If you return to ten years ago, can "Hidden Dust Smoke" still have a box office of over 100 million?

Wen | Rustless Bowl Mountain Walnut

Like most cinema managers, Li Ran did not expect to make his cinema re -dyeing fireworks, which turned out to be the art film "Hidden Dust Smoke".

This literary film about the rustic life of the northwestern rural couples has a slow rhythm and sad background, full of director Li Ruizhen's personal style, so it has also been naturally labeled "niche" from the beginning.

"No one expects" Hidden Dust Smoke "to fire." Li Ran is a local cinema manager in Nanjing. He uses "no existence" to describe the performance of the film when it was just released.

But in the past two months, he witnessed an incredible box office "V -type Valley" around "Hidden Dust Smoke".

Despite the halo of the "shortlisted in the Berlin Film Festival", the box office of "Hidden Dust Smoke" and the amount of scheduling were small. Li Ran was used to the box office performance of such literary films very early.

But in mid -August, he suddenly discovered that the people around him were discussing "Hidden Dust Smoke". Many people sent him short videos about hidden dust smoke and asked him if there was a drainage. This kind of literary film was red. In his opinion, it is far more surprising than the initial no one asks.

From the beginning of a small amount, deletion disk, to witnessing the rise of movies on social media, to the "full seat" after increasing the volume, "Hidden Dust and Smoke" created a miracle of the cinema belonging to the art film, Even Li Ruizhen himself said, "This is completely an accident."

But in addition to "accidents", the circle of "Hidden Dust and Smoke" is actually an inevitable.

In the film leader composed of loess, ears of wheat, and four seasons, people see not only the fate of the fourth fourth and Guiying, but also their true bond with the land. These personal memories containing memories, tears, and empathy are recorded through short videos, and outside the movie, it is concentrated into a collective memory that is equally deep and heavy.

Thousands of old iron raised "Northwest loess"

The audience who was described as a "fast -food generation" was described as a "fast -food generation". It was willing to spend 133 minutes sitting in the theater quietly. After watching a story related to the four seasons and the land, it has nothing to do with the magnificent and climax.

Behind this unusual scene, the "tap water" attracted by short videos contributed the power that could not be ignored.

Wang Lei was an audience who had just "contributed" a movie ticket on the weekend. Born in the countryside, he was moved by the plot clip of the short video platform, so he decided to go to the cinema to remember the land in the depth of his memory.

In the most poke, his two sentences in the video: "The same is true of wheat, but also its life number", "there is no rose in the northwest desert, but my love for you is like a wheat flower printing into the skin." There is also a wide range of spreads. The comment is "the whole film does not talk about bitterness, but it is suffering to the sky;

An interesting fact is that these "golden sentences" of the essence of the film are not the propaganda of the film side, but the spontaneous creation of all beings.

Due to the poor performance of the previous box office, the official publicity account has already stopped in mid -July. The biggest gimmick on "Hidden Dust and Smoke" was just the actor Hai Qing shared his paragraph about rural the aquesh toilet. Many people who have been amused by this short video, even the name of this movie, only think that it is the sequel to Haiqing's "you are my god".

The turn of fate occurred in August.

It is not difficult to find that the short video platforms such as Kuaishou are not difficult to find that most of the comments on "Hidden Dust Smoke" also come from late August.

Compared with the bleak box office, the short video platform carries people's new understanding of "Hidden Dust Smoke".

Take fast hand as an example. Under the short video collection of#烟 在#, whether it is the#隐 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在In these rich topics, there are almost no official elaborate promotional videos, which are all "secondary creations" of users.

For example, when it comes to the "Northwest Desert" displayed in the film, some old iron photographed their real rural life: "Real life seems to be vivid, like yesterday."

In addition to the interpretation of the movie, some old iron even shot directly after watching the movie and crying and runny nose ... These filming simple but containing short videos containing strong emotions became the promotion of "hidden into the dusty smoke 》 One of the motivation of the circle.

