"Dragon" animation, failed to achieve "grandfather's return"

In mid -August, the animation of "Dragon" adapted from the novel of the same name was broadcast.

The animation producer is the production company of "Fox Demon Little Madam", Luoshihuayuan. The theme song is a big Japanese well -known Japanese composer Sawano Hiroshi who had fought "The Crown of Sin" and "Attack on the Giant". The animation is currently updated to the sixth episode. Douban has only more than 3,000 people. The score stays at 7.0 points in a satisfactory. The reputation is also polarized: some people think that the production meets the expectations, and some people think that the people are not enough to fit the novels. It is "dubbing".

Douban comment

As a youth memory of the post -95s and 00s, the original "Dragon" was placed on the best -selling bookshelf of the bookstore. It is tied with "Tomb Raider", "Full -time Master" and "Dumb House", and is nicknamed the "four masterpieces" in the Chinese fellow circle. The author Jiangnan relied on the "Dragon" series to reach the top of the writer's rich list.

Tuyuan Internet

However, the readers at that time may be difficult to imagine that the third series of the third part of "The Tide of Black Moon", which has reached its popularity of the "Dragon" series, this series will usher in the first animation. Jiangnan announced the suspension of serialization in 2019, and the story stayed in the fifth part of "The Return of the Dead". Prior to this, the popularity of the "Dragon" series was gradually falling.

As a former "top flow" IP, why did "Dragon" be able to continue writing glory?

The honor of the old era, the decline of the new era

In 2009, Guo Jingming's Ke Ai culture had been established in 2009, and the "Small Times 1.0 Origami Age" and the monthly magazine "Minimum Novel" conquered the middle school campus with all five lakes. adversary.

Yang Xiaoxie, who has just arrived in Zhiyin Group and founded "Man's Novel Painting" to find Jiangnan, hopes to have a novel for young people aged 12-18, which can allow magazines to stand in a foothold in middle school students, and find the "Fiction Fiction" divided into court to resist gifts. Capital".

At that time, Jiangnan was also seeking a "new road". The "Kyushu Gate" incident in Chinese fantasy literary circles broke out, and the "Seven Days of Kyushu" collapsed.

In January of that year, the old comrades -in -arms who were still called the "five black frames" by netizens so far in Jiangnan and today came to a second break. Wan said: "If you want to compete for the victory and defeat, you can bet on a game. Whoever gambles will write more works under the" Kyushu "in the next three years, judge after 3 years, and choose a winner."

Jiangnan is now

Jiangnan, who wanted to win, did not continue to "conquer" the old Kyushu. He re -proposed the race that the idea was abandoned because of the fears of combat power, and let the story of the "Dragon" land to the modern society of the 21st century. It is because Yang Xiaoxie's shot is because Jiangnan needs new publication and publishing channels, and Zhiyin Group has sufficient dominance among middle school students.

Since the target audience is a middle school student, the epic of Kyushu is no longer adapted. Jiangnan's writing ideas put forward during the "Fantasy 1+1" period have been used.

Former colleague Xiang Xiang named it "Several Opinions of Teacher Jiangnan's Creation of Fantasy Literature", referred to as "Jiang Bajou", which was placed in his own knowledge answer, including "increasing the attractiveness to female readers" and "structural structural structure Do not set up reading disabled "" Recommend everyone to write a group of gorgeous and high -pitched men "," emphasize comic scenes, scene lens sense "and so on.

Jiangnan applied it to the creation of new novels. He wrote six beginnings, and in the final setting story, a waste wood high school student under the fence received an admission notice from the mysterious university and opened the door of another world. Hogwarts is the paradise of the wizard, and in the story of "Oriental Harry Potter", the Case College is the starting point of the dragon's adventure story.

Judging from the results of this IP, Jiangnan's "lower body" is successful. In 2013, in 2013, in 2013, in 2013, he became the top of the "Chinese Writer Rich List" with a tax of 25.5 million yuan, surpassing Mo Yan who won the Nobel Prize in Literature in the previous year.

However, just like his writing mode -although Jiangnan started in the era of the network text forum, the writing method is still more inclined to traditional writers. The serialization channel of "Dragon" is a magazine, which inevitably faces a cricket pain caused by the decline of the paper media era. What's more, there were also contradictions between the high -levels within the internal conscience group. The founders of the two important magazines of the old pig and Yang Xiaoxie ran away, and the latter happened to be an important responsible editor of the first three "Dragon".

By 2018, Jiangnan will be serialized to the Internet. The fifth part of "The Return of Mourning" began to start serialization on the starting point Chinese website, QQ reading, and WeChat reading.

The more essay rhythm of the famous web writer can reach 10,000 characters a day, and Jiangnan has repeatedly evaluated himself on Weibo that he "writes very slowly": "Publishing speed is one year to one more, in the past few years, in the past few years, in the past few years, in the past few years, in the past few years We have not tried to break through this speed restriction, but now we still can't break, so it cannot be urged. "

In addition, from the fourth "Odin Zhiyuan", readers' dissatisfaction with Jiangnan set up the plot reached its peak.

At the beginning of the fourth part, the most popular male No. 2 Chu Zihang disappeared, and the world except a few men and other people forgot him, and his past life was also replaced by another person; Lu Mingfei was still Chen Moyong, who is obsessed with his secret love,, the popularity of CP is far less popular than the previous one who touched countless readers, Lu Mingfei and Eri Yi Yi ... In November 2019, Jiangnan issued a article suspended "The Return of the Dead" Serialization, admitting that it has been troubled by insomnia and depression for a long time. He said that he would take the time to "revise a word and one sentence" in the fifth part. The direction of the story will not change with the essential change with the online serial version, but the online serialization will be serialized in Chapter 235, and it will be three years.

