The short drama of 5 minutes, the Chinese version of "Please answer"?

Author:Peach Time:2022.09.15

Author/Claire

Short dramas in 5 minutes can now kill most of the film and television dramas?

Similar comments on the comment area of the Douyin Short Drama abound.

"This short drama is better than a TV series."

"It can really be compared with the picture quality of the TV series!"

"It's too short, it's not enough, don't stop a day!"

It is said that the short drama "Born in 1990" recently dominated by Douyin. A short drama of a campus youth has exceeded 320 million in Douyin.

The high reduction of life in the 1990s, the unpredictable protagonist's feelings, can always easily cause fierce discussion of the audience.

Compared with the TV series, which is not inferior to the production is also one of the reasons why the show is praised by the audience.

The short drama that once opened the way with "Tu Tian", after the out of the circle one by one, gradually erased the inherent impression of "crude production" and "exaggerated" in the hearts of the audience, and the audience who developed the habit of chasing the drama Frequently use "boutique", "high -quality" and "no more than the TV drama difference" and other short dramas that are chased by others.

The "short drama boutique" goal set by various platforms and short drama production companies has achieved most of the number of high -quality short dramas.

The number of records of short dramas this year has exceeded 2800, plus the short production cycle, and the fast launch. The short drama market in the second half of the year will inevitably show a blowout state.

There are eight types, there is always one you want

Gentle and considerate bamboo horse Xueba -Fang Yimu.

Liu Haoqun, the two men who dragged the sky, dragged the sky.

How do I choose the obsessed and dazzling scum female lead Jiang Seventeen (audience)?

"Born in 1990" has the appetite of the audience, and the comment area "Bamboo Patto" and "Tianzhao School" are evenly matched. Bamboo horse is not because it is so good!

Seventeen like Zhou Bichang, Fang Yimu faced him on the surface. In private to vote, he promised his classmates to help his homework. In the end, "I don't like Li Yuchun nor Zhou Bichang. What I like always ..."

He would go to the five -kilometer competition for the flow of red flags he wanted to want to be in the red flag he wanted. When he broke his relationship in Jay Chou Hou Peizen, he became awkward to confess to her.

"What do you like to like you?

Like a chemical equation that is successful at a time,

Like a crust section that can be combined,

Like A and B, they just met at different speeds from AB, but they just met.

Everything is beautiful. "

The lines are not as rough and straight as ordinary short dramas, and the picture quality is significantly higher than the short drama in the same period.

Although it is the carrier of short dramas, in the play, you can see the plot that conforms to the sophisticated objects and has a sense of substitution.

05 Super Girl voting war, high school class flowing red flag, early reading "Yueyang Tower", selected seats according to the results, and "Sparrow to Revolution". Four -leaf grass, head D, Jay Chou ... Piles are all unique memories of the 1990s.

Always holding the ruler pretending to be a fierce class teacher, they will choose to punish them the next day when the students skip class, just because they will face parting the next day.

There are also parents who are responsible for love, crying and laughing and maintaining each other, "Born in 1990" made the best story in ordinary people's lives. "Please answer" series.

In Youku's new short drama, the momentum of "Qian Jin Yahuan" is also very fierce.

The 6 -day account of 4 million was launched, and the total number of Douyin topics exceeded 1 billion. It can be seen that the audience's drama of the domineering warlord "forced love" is always not enough.

The Dong family of Jiangcheng was destroyed. Qian Jinsheng heard Yao's fiance Fang's family seeking help, but found that his identity was replaced by the ups and downs.

Fang Tianyi's strength is not only reflected in his position, but also in the process of getting along with the heroine. Handcuffed the heroine, and the mother must also save the beauty by violating the mother. Postering the medicine by yourself ...

As a short drama of the Republic of China, the audience always compares "Liangchen and Good Scene and Knowing Geometry", and the production cost is not talked about for the time being. At least compared to "Liangchen", the fast pace of the short drama, no excess branch and meaningless plot , Make the drama experience a lot higher.

Many audiences said: The soil is true soil, but the coolness is really cool!

Tencent Video's recent "Floating Seal" is still a fairy -tale of thousands of million film and television. The demon, the goddess, and the demon king, chasing "Cang Lanjue" to find a lot of audiences here.

In the same production team, the first season and the second season of the drama "Ruhua in full swing" were broadcast in the second season, and the playback volume was also easily over 100 million yuan. Among this kind of subject matter, the play of a Lu still sat firmly. The seat of a short drama.

