Interview with Internet Xiaoyi | Online dramas and TV dramas: By -way to go, the United States and the United States and the Communist Party

From management to quality, online dramas are moving closer to TV dramas, including the award criteria that are also becoming unified. From the perspective of daily experience, the young audience now has no consciousness of online dramas and TV series. It is not important what is called. The boundaries of online dramas and TV series in this sense are constantly narrowing.

On the other hand, the aesthetic and artistic characteristics of online dramas and TV dramas are integrating, forming a new aesthetic style. The most important aesthetics of online dramas are the sense of refreshing. This is inherently online literature and art, and the biggest aesthetic characteristics of traditional film and television dramas are realism expression, which are fusion.

The online drama issuance license system is a final result of standardized management over the years. The implementation of this measure has been unanimously supported and recognized by audiences, production departments and platforms from the day of its release. Everyone hopes to have more standardized, more formal, and more mainstream value management methods for online dramas, so that it has better development. This is a more mature performance of our public's attitude towards culture.

For so many years, what we have been working on is that online dramas and TV dramas have always realized the same standard and management of the same standard. Then, the implementation of this license system in 2022 has completed an important step in system construction, which is one of its iconicity.

The online drama and the TV series are indeed very similar. They are the doors of literature and art, the form of dramatic, and the expression of film and television, but after all, there are differences. At present, we have completed the "same" step, the content is the same as the standard, and we have completed the same regulations. After completing the "same" at this level, we must not ignore its "difference". This "difference" is how TV dramas and online dramas. the difference.

If we can't see this difference, we will lose a lot of innovative things and lose some young audiences. Moreover, online dramas have three characteristics. These three characteristics are consistent with its Internet original attributes, that is, Internet cultural attributes, technical attributes, and user attributes. These determine the development of online dramas different from TV dramas.

The first is the cultural attributes of the Internet. It is manifested in diverse themes, diverse methods, and colorful styles. This is the basic characteristic of our Internet culture. The online drama was born on the Internet. It was born with this birthmark and has such attributes. It has a booming and healthy development on the basis of such attributes, and has both advantages and no alternative loneliness. There is still a huge space in the diverse, diverse and style of online dramas in the subject matter. There is still a huge space. This space is sometimes not available in television. The Internet should provide this space for literary and artistic creation.

Therefore, the online drama must be in line with the first attribute of the network. The colorful and colorful characteristics should not be single, otherwise it is also a greater constraint in a sense.

For example, "Beginning", it originally tells the story of a person who has been treated unfairly according to the original type of the subject matter, reveals the society with an extreme event, and bombed the bus. This is negative in news reports. If it is excavated in this range in literary creation, it will definitely not work, and it cannot be passed even if the filing cannot be passed. However, "Begin" has made a new way of expression and connotation of this subject, and has changed its subject matter to the theme of the growth and righteousness of young people. At the same time, it has become a wonderful story through the real life of several suspected objects on the bus, which is the simple and kindness of the psychology of the small people.

Therefore, I think the characteristics of the Internet can change the nature of a subject matter. More importantly, a way to use a TV series is a time cycle. Although it is not fresh abroad, it is the first time in China. When I talked to its creators, they also said that this was just a test. The TV series could not be tentative, because it was definitely not possible. Try on the Internet and hit a cannon. The network platform provides infinite opportunities and unlimited possibilities for innovation. Its technique innovation is in line with young people's demand for new and different. Its attention to social issues has turned a very highly sharp and sensitive theme into a warm and up -of -the -art and mainstream value. A close theme is the merit of the Internet, which is the direction and angle explored in the development of the Internet drama.

In addition, I think that after the work of the beginning, we will look back and look at it. It will be a boundary work. It performs well in the integration of aesthetics. On the one hand, in terms of structure, the drama uses the structure of "infinite stream". "Infinite stream" comes from the Internet, but the inner spirit is realistic. "Starting" reflects social problems, reflects the anxiety of people, reflects social emotions, and it is very accurate to concentrate the current pain points. Looking back, if the subject matter reflects these problems, if the two young actors "start" are used as ordinary TV dramas to control it, there is no "infinite stream" structure, it may not be so good, and it may not be able to control this subject. Proper, people feel both proper and speak of our hearts. It can be said that this drama has re -made a packaging and expression of the connotation of realism, and tells a story with a particularly realistic sense of realism in an art form with a particularly net sense.

This form is the iconic art style of online dramas. It uses the cultural production mechanism formed by Internet culture to strengthen the visual expression of our traditional realist spirit and make realistic works more visible. The young audience feels that it has a stronger visibility, so that the spirit of realism has continued in the intergeneration. At the same time, the connotation of refreshing with the spirit of realism makes the consumption of refreshing less pale and empty. Second, Internet user attributes. The Internet has a characteristic to serve users. This user is clear. First of all, it needs to lock the user for its content products. If it does not lock the user, the user does not buy or watch, and the Internet has no financial support. So user thinking determines that its work must be accurately served by users, and its users are younger.

Youngization is a very general concept, the characteristics of young people, the aesthetics of young people, and the knowledge structure of young people. If these things do not give unique attention in the online drama, it is not in line with the edge alternative to the alternative to the edge. The development of the network. Of course, while locking the user and satisfying the user, there must be guidance. These two sides should be parallel at the same time, not using one to replace one.

Therefore, work guidance must be strengthened. Guidance has improved the aesthetics of users, and also allows the works to have wider social radiation and influence. After the guidance is improved, users will also expand and promote each other, so we must maintain online dramas to serve users' needs and improve guidance, and the two develop at the same time.

For example, "Menghua Record", although some sounds are a bit not good for its content, but I value it is that it returns to our traditional culture. It is the prototype of Yuan Miscellaneous drama. It still obtains resources and materials from traditional culture. At the same time, its exquisite production meets the entertainment psychological needs of young audiences, which is a good manifestation.

Third, the technical attributes of the Internet. It is not one -way like a TV station. It can interact. The audience can watch the barrage at any time. Technology is interconnected and interconnected. If there is no such characteristic online drama, it does not provide the audience to provide imagination and expression space during the watching process, and to provide him with emotional venting needs and obtaining needs, it also stifles the characteristics of the online drama.

Frankly speaking, the influence of the broadcast of our online platform is now greater than the TV station, which is the fact that we have to admit. Whether it is quantity, quality, or attention, the influence of the young audiences exceeds the TV station. In the past, when 31 satellite TVs broadcast dramas, the Internet could only follow the two rounds in the back. At present, there are only a few new dramas that can buy new dramas. Every night, up to 3 new dramas to the audience, plus CCTV, which is about 5, and some are online, so the current influence is now influential, so the current influence And the degree of attention has been transferred to the Internet.

So I feel a little sad, what is the TV series? TV station can't afford to buy dramas now, and has to rely on the Internet strongly. All the dramas with a large -scale and scale. Without a network to participate in the broadcast, it is impossible for TV stations to be exclusive because it does not return costs.

When the TV drama was prosperous, he had pulled an online drama. At present, online dramas must also help a group of TV series. We must consider more intensity in production and creation. Let the TV stations and the Internet play their respective advantages and improve the production quality of Chinese TV drama online dramas. At present, this foundation is the best time.

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