In addition to the yellow land described by the movie, the short -screen platform has become the new "yellow land" of the Cyberpunk version, and these common creations around the deconstruction and interpretation have re -given the strong vitality that the film rooted in the land.

Literary films no longer "hidden into the dust and smoke"

Of course, in the eyes of the outside world, the breaking circle of "Hidden Dust and Smoke" is a case that is difficult to copy in literary films.

Because in the impression of the public, the narrative and expression of literary films on movies is neither commercial nor poetic. Jia Zhangke used this sentence to express the understanding of "literary and art" by the director of literary film:

"Just tell the truth we witnessed."

This direct and rough truth, the expression of "entertainment to death" is not deliberately "entertaining to death", which also puts literary films into a dilemma of "tune and widow". If you are familiar with the life experience of Li Ruiyi, the director of "Hidden Dust Smoke", you will know that in the strange movie world, the struggle and hardships of niche art films.

After graduating from a junior college in Taiyuan, Li Ruiyi almost aimed at his hometown at his hometown.

From "Old Donkey Head", "Tell them, I have gone to Baihe", "Home in the Plaza of Plants and Plants" to today's "Hidden Dust and Smoke", Zhangye Wall Village, Gansu has become one of the important symbols of Li Ruizhen's personal style Essence Putting aside the academic style, returning to my hometown is a kind of "so on." In an interview with the characters, Li Ruiyi talked about the reason because literary films did not make money, so they had to save costs.

This sense of loneliness of "unattended" has limited the audience of literary films to the niche group. Behind the loneliness of "Gao Gao and Widow" is not to break the circle, but it is difficult to break the circle.

The emergence of short video platforms broke this deadlock. But behind this is a paradox that the public cannot understand: the "fast" represented by short videos and the "slowness" represented by literary films seems to have a clear border.

Is the answer really like this? The circle of "Hidden Dust Smoke" has already illustrated this seemingly obvious boundary, which can be broken to some extent.

First of all, literary films, as a movie concept with Chinese characteristics, often have the director's personal style and pay attention to the marginal group. Through the metaphorical lens language and the structured structure, it tells the personal story. Different from commercial films in the form of narrative in the priority of audiences, the expression of literary films is more obscure, which has caused the interpretation difficulties of "high and widow".

The same is true of "Hidden Dust Smoke". Li Ruiyi used a large number of long shots to record the four meals and four seasons of the average couple of the fourth and Guiying couples in the northwest. Farming silently.

In the process of spreading, this daily expression can easily cause understanding. Cultural researchers Stuart Hall once pointed out whether the work can receive the expected results, which also depends on the recipient's decoding activity.

Among them, the short video successfully played the role of "interpreter". On the short video platform such as Kuaishou, there are both personal interpretations of "Hidden Dust and Smoke", as well as movie interpretation creators to explain the deep meaning of "Hidden Dust tobacco" to the audience by telling the subtitles or shots of the film. The classic lines answered in a simple way, and even some individual creators told the story of the fourth and Guiying in front of the camera ........

These interpretations have not only become an important window for people to understand "Hidden Dust Smoke", but also a response to the literary film itself. Li Ruiyi once said: "The audience discussed, it was a recognition of me, brought confidence to my creation, and also brought confidence to investors."

Secondly, the lack of explosive points and stimulus lenses of literary films is mostly slow -paced storytelling. Compared with the sensory enjoyment of commercial films, literary films emphasize the integrity of narrative and the resonance of emotions.

In the previous literary and art films, the traditional routes were used to follow the movie festival exhibitions and the main creative interviews, but with the wonderful editing of the short video platform, a "short, flat, fast" communication method was used At the same time, it also attracted more people to the theater.

The same is true of "Hidden Dust Smoke".

In this literary film containing diverse themes such as land, love, and life and death, the interpretation of various themes can be seen everywhere on the short video platform.

For example, the "wheat print" composed of six grains of wheat symbols in the film symbolizes the love of the protagonist's love. In the fast hands, people use black rice, melon seed shell, octagonal, etc. to imitate the plot in the movie, so that this segment in the film has become a "famous scene".

