Public opinion attention: The film and television drama "The gentlemen in the East Eight District" caused heated discussion

On August 31, the film and television drama "The gentlemen of the East Eight District" jointly launched in Mango TV and Tencent Video. Directed by Xia Rui, Zhang Han participated in the screenwriter and starred in, focusing on "Life Light Comedy". The story of the story was set in Shanghai. story. This involves many levels of topics such as career bottlenecks, dilemma, interpersonal problems, and emotional twists and turns. After the broadcast, the reputation of "Mr. in the East Eight District" collapsed, and the score also ushered in "Waterloo". There are nearly 80 % of the audience on Douban's "one -star difference". The play also refreshed the lowest score of this year's domestic drama with a low score of 2.2 points. The topics of suspended "lines in the Mr. Dongba District" have successively appeared on Weibo to search for hot search, which has caused heated discussions on the Internet.

Picture source: Douban

1. Analysis of public opinion statistics and trends

According to the public opinion monitoring system of China Cultural Media Group, from 0:00 on September 12 to 17:00 on September 15th, there were 172,828 related information involved in the relevant information of the "Master of the East Eight District", of which 111078 Weibo, video video, video 32713, 2311 clients, 5139 interactive forums, 502 websites, 279 WeChat, and 5 numbers. From the perspective of media channels, Weibo and videos are the main channels for the spread of public opinion information. Weibo information accounts for 64.27%, and video information accounts for 18.93%.

Figure: Public opinion incident trend chart

It can be seen from the trend chart of the public opinion incident. On September 12, the public opinion related public opinion began to ferment, and the heat continued to rise. On September 13, "People's Daily" issued "People's Hot Comment: Where is the" sincerity "of ten years of polishing? ", Many media have reprinted, causing widespread public attention, the popularity of public opinion has continued to rise, and related discussions have reached the peak. The maximum real -time public opinion information is 80720.

2. Media view

Many media have published different views from different angles about the bad reviews of the film and television drama "The Mr. in the East Eight District".

First, the value cognition and aesthetic deviation of the values ​​and aesthetics of the main creative team of "Mr. in the East Eight District" are the main reasons for the criticism of the play. Artistic creation should meet the mainstream values. Film and television works are difficult to be recognized by the audience

"People's Daily Online" published "People's Hot Comment: Where is the" sincerity "of ten years of polishing? "It is said that the reason why a film and television drama can win the audience's recognition, or superb acting skills, exciting plots, or content orientation that conforms to mainstream values, but" vulgar sets "and" separate from reality "can never be a selling point. "Mr. in the East Eight District" also sounded the alarm for other creators: the hot search reading of hundreds of millions of times was to warn the producers that the market could not tolerate the works of the audience again. As audiences, we did not buy it. The Red Star Press "We don't need such" such "such a" explosion "says that in terms of cognition, the hard -working" overbearing president "sets up many uncomfortable words and deeds in the role of online literature. The understanding of masculinity and temperament seems to only stay at the "second" level. At the level of aesthetic, "The gentlemen in the East Eight District" directly grafted the "men's gaze" and the TV series that existed on the Internet. A strong contrast.

Second, it is believed that most domestic male group portrait dramas have failed to get rid of the stereotypes of "career bottlenecks" and "marriage rupture" in literary creation. It is recommended that film and television practitioners improve the level of creation and conduct in -depth innovation in the protagonist setting, plot settings, etc.

From the media Yiyu observing "Let's Essence," Zhang Han "group of" Zhang Han "on the surging news client said that it may be the stereotype of the male group that cannot be separated from the middle -aged crisis and career issues. Emotional problems are common plot settings, and with the advancement of social concepts, male issues are already richer and male images have become more diverse, but many urban male portrait dramas, whether they are human settings, plot settings, topic discussions, and still discussions. No further discussion and innovation. The Red Star Press "We don't need such" such "such" such a "explosion" says that the birth of this low -scoring drama is made from a clear route and clear business goals. In these years, there are endless dramas similar to this level, and some professional practitioners have also encouraged some professional practitioners, which are fearless to enter the core of creation.

Third, netizens comment

After summing up the views of the "Mr. Mirnia" Movie and Television Drama "The Mr. of the East Eastern District", it was found that the following categories were mainly divided into the following categories:

Netizens comment distribution map

First, criticize the "vulgar" and "greasy" of the play, conveying incorrect values. Such comments account for about 55.23%, typical netizens comment is as follows:

@剧 传: The values ​​conveyed by the episode are really unheard of.

@: Vulgar can never make good movies.

@鹄: After watching a few episodes, it is really very teased.

@: Greasy lines, greasy expressions, and greasy salted pig hands, should be called "Oilfield in East Eight District".

Second, questioning the play with "bad taste" as a gimmick, to attract traffic, and to take the attention of netizens. Such comments account for about 23.56%, typical netizens comment is as follows:

@Sunnyvivian: This drama is to improve the ratings by these disgusting plots. @: It is said that the ratings are still rising.

@: The plot is so vulgar, it is not for the sake of blog.

Third, calling on film and television producers to improve their creative level, keep pace with the times and innovate reasonable innovation when artistic creation is carried out. This type of comment accounts for about 15.46%, and typical netizens commented as follows:

@吖 吖 吖 吖: I hope the film and television producers will be improving, do not perfunctory, deceive the audience, and even distort values, and pass negative energy!

@jzj: Making people's aesthetics and creative levels need to be improved.

@mini scattered: creators must go deep into real life!

Fourth, holding a positive attitude towards the play believes that the play is close to the facts. Such comments account for about 5.75%, and typical netizens comment as follows:

@: It feels quite realistic. I thought it was deliberately ridicule many middle -aged single men in real life. I feel that the greasy greasy in life is too late.

@O SOLL125: I feel pretty good, which is not good.

Fourth, public opinion review

Recently, the film and television drama "The gentlemen in the East Eight District" starring Zhang Han's screenwriter and starred in, and the launch of it caused widespread discussion. However, compared with the high exposure and high topic of the work, its reputation is not satisfactory. Many netizens questioned that this "sincere work" that Zhang Han had been polished for ten years was outrageous, full of uncomfortable shots, and belonged to "the greasy man's self -carnival". Major media also issued documents, thinking that this so -called "explosive model" lowered the lower limit of urban domestic film and television dramas, revealing the corrupt values ​​of the creators.

The creation of film and television scripts should have reflected real life and conveys positive ideas, but the plot of "The Mr. in the East Eight District" is free from life, and the overall looks "vulgar" and "greasy". Correct values. The reason why the play has such a problem is to some extent because the creative horizon of its creators is too narrow, no in -depth life observation, and the aesthetic cognition and values ​​are deviated. Bad. As the People's Daily Comment said, "The Mr. in the East Eight District" also sounded the alarm for other creators: the hot search reading of hundreds of millions of times was to warn the producers that the market could not tolerate the works of the audience again. We don't buy it.

In fact, in recent years, in the field of film and television drama creation, there are many excellent domestic film and television dramas. These works are not only close to life, care about reality, reflect the popular life of the people, grasp the pulse of the times, and give the audience a strong sense of substitution and A sense of recognition, and conveying positive and up -to -mainstream values, caused a praise. Art comes from life and higher than life. Progressive literary works can condense people's hearts and savings. Therefore, film and television creators should adhere to the creative orientation of the "people -centered", play the role of literary and artistic value, get rid of the false and false, and create content that conforms to the mainstream values ​​in order to gain reputation and conquer the audience. (Research Institute of China Cultural Media Group)

Responsible editor: Ni Ni Tang Zhicheng

- END -