Variety show in the new era: spokesman of the new voice of the bearer of the excellent culture

Singing the strong sound of the times and reflecting the changes of the times is the basic media function of Chinese TV literature and art. Chinese TV literature and art have always been the horn of the times, representing the style of an era and leading the social and cultural trends. Looking at the Chinese television literature and art in the decade of 2012-2022, it not only reflects the changes in people's lives and the improvement of aesthetic taste. While the country's strong and social stability and singing sing, they also advocate advanced culture and build an excellent Chinese culture in China. Knowledge communication system, in a unique way to make the era first.

During the ten years of 2012-2022, China TV Literature and Art from the New Year's Eve Party, Spring Festival Gala, Autumn Evening Evening and major events, to reality shows, talk shows, including daily columns, special programs, seasonal broadcast programs, many types, varieties of varieties A sound and richness is the most complete decade in history.

As a traditional program style of Chinese TV literary and art, the festivals represented by the Spring Festival Gala still take on the glorious mission of showing the main theme of the times in the past decade. It is a prosperous chapter, a Shengshi mirror image, refining and expressing the main theme and core values ​​of social development, capturing cultural hotspots and social fashion, extracting the essential characteristics of social development, leading the main theme in the form of television literature and art, and conveying the party and the country in a well -known manner. Policies and policies, express the national position in the form of art and entertainment. The variety show is based on the theme of the festival or celebration event itself. It is full of this core with rich content. In the end, it is infected with flesh and blood to infect people with emotions and momentum, and realize the ideals of aesthetic. In 2013, the five ministries, the Ministry of Finance, the Ministry of Culture, the Ministry of Culture, the Audit Office, and the State Press, Publication, Radio, Film and Television Bureau jointly issued the "Notice on Stopping luxury and advocating the savings of the party". Under the guidance of opposing luxury and saving party, television stations across the country have canceled many evening partys and large -scale ceremonies. The total number of television literature and art party has been controlled, but the brand programs loved by the audience are still retained, and the foundation of the frugal party party is the foundation of the frugal party party. On the last, with the courageous creativity and the sincerity of rooting life, it achieved a good social effect.

The decade of 2012-2022 is also the process of continuously adjusting the direction of Chinese TV literature and art, correcting itself, and establishing a discourse system. Ten years of cultivating healthy aesthetic sentiment. In the past ten years, Chinese TV literature and art advocated the artistic spirit of innovation, inspiring the people's fighting spirit, and promoting social harmony.

In the past ten years, Chinese TV literature can be divided into two major periods, namely during the study and creation period.

In 2011, the State Administration of Radio, Film and Television issued the "State Administration of Radio, Film and Television will strengthen the management of TV star comprehensive programs" documents, and promulgated in 2013 "Notice on the arrangement and filing of TV star comprehensive channel programs in 2014", commonly known as "restriction order", From July 2011, local satellite TVs must not be broadcast more than three times a week. The "restriction order" played a good guiding role in the development of entertainment programs.

"The voice of China"

Ten years ago, 2012 was the time when the Chinese TV Literature and Art Draft was broadcast in full swing. In July 2012, the first season of "Good Voice of China" and "Sound Asia" were broadcast, and the social response was strong. "I am a singer", which was broadcast in January 2013, also became the peak of ratings, unprecedented. Together with the "Chinese Talent Show", which was aired in July 2010, it created another peak of the draft show since "Happy Girl" and "Happy Boys". The concept of "sing and sing", in addition to interpretation of "dreams to come true" in professional upgrades, also injected a TV force that cannot be underestimated to the Mainland music scene. After that, "Chinese Good Songs", "Good Dance in China", "Big Variable Big Coffee Show", "Happy Street", "Masked Song King" and other various talented shows were broadcast one after another. form. In January 2014, "The Strongest Brain" was broadcast, and the world's strongest brain was selected from the unique skills of unique skills. It can be said that it is the highest level of competitive reality shows. In 2014, "Running Brothers" told people in the game that there must be both intelligence and motivation in life; we must challenge self -win victory, and also have a team consciousness to dare to sacrifice their overall situation. The vivid expression of these values ​​and outlook on life has aroused the resonance of young audiences and was recognized by the audience.

At the end of 2013, the popularity of "Where's Dad" made the experience reality show began to heat up. The subject matter basically covered the areas and topics of interest in the interests of audiences in social life. The themes were diverse. In April 2014, the first quarter of "Flower and Youth" was broadcast, and the relationship between the relationships and the way to get along became the core of the show. How to get along with people has aroused heated discussion and reflection in the whole society. In October 2014, the new family life experience reality show "Star to My Family" was broadcast. Through four female stars, he incorporated into a strange family as a daughter -in -law and became a member of the corresponding farmer to discuss the relationship between mother -in -law and neighborhood. In the first season of the gourmet reality show "Twelve Fighting Taste", Nicholas Tse was a chef, and invited his family and friends to travel around the world to search and make food around the world. The show merged the reality show, micro -movie, and advertising films, and merging food programs and tourism programs to tell the story of 12 affection, love and friendship. In August 2014, "Goddess's New Clothing" was broadcast. It consists of "24 -hour clothing+catwalk+bidding" and other links. For the first time, it showed a panoramic -eye 3D and holographic projection technology on the TV screen. The visual effect was shocking. During the broadcast of the program, cooperate with e -commerce, and online and offline direct sales have become a new program form, which has received great attention from the industry. In the "Chinese Restaurant" broadcast in July 2017, five youth partners must not only solve the problem of eating by themselves, but also operate this Chinese restaurant by only five people. "Chinese Restaurant" has a new discussion in the program operation model. During this period, the communication with new media and multi -screen multi -terminal transmission has become the norm. Rong media and multi -terminal not only become the means of production, communication, but also become a new form of the show. Experience the subject matter of reality shows cover the fields of family, tourism, occupation, environmental protection, interpersonal relationships, food, clothing, education, military, military, culture and other fields. Later, observed the rise of reality shows. In the programs such as "My Boy", "My Girl in My Family", "Love's Love", "Romantic Travel of Wife" and other programs, children, husband and wife, family relationships were observed, peeped, and criticized, 2017 "Dear Inn", 2018 In October, "Signal of Heart", October 2019 "Abei OFFER", April 2021 "The Sparkling You", and 2022 "Shining Day", from love to the workplace, corresponding to "single -single - — Before falling in love — after love -marriage -having children -running a family -workplace struggle ", it can be said that the semi -life experience of contemporary young people is in variety shows. It strives to give young people in the struggle warmth and guidance. In June 2020, "Sister of the Wind and Waves" can see women's attitudes in life and career. At the stage of life, life can be brave as her sister, pursuing her dreams with confidence, upward, and hard -working gestures and pursuing her dreams and their dreams. To prove one's value.

