Lahong Sang's talk show is controversial. How should media creators be reasonably cross -border?

Wen | Xiao Guru

Recently, the main La Hongsang of station B was in the vortex of public opinion due to the performance of participating in the talk show. In the first episode, Lahong Sang brought the top show with a segment full of network stalks, and finally defeated the senior talk show actor Kobayashi with a four -lamp lamp score. Netizens call it "magic". In the promotion match, Lahong Sang's performance was even more sloppy. The "bad" and "absurd" evaluation of Da Zhang Wei said that it was evident that it was eliminated in the expectations of netizens.

This is not the first time that Lahong Sang has participated in variety shows. Previously, she also participated in the B -station for forgetting the year to observe Ji's true show "The Summer of the Eaves" and the UP main water reality to break through the "Bilibili forward". In "The Summer of the Eaves", Lahong Sang's fear of people in the community has set out a circle, and has won the resonance of many peers. In "Bilibili Chong Chong", Lahong Sang has bravely move forward Trying the spirit, but it was slightly weak in physical strength and failed to rush through the customs. However, outside the show, she recorded the journey of participating in the show in a short video and got a lot of attention. From the popularity of "The Summer of the Eaves" and "Bilibili forward" in the circle of station B, to the post of the whole people after being reported by CCTV as the "long back floor", and then to the mountain city Xiaoli Xun, wheat and other self -media people have jointly maintained their personal popularity across the platform. Lahong Sang has become popular in the past six months, showing a comprehensive attitude, but I did not expect to encounter word -of -mouth Waterloo on the stage of "Talk Show 5".

From the petal to the group mocking, only Lahong Sang's non -mature talk show was only needed. These two talk show performances are the core problem of Lahong Sang in the construction of the talk show text. It only outputs the short video content that he is good at in the form of pure language. The content is like losing the soul. It is a failure experiment that puts funny short videos in a talk show.

Leaving the comfort zone of self -creation, Lahong Sang walked towards the public field with a new role, and suffered unprecedented public opinion crisis due to various factors. The experience like Lahong Sang is also a typical sample of variety shows and self -media creators.

The self -media people cross -border variety shows are already the new normal

In recent years, more and more self -media creators have also begun to choose cross -border development after accumulating a certain reputation. They have become one of the major choices for participating in variety shows and as guests.

In terms of specific show selection, self -media creators also have a clear tendency. On the one hand, self -media creators who are good at the output of self -worth concepts are willing to participate in related language programs such as talk shows, debates, conversations, etc., and programs such as "Talk Show Conference", "Strange Story" and "Informal talks" are all popular choices.

After participating in the third season of the "Talk Show Conference", Li Xueqin officially transformed from an Internet celebrity to an artist, and participated in "Mao Xuewang" and "Broadcasting! "Situation Comedy", "Cross -border Comedy King Season 5", "Fifty kilometers of Taohuawu" and other programs, and has gained a good reputation. In addition, Li Xueqin also across the border film and television and starred in "Guide You Ping An", "Xiaoyaoyou", "Heart Hearts, and Hearts. 》 Wait for film and television dramas, but these works have not yet been broadcast, and the performance effect needs to be seen.

The same is true of PAPI sauce with a short video circle. In recent years, she has participated in "The Third Season of Men who is a housework", "Tucao Conference Season 2", "E hearty Offer", "The Second Season of Love" and so on. Multiple shows have also appeared in movies such as "Will Will Good", "Burning Point" and "Demon Bell", including the movie's first show Douban score of 4.2 points. A lot of likes.

On the other hand, more self -media creators are happy to choose vertical programs that match their creative fields. Taking food variety shows as an example, "Chinese Restaurant 6" chef Zhan Zonglin, in the Douyin account "[Find Truth] Beauty Uncle "has a fan 1422.3W fan, Zhang Jingyi, the first program of the first program of" It's Cooked ", is also a popular gourmet blogger on the Internet. Those who have distinctive personal characteristics in cooking; music programs are also high -frequency types that appear from media creators. At present, 50 variety shows and evenings such as "A Table New Year's Eve Dinner", "Lightning Cafe" and "Big Coffee Show"; Dai Yutong, a musician with 2500W+fans on Douyin, participated in the "Hi Singing Turn to" "Get up" and "The Voice of Tianci" to test the water, and also received some attention.

