The flow of flow is energy

There are popular traffic stars and accumulated cultural topics. The two collide together, like two types of high -quality raw materials -the popular spices and nutritional ingredients. meal. The Xinhuanet and Netease Music have formed a new five -star entertainment product kitchen, combining the popularity of celebrities and cultural hotspots, cultural landmarks, and cultural relics in various fields, letting stars telling culture, hot topics -series micro -variety show " Please come with me ", good materials make new tastes.

Stars talk about culture, more popular. In the past, in order to show authority and professionalism, the program team preferred to invite cultural scholars and experts to come to the town. Although the college factions are accurate and high -end, they often have a high theory and high threshold. We like professionalism, but the higher the professionalism, the more we need to do homework, more accumulation, high and widow. The appeal of celebrities is precisely the largest convention of the crowd. "Please come with me" seized the "wide coverage" of popular culture, and let more people "follow me" first. A short video introduces the historical city "Yueyang", which will attract some people; add a sentence that introduces "Yueyang" who introduces "Yueyang Tower" will also attract more people with cultural accumulation; China Live "Buy God" Li Jiaqi wants to introduce his hometown —— Even if Fan Zhongyan has not heard of Fan Zhongyan, it may be attracted. The star of "Please Come with me", like a wind tunnel, a small hole blows away the "closed scene" of the usual cultural show.

Micro variety shows, short videos, clever use of stars, minimum costs leverage the maximum traffic. "But there is a book" documentary, Hu Ge dubbed a very good role in promoting. Hu Ge's dubbing was completed within one day, from 9 o'clock in the morning to 11 pm. At the same time, another voice actor Jiang Guangtao cooperated. Both were friendly support and did not charge any fees. A variety show of mass production of mass production cannot be expected to have such a degree of cooperation every time. The micro -variety show "Please Come me" is avoided, the single episode is short, and the content is small, and because the picture has been arranged in advance, the stars only need to complete the synchronous dubbing and read it, and the spirit is full. Stars with solid basic skills can quickly enter the state, and the time cost is minimized. In "Please Come me", we can see that many stars are recorded in the hotel lobby, and even ordinary white walls are recorded in the background. It takes up less time and can be operated by seeing the joints. This is a very wise choice.

The combination of celebrities and appropriate topics has doubled the effects. Ayunga from Inner Mongolia led the audience to travel to Inner Mongolia to enjoy the mutton feast; Yueyang people Li Jiaqi proudly introduced Baling Shengjing, Dongting Lake Beauty, and Yueyang Tower. This combination is true and credible, and it is natural. This is also a form of accomplishment of each other.

Due to the historical background and the depth of the topic, cultural programs often use words and elegant sentences, and insufficient popularity. How to transform and let the public accept this is a subject. The first tens of seconds of each issue introduced the topic and stars at the beginning, which often affected the integrity of the theme. Some single sets, obviously the author only considers the picture and background, did not consider the problem of "who reads", the text is too written, the star's own temperament is relatively avant -garde, and the preparation of text understanding is not enough. It is a bit "amazing". Such a combination still takes time to run in. For different stars, if you can "write words because of people", it will definitely work better.

Netease Music's Music Library is diverse, star resources are deep, Xinhuanet has rich visual materials, authoritative topics, and timely updates. "Please come with me" is just one of the current attempts, but it has been "out of the circle." The traffic is no longer "chasing the stars" to do data. Cultural programs are no longer high -cold. The enthusiastic drainage of traffic, the in -depth accumulation of culture, and the transformation of entertainment capacity can be surprised.

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