"The most expensive drama in history", set a record in scolding

On September 2nd, the "Rings King: Ring of Power" produced by Amazon was officially launched.

Although in social media, "Rings King: Ring of Power" was questioned because of the casting and other issues, but behind the questioning sound, the film was a preliminary success on the data.

This fantasy drama returning to the Middle -earth world has set a viewing record for Prime Video. Earlier, he has become the most expensive TV series in history -the determination of the technology giant Amazon Amazon to increase the streaming media investment is obvious. The competitive pattern of streaming media ushered in a new chapter.

The premises premise of viewing of the ratings of the ratings, the total cost creates a record high

According to Amazon, "Ring Rings: The Ring of Power" attracted a total of 25 million viewers around the world on the day of the broadcast, setting a premiere of the Prime Video drama.

In the reservation, Amazon first released the first two episodes of "The Rings of the Rings: The Ring of Power", covering a total of more than 240 countries and regions. However, in public data, Amazon did not explain the specific viewing time or set number of users in detail. According to the current update plan, "Ring Rings: Ring of Power" will be updated on time every Friday until the first quarter of October 14th.

The plot of "Ring Rings: The Ring of Power" is set to the prequel of the IP of "Ring Ring". It is set for thousands of years ago in Tolkien's "Hobbit" and "Ring Ring King" novels. The story of the legendary Chinese world's second era occurred: After a relatively peaceful period, the unexpected heroes will face the evil forces that come back again.

Amazon's investment in "The Rings King: The Ring of Power" can be described as spareless. The total cost is expected to reach US $ 1 billion, of which the original copyright of Tolkien's original work will cost $ 250 million. In the first season, the filming of the film version of "The Rings King", New Zealand, was filmed. The production budget was as high as US $ 465 million, and the single -episode cost was close to 60 million US dollars. According to Amazon's plan, this new drama will span five seasons, with a total length of more than 50 hours.

This makes "The Rings King: The Ring of Power" the most expensive TV series in history. In contrast, HBO's investment in "Game of Thrones" is about $ 100 million per quarter, and the cost of single setting rose from approximately 6 million in the first quarter to the final season of $ 15 million. The total investment of the preliminary drama "Dragon Family", which was aired at the end of last month, increased to $ 200 million, and the cost of single setting was estimated to be nearly 20 million US dollars.

However, the reputation of "Rings King: Ring of Power" under huge investment is not optimistic.

As of September 12, the freshness of the rotten tomato of "Rings King: Ring of Power" was 84%, but the popcorn index that the audience liked was only 39%, showing that its evaluation had significantly differentiated between the media and fans. In contrast, the two indicators of "Dragon Family" are 85%, which shows that it has also received praise in the core audience.

From the perspective of ratings, the first day of "The Family of the Dragon" launched a total of 9.986 million American users on cable TV and HBO MAX, as a whole, a little inferior to the "Rings King: The Ring of Power". However, according to the data released by Nielsen and HBO, the first episode of "The Family of the Dragon" attracted a total of 20 million viewers in the first week, and the number of views of the secondary episodes increased by 2%compared to the first episode, showing that the future long -term playback will be played in the future. Potential. As of now, Amazon has not released the follow -up data of "The Rings of the Rings: The Ring of Power", which will become a key indicator for evaluating its battery life.

Since 2013, Amazon has begun to enter the field of original episodes, and has received various awards and praise with "Transparent Family" and "Mrs. Meshel", but never disclosed the number of viewers before. This time, the first precedent for "The Rings King: The Ring of Power" shows that Amazon attaches great importance to the high degree of importance.

In addition to "The Rings: The Ring of Power", Amazon's investment in other original projects is also amazing. The Spy and Thriller, directed by the Russell Brothers as the action, will launch other versions of other countries connected to each other with the American version, including Italy, India and Mexico. Due to creative modification, producer withdrawal, and re -shooting, the total budget of "Fortress" expanded from $ 160 million to US $ 235 million, which is also among the list of the most expensive episodes in the history of the history. Two major investment projects are the flagship, Amazon is grabbing the hills of original content with a trend of making money.

Technology giants increase in investment, streaming media competition is hot

But Amazon is not the only technology giant of the cake of streaming media cakes, and Apple is also investing in content to expand the market influence.

In the just -concluded Emmy Award, Apple TV+has won 52 nominations, of which 20 "Football Coach" was won in the second season, and the new drama "Life Cutting" also won 14 items. At the awards ceremony just ended this Monday, "Football Coach" has won the best drama award for comedy, and "Battle of inheritance" produced by HBO became one of the biggest winners of the night; at the same time, "Football Coach" Jason Sudacis is called the best actor of the male comedy, as Li Zhengzai in "Squid Game", and Zandaa of "Election".

"Evil" Zanda

This highlights the great progress of Apple TV+in the development of original content. In addition to the episode project, Apple TV+will also launch "The Fastest Beer Transportation" starring Zach Evaron, "Destroyer Road" led by Jennifer Lawrence, and assembly Wil Farorier Original movies such as "New Christmas Songs" with Ryan Rennez. In addition, Apple TV+also entered the field of documentary fields with "Selina Gomez: My Thought and Me" and "Brave", and obtained the exclusive broadcast right of the American professional football league in the next 10 years. These investment is gradually increasing the competitiveness of Apple TV+. According to JustWatch's latest report, Apple TV +'s global market share has exceeded 6%, which is higher than 5.6%released in March. As a result, Apple TV+further approaches HBO MAX, and the proportion of the latter remains 7%. Netflix, Prime Video and Disney+ranked in the top three, with market share of 27.3%, 24.3%, and 18.2%, respectively.

From January 2021 to August 2022, the overall proportion of Apple TV+increased by 29%, while Netflix and Prime Video fell by 14%and 19%, respectively, showing that Apple has made great achievements in pioneering markets.

However, from the perspective of subscriptions, Netflix still ranks first with a single platform with more than 220 million users, including PRIME VIDEO, including Amazon membership set meal, and Disney+ranked third in 152 million. In addition, HBO MAX and Discovery+totaled 92.1 million, and Hulu and Paramount+were 46.2 million and 43.3 million, respectively. The 25 million Apple TV+was higher than 13 million PEACOCK, and there was still a large gap with the leader.

However, in the face of increasingly fierce competition, major current media giants are focusing on adopting open source and throwing measures, including Netflix and Disney+to launch new packages with advertising versions to try to expand the original user base and obtain more income. From the perspective of a platform with similar solutions, in the existing reservations of Peacock, Hulu, and Paramount+, the proportion of the built -in advertising versions reaches 74%, 58%, and 51%, respectively. User.

From the end of the year, the monthly fee of Disney+without advertising versions will rise to $ 10.99, and the existing $ 7.99 plan is adjusted to an option to bring advertisements, while the current Netflix package costs ranging from 9.99 to 19.99 US dollars per month. In contrast, Apple TV +'s subscription fee is $ 4.99, which is low than the main competitors.

Of course, the funding reserves of technology giants are undoubtedly more sufficient. Apple and Amazon have long ruled consumer electronics and online retail for many years, with a market value of more than 2 trillion and $ 1 trillion, respectively. The media leader Disney is about $ 200 billion, and the only $ 100 billion in Netflix, which has dived in stock price diving.

For Apple and Amazon, streamlined media are becoming an important source of their expansion of service income outside the huge main business, but they are the departments of Disney and Netflix's respective destiny. The burning war in the field of streaming media was far from the end of the end.

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