Another large TV literary program type with variety shows and reality shows. Talk shows such as "Venus Show", "Tonight Tonight Talk Show" and "Youth China" and other talk shows are used to social hotspots, cultural events, and fashion trends. When expressing attitudes and thoughts, humor and interest are not lost without losing wisdom and sharpness. Especially from the perspective of young people, "saying youth, looking at China, and the future", showing the diverse choice and lifestyle of young people at the moment, sorting out the true state of Chinese young people, and passing the positive youthful spirit. The latest "Open Mai" broadcast in February 2022, with the vibrant "post -95" youth campus students as the main character, share their inspirational stories that struggle and thrive, and outline the development of the new era with the growth trajectory of aspiring youths. Against appearance.

The decade of the comprehensive development of reality shows and talk shows is also the process of Chinese television literature and art from a large number of templates in the world and continuously learning in the process of localization. Mastering advanced production methods and advanced discourse skills, Chinese television literary workers began to use and create handy managing. In the past ten years, Chinese TV literature has shown historic changes, showing many iconic characteristics, which is of great significance in the historical process.

As early as August 2013, the "Chinese Character Listening Conference" contained Chinese cultural content in the form of foreign templates, which made people shine. In July 2015, the historical experience reality show "Let's Cross" allows modern people and historical life to meet. Through modern people's reactions and understanding of ancient Chinese life, they appreciate the culture of all periods of China and experience the interest and charm of Chinese history. In October 2015, "Chinese Taste" was launched. The program was based on "looking for heirgas" as its core theme to present the technical inheritance through food. Based on the use of foreign templates, these programs can be carried on the form of Chinese cultural content, so that the program has Chinese cultural value and social significance. Introduce foreign program models, find the theme of Chinese story, integrate into Chinese social life, use the current social hotspots, touch the development pulse of the times, and become a compulsory homework for reality shows. Those programs that carry the feelings of the people, in line with Chinese cultural traditions, and artistic forefronts are loved by the audience, which has greatly affected it.

"Chinese Poetry Conference"

In January 2017, the second season of the "Chinese Poetry Conference" of the Central Radio and Television Station was launched, which attracted widespread attention in the whole society. Therefore, it became another milestone in the history of Chinese TV literature and art, which opened the stage of Chinese TV culture variety shows. Unlike the previous period of previous development in the history of television literature and art, this is a stage of a Chinese TV literary worker full of confidence, using the world to understand and understand the deep and vast Chinese story. It marks Chinese television literature and art from the study period. TV culture variety shows are the collection carrier of Chinese stories in the new era of Chinese TV literature and art. It covers a variety of forms such as variety shows, reality shows, and talk shows. Deep cultivation and vertical development in themes, themes, and subdivided the content of the same field. Chinese cultural stories are open like a fan. You can enter the variety show with your hands.

"Lang Reader"

"Lang Readers", "Classic Yong Zhuan", "China in the classics", "China in the poster", "Chinese Archaeological Conference", "Party History in Art", "Wonderful Tour", and so on. , An excellent cultural knowledge system constructed by Chinese TV literature and art gradually formed.

Cultural variety shows not only let us see the cultural landscape brought by the variety of Chinese excellent traditional culture, but also allow the audience to see the flourishing achievements of Chinese TV literature and art, and use special art forms to serve the major national strategy of the country. The reason for its success is the key element of the people's orientation, the pulse of the times, and the expression of China.

"China in the classics"

Ten years of Chinese TV literature and art not only continues its magnificent scale in terms of quantity, but also shows higher quality in content and production level. At the same time, the program type is more abundant, the innovative reflection is more fully, the business operation model is more mature, and the strategy of integrating media has made substantial progress.

Looking at the Chinese TV literature and art programs in the decade of 2012-2022, it is not difficult to find that in addition to the pursuit of differential positioning in the program form, those programs that have made a difference in ideology, social responsibility, aesthetic value, and entertainment functions not only do not only, not only Can achieve good ratings, have good business performance, can also achieve good social response, and achieve greater social influence.

In the next ten years, Chinese TV literature and art still need to adhere to the correct political direction, adhere to the people -centered creative orientation, put innovation and excellent work in a more prominent position, to create a number of Chinese spirit, spread positive energy, sing true, good, and beautiful The original boutique programs further meet the increasing spiritual and cultural needs of the people.

(The author is the dean of the School of Drama and Television, Communication University of China)

Content source: Literature and Art News on September 21, 2022

WeChat editor: Lu Yimeng

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