Tencent Video released the "new film list": add mainstream narrative, accumulate new energy

Author:Radio and Television Review Time:2022.06.21

In the future content matrix of Tencent Video, the content of mainstream narrative works and realistic themes is the focus of broadcasting. At the same time, the platform will establish a content coordinate system based on the three dimensions of "breadth", "accuracy" and "temperature".

Author: Yuanzi

From the "Ebola Front Line" about the China African Medical Team's fight against Ebola virus to the "Story of the Lion Mountain" from the perspective of the two generations to witness the change of the Hong Kong era ... Recently, the audio -visual platform is closely explained by the mainstream value, Based on major nodes and in response to real issues, many audiovisual boutiques have been launched to continue to sing "new mainstream".

"Looking back at the episode market in the past year, there are more and more mainstream narrative works with reputation and market effects are becoming the mainstream."

On June 21, at the release of the 2022 Tencent Video Film and Television annual release, Han Zhijie, vice president of Tencent Online Video, introduced the performance of the episode market in the first half of the year, and the new thinking of content creation strategies in the new cycle, and shared the new episode And online movie movie list.

Among them, the episode "New Film List" clearly outlines the upgrade of Tencent Video on the content of the five circuits of mainstream narrative, realistic theme, diversified innovation, youth emotions, and costume themes. It revealed the deep exploration and re -thinking of the platform in mainstream narrative.

Continuously digging the "good story" of positive energy

In recent years, online audiovisual has been digging in the direction of quality. Many high -quality masterpieces have emerged one after another, helping to spread the "new mainstream". Among them, Tencent video cooperation, "Shan Haiqing" and "merit", the platform's self -made "Ebola front line", "sweeping the storm" and "on the field of hope", shows unique mainstream narrative features. A better market performance has been obtained in popularity and word -of -mouth.

Refine the materials from real life, "Shanhai Love" and "Fields on Hope" and other dramas show the weather of the country with the great changes in the mountains and township, present the local customs with delicate and vivid images, and give the audience the appearance of the new countryside with a youthful narrative method. "Fresh feeling".

The "Ebola Frontline" with both national conditions and international vision has effectively explored the integration of the main theme and composite type, so that the audience can see the "different main theme" in the new era. Its exploration of theme expression and types also allows the industry to see the theme creation more diverse and broad possibilities.

From the perspective of youth and youthful narratives, the creation of innovative melody drama, these mainstream narratives have precipitated from the historical subject matter of major revolution to more practical and topical content, focusing on small characters in the great era, and continuously advanced in types of innovation.

In this release, mainstream narrative works are still the focus of Tencent video system.

Among them, the key TV drama "County Party Committee" of the State Administration of Radio, Film and Television, and the topic of the female prosecutor drama "Public Prosecution Elite" launched with the China Procuratorate and Publishing House of the Supreme People's Procuratorate, showing the realistic theme drama "This Heart Security Office is the Security Office of the Heart of Ping An Construction Workers" "My Hometown", etc., focuses on reflecting the big theme with a small incision, and shows the development of the great era with a small person who has rooted.

"Huanyan", "Infernal", and "Hidden" will tell the beliefs and mission of young people under the theme of different eras.

Focusing on the changes of the times, the "The Sea in Dreams", where young people chasing dreams and growth stories have now been killed. The contemporary urban drama "Flowers", which is adapted from the award -winning work of the Mao Dun Literature Award, is also in the film list.

From the grassroots work to the administrative law, from the red faith in the revolutionary era to the young people who are actively upward during the construction of the New China ... The works of the "New Chapter in the Age of Love" are based on reality and face -to -face life. At present, the diversified layout of mainstream themes and fine contents has been realized.

In terms of realistic themes, focusing on the theme of "Life in Life" focused on the "Ode to Joy 3" produced by noon sunshine, and "Love" created by Lemon Meng Films, the female emotional theme of the producer of Han Sanping "Today "They" and "Chaser" with the background of folk public welfare rescue, etc., are projected through a resonance topic to provide more broad perspectives for the interpretation of the public's life.

Thinking in the narrative of "New mainstream"

Behind the main theme of "more and more beautiful" has the positive practice and deep thinking of platforms in boutique creation.

Through the fine content and innovative expression, the mainstream narrative is shaped. While exploring the exploration of younger expression, Tencent Video helps the spread of mainstream value, gains positive market feedback, and strengthens the user's perception of platform brands.

Han Zhijie said that the entire industry has entered a new cycle of "quality improvement reduction". In the new cycle, the platform is also condensing the power to lead the mainstream narrative to continue to empower the effort -in terms of content development and creation, more energy will be placed on the three dimensions of "breadth", "accuracy", and "temperature". New coordinate system of high -quality content.

The "breadth" of the expansion content continues to increase its efforts to make the head content. In addition to the broadening of themes and forms, it also invested more pragmatic measures, focusing on attracting a wider range of high -quality content creators.

Improve the "accuracy" of the content, adopt a more scientific and systematic management system at the level of multiple production chain to better empower the creation and incorporate more refined production factors into production creation.

Improve the "temperature" of the work, strengthen the excavation of social issues and humanistic feelings, such as social issues and humanistic feelings, and form emotional resonance with the public, and launch more self -owned "temperature" works with the public.

Major nodes are not absent, and a large number of main themes have emerged, thanks to the strengthening of the online audiovisual platform themselves. Judging from the drama broadcast situation in the first half of the year and the newly announced film list, Tencent Video is actively exerting the function of public opinion on the online audiovisual platform under the basic logic of the mainstream narrative of the mainstream narrative. With high -quality content and the entire platform resource matrix, broaden the spread of positive energy content, and activate the "new energy" of the Internet audiovisual. Based on the dual -drives of "Shouzheng" and "Innovation", Tencent Video has also increased incentives for good content. For example, on the basis of the existing cooperation model, the "market price+membership inspiration" cooperation method is introduced to create a good content and innovate the value.

Continue to increase the development of the main theme content, explore the layout of diversified innovation themes, and incentive to make greater efforts to make good content ... a series of measures of Tencent Video also released positive signals to the industry. The next air outlet.

At present, Tencent Video is focusing on the development of mainstream narrative dramas. "A number of works. Among them, the "Girls' School in the Mountains" created by Zhang Guimei as the prototype, and the "88 International Brigade" showing the heroic anti -fighter warrior's heroic and anti -enemies is being prepared, and is expected to start this year and next year.