In addition to interpretation and dissemination, the circle of "Hidden Dust and Smoke" is actually the fit of a literary film and the bottom value of the short video platform.

A more common point is that it is regarded as a short video that is simple and rustic, and it is difficult to carry the deep value of literary films. Even many people think that the public attracted by the short video platform is just a kind of follow -up. Pickup.

But the reality is that, like the ordinary life shown in "Hidden Dust Smoke", in a large number of two -created videos about this movie, there are no careful designs, no gorgeous language, some are just the most direct emotional emotions With the most ordinary life records.

Browse the short video work on this film. In addition to the applause of "good shooting", you will find that you can be recorded all year round, three meals a day, and can be recorded. And daily narrative and expression are worthy of being recorded, deserve to be seen, and more worthy of tribute.

To some extent, the short video platform has become a "container" that carries the public's emotions and ordinary people's stories. This kind of empathy is self -evident for the broken value of literary films.

In the era when everyone said that "the sadness and joy of people can not be the same", all the strong things are disappeared in the Cyber ​​world, a literary film that records true and suffering, and uses the short video platform. Filled in the reality gap, at least in the short -term more than two hours of film world, people who had been split back returned to the most authentic land in front of them.

Give every ordinary person a warm shot

In the Douban Changzan District of "Hidden Dust Smoke", Li Ruizhen wrote such a poem, which was very moving at the end:

"The lunatics who had just arrived at the village looked at the ten children around/his ten children/one of the nine of them throwing the soil block/only one in his bowl/steamed bun."

In the world of "Hidden Dust Smoke", for the fourth and Gui Ying, the only person who puts steamed buns in their bowl is the loess land in front of the four seasons.

In addition to the unfamiliar traffic world, the screen seemed to be an indescribable sky, which separated Yangchun Baixue and Xialiba. Some people in the industry commented that "Hidden Dust Smoke" is like a box of inconsistent instant noodles, squeezing into the movie, which has recently been left out of the movie. In the past, this film has never been the most popular, nor has it been the highest topic.

But now, its circle is justified that the real sense of land and life has never been away from people.

Human scholar Xiang Biao talked about a concept called "nearby disappearance", which is used to refer to a common phenomenon in the current society:

We are often immersed in grand and gorgeous narratives, but ignore individuals in real life.

Agricultural civilization whispered in the wrapped of industrial civilization, and people born with soil have become hidden in the digital era. Filmist Dai Jinhua once said: "Everyone seems to have no need to engage in material production anymore, but we can't see material production and material labor."

This is why, although the media was heard in the continuous evolution, in the real world, accompanied by the disappearance of the land, some nearby specific and real faces lost their society. "".

And one of the very strong features of "Hidden Dust Smoke" is "giving humanity". It allows us to see these people who live in ordinary air. These people who may be thrown by children, these people who are scoffed or laughed by adults, they The richest trace of life on the body.

Specific faces, one by one, one by one, they formed the most micro image of this society. These ordinary people who are separated by time and space are also desire to be recorded. And letting them show their faces and make them visible, which is the real life of real life.

In this process, a short video platform like Kuaishou truly records the ordinary people's care for life. More fourth -fourth and Guiying, despite different land, can cross the long video platform through the short video platform And each other's existence of each other.

It's like the seeds that were once dried, and they recovered with the help of this tolerance soil. As the season and time changed, they kept taking root.

If it is said that "Hidden Dust and Smoke" is a film that revolves around farmers, land and love. As part of the real mapping, short video communities like Kuaishou are a work belonging to all ordinary people. The story of Sihe Ying.

The story on the screen will always be ups and downs. The projection of "Hidden Dust Smoke" to ordinary individuals is a precious reminder -on the same land, there are such groups of people who love daily life and respect simplicity and laws.

Outside the show, on the short video platform, living this movie is still stretching in people's interdependence and gaze. This may be more meaningful outside of this film.

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