Data said ｜ The hometown of new rock, Shandong is really "earth" anymore

When it comes to rock, many people will not connect with Shandong people.

However, in recent years, with the characteristics of high coverage, high density, and high frequency, Shandong has set off a music storm, successfully promoted to the eyes of countless music fans, "the hometown of rock" and "rock provinces in rock provinces "".

Shandong is holding the province's strength to hold a music festival. In about half a year since April last year, about three -quarters of cities in Shandong Province have been held in various types of music festivals. The patron of flute, strawberry and wheat field music festival.

The saying that "music festivals bloom everywhere" that often mentioned by media reports can only be considered in Shandong.

By 2022, the momentum of the "big operation" music festival in Shandong continued. As of August 31, the number of Shandong was tied with Jiangsu in the music festival held by the National official announcement. No wonder some people say, "Standing on the land of Shandong, every piece of stone is thrown, you can hit a music festival."

The fate of Shandong and Music Festival dates back to 2009.

At that time, several musicians made a free music festival on the golden sandy beach in Qingdao, but the road to commercialization did not go smoothly until the big label music festival sank the second and below cities. Gradually increased, and it was out of control since then.

The gap between Shandong and other provinces is a local music festival that has sprung up.

You may not imagine that in Shandong, Qingdao, Jinan and many other cities have their own exclusive music festivals.

Not only did the quantity make a rapid progress, but the volume was not small.

In the first Qingdao Phoenix Music Festival in 2019, hundreds of performance guests including Cui Jian, Pu Shu, Hua Chenyu, Pan Nisin Band, and the box office revenue ranked second among more than 30 similar music festivals across the country. Joy jumped into a domestic first -tier brand.

(2019 Qingdao Phoenix Music Festival Guest Cui Jian poster; Picture Source: Qingdao Phoenix Music Festival Official WeChat)

According to the statistics of the small antlers think tank in 2018, the festival that landed for three consecutive years and has a certain brand only accounts for about 15%of the overall market. Most of the Shandong Local Music Festival, which appeared in 2018, has gone through three years of growth, and there are still plans to continue to run in 2022.

In the future, the festival is likely to be in -depth binding with Shandong.

In Shandong, the festival is not a carnival for a few people. Both the government and the local enterprises have given full understanding and support-

At the transportation level, free bus refute, and even in order to cooperate with the Midi Music Festival, the Jinan Metro deliberately extend the operating time and shorten the interval; Price increase; more direct funding support. In 2020, Zibo and Mai Field signed a ten -year appointment. The Zibo Municipal Government generously promised that it would contribute to the event of the first five years of the Mai Field Music Festival.

In 2020, Shandong released the "Shandong Provincial Cultural Tourism Integration Development Plan", which clearly used the music festival as an important starting point for Shandong's development night economy, and guided the Shandong Music Festival to the road of booming.

On the other hand, local companies' support for the festival also shows the hard core of heavy industrial Shandong. Local companies such as machinery factories, flour factories, tobacco companies, and petroleum companies have become sponsor of music festivals.

Fans from afar can definitely be here to immersely experience the good guest of the state of etiquette.

At the scene of the music festival, you can see foods such as steamed buns, green onions, pancakes and other foods; and in the backcourt of the performance, musicians can drink cold sheep soup prepared by the organizer. Maybe others are concerned that you are not flying high, but the Shandong Music Festival will always care about you.

(Picture source: Public Daily Guanlan WeChat public account)

Another channel for Shandong to show sincerity is the fare of music. Inventory of the music festival in the past two years. Most of the single-day fares are between 200-400 yuan. Compared with the assassin, the fare is a conscience.

Just watching the fare or not watching the performance lineup is a hooligan. At the Qingdao Maca Field Music Festival in 2021, the pre -sale fare can see Xue Zhiqian, Wang Jiaer, Ma Siwei, hedgehog and other pop singers and bands at the scene. Such fares are matched with the lineup, whoever Don't sigh "worth".

When tens of thousands of music fans rushed to Shandong, they could not only experience music, but also see the other side of traditional workers and peasants through music festivals -this land never lacks music enthusiasm.

Maybe someone spit out Shandong's "soil", "conservative", "rigid", but do you really know here?

In fact, this is "the hometown of rock" -Shan Shandong!

Source: Volkswagen Daily

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