Short drama marketing: align with long drama

Before the broadcast of "Qianjin Yahuan", he brushed the relevant two -creation editing on the short video platform countless times.

Bloodthirsty warlords, Qianjin revenge, deep love, plus some pictures that make people spit and abruptly stopped, attracting many people, but you can take a closer look. The show has not been broadcast. It turned out to go to Youku to watch the positive film.

Many of the original audiences in this drama touched Youku from the short video platform, and they were one of them.

In addition to spreading high -gloss clips and behind -the -scenes tidbits to attract audiences on short video platforms, there are more and more derivatives such as live broadcasts and interviews. Short dramas such as "Floating Life Seal", "Don't mess with ex -girlfriends" and "Qianjin Yahuan" have started the acting of starring airborne live broadcasts, and actors who have had short dramas like Li Fei before, the platform also arranged for arrangements for arrangements. Related interviews.

In addition, the plot that caused the topic discussion is the best choice for short dramas on Weibo.

For example, the fast -handed short drama "Ye Mu", with the setting of the three sisters of the giants and the setting of all the wicked people, rushed to the topic hot search, and another medical theme short drama "Renxin" contains a lot of social issues, about Women's postpartum pain and postpartum urine dramas were performed in popularization. Related topics caused widespread discussion on Weibo. This short drama is naturally understood by more people.

For the creators who shake the platform, they are the brand themselves, so in terms of publicity, in addition to the push of the platform, most of them are video creators videos to call each other, and they are the same as celebrities for reposting Weibo to support their works.

Now that the number and quality of short dramas and quality are getting more and more important, the announcement and marketing of short dramas have become more and more important. Successfully coming out in the short drama, in addition to the excellent quality works, marketing and publicity are also essential.

Platform accounts and traffic support,

Short drama is still promising?

This year, there are a lot of comedes achieved by micro -short dramas.

"please! "Don't spoil me" broke the account of 30 million, becoming the "ceiling" of micro -short dramas, and dramas such as "Datang Snacks" and "Deadly Housewives" also ranked among the "Ten Million Clubs".

In terms of topics, "Princess is on the top" and "Nian Nian Wuxing" has become a new explosion in the short drama. Douyin short drama "Night Class Diary" completed 300%full scores when the foundation was closed.

Looking at it this way, each platform has a small achievement on the short drama track, but whether it is a short video platform or a long video platform, it is all about to seize the opportunity on the track of the short drama and quickly gain a foothold.

The three long video platforms of Tencent, Mango, and Youku have the greatest support for the layout and support of the short drama track. Youku's Fuyao plan, Tencent's Mars plan, and Mango's big mango plan all provide the creators with a practical account division mode.

From the broadcast of short dramas, it can be seen that most of the creators that are more popular with long video platforms are professional film and television production companies. Production of film and television, "Please! "Don't spoil me" produced by Jingxing Media, Ximeng Film, Longhetian Jade Film and Television.

There are well -known companies such as transmitting entertainment dramas, and new companies that have been established shortly after sugar -free culture, but under the premise of winning models and contents, any possibility and counterattack will happen.

The first season of the short drama "Goddess Hotel" produced by the traditional film and television production company Changxin Media was broadcast in Douyin. After harvesting 150 million playback volume, the second season was also launched at the end of August.

Changxin Media chose Douyin because of the business model of Baoxian + division + business list launched by Douyin.

In June of this year, Douyin integrated the short drama new plan and explosive drama music department to integrate and upgrade to the "Gravity Plan". Divided accounts, up to 3 million cash returns in the single part.

In addition to the division, all short dramas can be put on the platform before starting the shooting. The highest commercial list of the head content producers can reach 25W.

In terms of support, Douyin and Kuaishou are more favored by experts with a fan base. The accounting channel has a hard requirement for the number of fans in the registration conditions. The advantages of the film and television production company just entered the game are a lot bigger.

But as a free creator, short video platforms still have more possibilities.

The threshold for the track of the short drama is low, and anyone can be the creator of the short drama, but the short drama has developed to the present. With the continuous appearance of high -quality works, such as the short drama "Night Cat Express's Dream of Night Cat Express" In the Cannes International Television Festival France, the upper limit of short dramas has also been raised infinitely.

In June this year, 452 micro -short dramas passed the record. This number of filing of the full -year short drama in 2021, plus the restrictions on the subject matter of short dramas, more room for content in the content, more, more, more, more Interesting and creative works are worthwhile.