The film and television of "Dragon" is far away

In terms of the IPization of the net text, the author who is most often used by Jiangnan is the third uncle of Nanpai who wrote the "Grave Robbery Notes" series.

There are many things in common in the three uncle and Jiangnan of the south. They have become popular between the student groups during the same period. Psychological diseases have stopped for a while. However, the number of books from the Sanshu Sanshu was even less, and the series of books were published faster. Nine books "Tomb Raider" were all published in 2011, with a total sales of more than 12 million copies.

In the early years of the writer's Weibo interaction

At the same time, as an author who also has an IP development dream, the "Tomb Raider", which is also uncle of Nanpai, has more than one more step than Jiangnan. A domestic film and television drama universe with a high degree of attention has been formed.

The film and television road of "Dragon" not only is far away, but also ups and downs.

In 2014, Jiangnan established Shanghai Yangzhi Film and Television Cultural Studio. In December of the same year, China Television's premiere film and television media announced that it will join hands with Jiangnan and Tang family to start the "top IP visual effects series movie plan". 》 Visual effects.

At that time, readers who were looking forward to or "don't destroy my novels" for this news were not expected that in the past 8 years, only "Dragon" in the above IP failed to usher in film and television.

The difficulty of film and television of the "Dragon" novel was originally higher than the "Tomb Robbery Notes" and "Full -time Master", which are well -known during the same period, and the latter two. "Stories" that are very Chinese.

Both Yang Yang plays the main role

At first glance, the setting of the "Dragon" novel is very "local": important male and female lead and highly popular male No. 2 are both Chinese students. Through the historical settings of the dragon tribe, forcibly let an International Dragon Slaying University located in Chicago, the teachers and students of the school can speak fluent Chinese.

However, the story of "Dragon" is still mixed with too many Western fantasy and Japanese cultural elements. There are a lot of deconstruction of Nordic mythology in the setting of the dragon clan, such as the independent space "Nibber Dragon Gen" and Chu that can be established by the dragon. The "Odin", the "Half Dead World Tree" school emblem encountered by Zihang's father, the "Half Dead World Tree" school emblem, and the main story of the third "The Tide of Black Moon", and even revolved around the Japanese mythology in the "Ancient Records". Essence

And because the setting of Kassel College is an international university, the setting of the entire supporting role team is very "international". Almost all professors are foreign. Then Nuo Nuo's boyfriend Caesar and so on are all foreign faces.

"Italian Guizi" Caesar and the heroine Nuo Nuo

At present, China's IP episodes are film and television, and the scope of the hunting still stays in Oriental fantasy and legendary stories. Volkswagen's cultural recognition and acceptance of Western fantasy themes are not high. The small cost drama "My Babylon Lovers" last year has a large number of foreign culture and scenes, but it is almost just the background of the heroine's overhead novel. The core of the story about adolescent fantasies is still very "localized" of.

Jiangnan itself will control the quality of film and television, and a question mark will be made in the readers' hearts.

Guo Jingming changed his career as a director. Regardless of the film and television adaptation of the "Little Times" and "Jue Trail", no matter what the outside world evaluates, it can be said that it is basically satisfactory in the "restore" required by Shu Fan. Jiangnan and his Linglong culture are more inclined to do the early script development. When interviewing tiger smell and asked if they will be a director, Jiangnan's answer is also denied.

"Little Times" will be used to the extreme

On the other hand, the film and television adaptation of the two IP "Kyushu Records" and "Shanghai Fortress" of Jiangnan, from viewing to word of mouth. For readers, it is inevitable to doubt Jiangnan's ability to control the script. "Kyushu Lulu" has Linglong Cultural Investment. Jiangnan also hangs the title of the chief screenwriter, but still adds the original role that makes the audience dissatisfied; and for investment, for investment For the other, the double Waterloo of "Kyushu Lulu" and "Shanghai Fortress" will also be covered with the credibility of Jiangnan IP.

Jiangnan was quite self -contained in writing, and even the success of "Dragon" can be said to be a valuable result of the market audience.

However, changes in the market are a bit difficult to catch up for a writer who maintains traditional writing. At least when the movie "Shanghai Fortress" was released, from the perspective of word -of -mouth feedback, the emotional story of the secret love is difficult to poke the taste of the audience, and this is exactly the long -term main line of the hero's emotional narrative of "Dragon". In the animation of "Dragon", in order to avoid the setting of "male lead in love with others' girlfriends", the animation team changed Chen Moong's boyfriend Caesar in the book to her "pursuer". Coincidentally, on September 19, Jiangnan announced on Weibo that "Dragon King: The Restart of the World" began serialization, and there was another description of the newly updated plot that caused controversy among readers: Male No. 2 Chuki met one. When the female partner who just appeared, she examined the girl from head to toe to get her data such as height, weight, age, and waist circumference. Perhaps Jiangnan wanted to create the handsome appearance of Holmes in "Sherlock Sherlock", but it was easier for the audience to think of " The "lower head" plot in the Mr. Dongba District.

Broken and the stagnation of film and television adaptation may have caused a break of the IP of "Dragon". But the "Dragon" after the update may be the last blow to the foam of readers' youth and dream.

1. "Overlord Jiangnan", "Character"

2. "What kind of fantasy life is the richest writer who forced Jin Yong's recruitment", "Blog World"

3. "" 缥 "for ten years, Jiangnan is still there", Tiger Sniff Network

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