In addition, with the popularity of love variety shows, a certain popular and high -value self -media person has become a guest candidate favored by the show group. From Wu Yichun, the beauty blogger of "The Summer of the Meet" to the beauty blogger Lu Shan in "Witary Love", to the gourmet blogger Rala in "Half Cooked Lovers", it can be seen that self -media people in different fields are in love. There is a place in the show. By the influence of the pommoire show, the number of fans has also increased to a certain extent, providing more room for premium for subsequent business.

From the current point of view, the media creators take variety shows as a bridge, and thus cross -border transformation into artists, facing variety, film and television, music and other tracks. The exposure rate, which is fed back to the development of the individual's self -media cause, is conducive to improving the ability of individuals to attract gold on the brand with goods. It can be seen that starting from the media and rejuvenating in variety shows. Such a multi -track play has made more possibilities on the famous road of self -media creators.回归到综艺层面，在主张星素结合的当下，综艺与自媒体创作者的破壁交互间，碰撞出了更多内容火花的同时，也得到了自媒体创作者们大V效应的加持，让The show has received more attention and professional endorsements, and achieved a win -win situation.

How about the "comfort zone" of content creation?

For self -media people, in the field of variety shows, there will be a state of dissatisfaction with soil and water. From the perspective of content creation, in the past, the media had dominant power in creation, especially in the later stage of the decisive role. After participating in variety shows, the identity of the media has become the guest of the show. It is only in the big show. Just a major element, personal subjective initiative becomes weakened, especially the final content is not controlled by personal control, and there is a risk of turning over.

As far as the content output is concerned, from the field of media to variety shows, the content translation is conducive to the optimization of the self -media performance. Just create an environment. However, under the influence of the show system, the strength of the creators will have some impact. For example, Zhang Jingyi's performance in the account of "Don't Call My Dog" was originally good at making home -cooked dishes, but in "It is a very familiar taste", according to the rules of the program, the dishes cooking by the guests need to break the personal. It is undoubtedly a new challenge for cooking habits and learning how to cook others, but fortunately, this challenge still stays in the field of food.

While cross -border, it is a greater challenge to cross the comfort circle of the original content. Or use the program as a carrier to discover the internal hidden skills of the individual and broaden the personal performing arts track. Li Xueqin participated in the "talk show" as a layman. Each performance in the game can be described as "killing crazy". In addition to the CP fermentation topic of "Snow Country Train" In "50 kilometers of Peach Blossom Dock", Li Xueqin also wrote the lyrics for the theme song "Just", showing his personal writing, and received praise from the guests of the show.

Or use the program as a carrier to reflect the personal shortcoming, which also attracts negative evaluation while obtaining traffic. This time Lahong Sang also participated in the show as a talk show Xiaobai, which is a typical negative textbook. Although Lahong Sang has an audience during the first program, it lacks key skills in the talk show performance. In the text output, she was so painful, and she was ten years old. From the long paragraph full of network stalks to the like -shaped music talk show, it set off public opinion in the unexpected promotion and the elimination of the elimination, and there was no no matter not. Do little people question whether it is not ready or "to not be equipped"?

Reading the entertainment Jun believes that the defects of Lahong Sang's performance itself are not enough to arouse the dissatisfaction of netizens. The main reason is that the little deer who competed in the same group of the same group was originally very abilities, but it was eliminated. It caused netizens to question the program system and the criteria of the leader. On the cusp of public opinion, this also revealed that the latecomers who wanted to enter the variety industry industry had a personal ability that was suitable for the show to achieve a two -way travel for individuals and variety shows.

Standing at the industry's outlet, variety shows and self -media creators are creating more possibilities, and they have also produced different results. Some self -media creators usher in highlights of their careers with variety shows. After a lap in different types of variety shows, I returned to the original point. Behind this, not only the influence of the creator's road popularity and the program, but also the creator's own ability and the required of the show needed a high match. The result of "name and deputy" is only between "1+1> 2", and the result will be "hopes".

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