaching the depth of thought, historical depth, aesthetic aesthetic beauty In -depth organic unity; "Merit" not only inherits the creative orientation of conventional theme creation, but also develops the creative direction of the writing and biography of the Republic of the Republic of the Republic in the new period; The true story of the cadre's main line of narrative shows the spiritual quality of the glorious person who has made outstanding contributions to the construction of poverty -stricken areas in the country.

The creator attaches great importance to the emotional interaction with the young audience, and youth has become the main body of the audience group of film and television drama. The "2021 China TV Drama Development Report" is particularly concerned about the preferences of young people. Among the samples of "2021 Outstanding Domestic TV Drama Youth Impact Investigation", 94.7%are students studying college students. This part of college students are heavy users and core audiences of online audiovisual. Youth is the main body of the audience of film and television drama. Whether film and television dramas can attract young audiences have become an important criterion for measuring success.

The keywords of high -quality domestic drama "positive energy, plot attractive plot, acting online, Sanguanzheng, main melody, times, cultural self -confidence, little people's era, warmth, fireworks" and other keywords in 2021 are depictedThe audience's expectations for high -quality domestic dramas! (WeChat public account "Cai Zhi Headou" comprehensive self: People's Daily, Guangming.com, Surging News, etc.)

Edit: Yuan Kai

School pair: Fenghua

Review: Gong Zimo

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