What exactly is the public resources of the stars "do not want to occupy"?

Recently, social media can be described as "one melon has not been flat, one melon", and the stars apologized and clarified on the hot search every three differences.

There are tens of millions of apology, but the apology is the same -usually starts with "unintentional occupation of public resources". Whether it is clarification, official announcement, response, and statement, this sentence will be brought.

In today's changing casino, "unintentional occupation of public resources" as a fixed sentence pattern has been widely copied by various stars, and it has become a standard speech for some stars to deal with negative information of public opinion and public relations.

Any negative topic seems to be able to block many people eating melon people as long as they move out of "unintentional occupation of public resources".

But then, what kind of resource is the "public resources" of some stars as shields? Why do celebrities love to say this?

01

What does "public resources" mean?

Speaking of which, "public resources" are still a cross -border vocabulary. It was born in economics and was widely used in other fields, referring to the public shared social resources.

When we usually talk about public resources, we are often related to public space or public property. For example, dance in the square dance in the basketball court and are criticized for "occupying public resources"; shared bicycles are parked disorderly, and they are considered to "collect public resources occupation fees" ; I used toilet paper in public toilets, which were considered "waste of public resources."

However, the "unintentional occupation of public resources" in the celebrity statement today does not refer to these physical resources, but the attention of media platform resources and audience.

It is not difficult to find that stars' "unintentional occupation of public resources" statements are usually published on social media platforms with the characteristics of "Public Opinion Square", especially on Weibo.

These social media platforms brings together a large number of media resources and the attention of netizens. It is a place for people to receive official notifications, browse media reports, release help information, and conduct public discussion.

In this sense, today's social media has become a public information platform with public value and a online public resources. Therefore, what some stars want to say are actually: "I don't want to occupy the public's attention on social platforms, which has attracted much attention from netizens."

02

Why do stars apologize for "occupation of public resources"?

It stands to reason that celebrities can settle their lives. What is relying on media reports and public attention, why do they apologize because of "occupying public resources"?

Because in the overloaded network space, attention is becoming more and more valuable resources. As the idol stars of public figures, there are huge fan groups and blessings for commercial capital, and they enjoy higher personal attention and public opinion influence.

Even if it is "a certain birthday for a certain birthday", "the hair should be cut", "the waist of a certain waist", "a certain face yyds", "a certain pair of ponytails", and "a certain cat's hair loss" Small and mung bean -like things about celebrities can squeeze other topics, winning the competition of public eyeballs, and the hot search list.

However, the public's attention is limited after all. The excessive spread of pan -entertainment information will inevitably lead to other information that really needs attention and discussing value.

In this sense, a phrase "inadvertently occupying public resources" shows that the stars have a certain public consciousness, set the image of the star's low -key and clear righteousness, and help celebrities reduce some negative impacts.

As a result, this sentence caused some of the star public relations teams to follow the imitation, and it has become a must -have speech for some stars to deal with negative public opinion, which is equivalent to saying "don't like to spray" before our ordinary people post. blow".

03

"Unintentional occupation of public resources" is actually a pseudo -proposition

"No one watched the monkey jump three times." When "unintentional occupation of public resources" appeared more and more frequently, and became a common routine of crisis public relations, it has lost its original sincerity. The words also change from good feelings.

As far as the stars are concerned, "unintentional occupation of public resources" itself is a pseudo -proposition. Stars are the products of attention economy, and there is no commercial value without attention.

When calm and quiet, some stars have always occupied public resources. In order to fight for traffic, there must be a topic to make topics without topics. One expression, a move, and a body part of the body can't wait to brush a sense of presence. At that time, no one came up and said, "Sorry to occupy public resources", "I am not worthy of this kind of like this. focus on".

When exposing negative news and troubles, he uses a fluttering "unintentional occupation of public resources" to pass the public. Everyone is so concerned. "

Some stars seem to think that as long as they apologize, the matter is here, and it can be turned over.

There is nothing to mention hot search, and there is something "don't want to occupy".

In this case, "unintentional occupation of public resources" sounds more like a "shield" trying to escape the attention of public opinion. Behind the copy of the template is the arrogance and perfunctory of some celebrity teams to the public. A model of a modeled statement, the public cannot see the sincerity of apology and deep understanding of the wrong, and only feel that it is light and false.

Compared with the model -based apology, the public is more concerned about whether public figures have assumed public obligations compared to the public resources obtained.

Therefore, instead of writing a beautiful apology statement, some celebrities may wish to stand in business with sincerity, cherish their reputation, and make public examples. This is the long -term way.

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