The main station autumn night to send acacia overseas praise Qing reunion

On the evening of September 10th, the "Central Radio and Television March of the 2022 Mid -Autumn Festival" arrived as expected. The annual Chinese cultural meal is particularly loved by audiences at home and abroad this year.

This year's General Studio Autumn Festival, on the American Chinese TV Station, San Francisco 26 TV Station, Canada's Charm China IPTV, European Chinese TV Station, Japan's mainstream video website Niconico, UAE China Satellite TV, KenyaSvic TV, Malaysia Octagonal TV Station The overseas media platforms were broadcast simultaneously, and the number of media and platforms increased significantly compared with 2021.

International Video News Agency simultaneously compiled and issued 27 related news materials such as party preparations, show innovation, and highlights of technology. National TV stations, Russia, Qatar Peninsula TV, etc., 37 mainstream TV stations in 37 countries and regions, including the Katar Peninsula TV station.

Multi -language communication and insight Jiangnan

Global perspective appreciation autumn night

Small bridge flowing water, pink wall Daiwa, Su embroidery, Su Lan, Suzhou garden ... Good scenery in Jiangnan, what do you say in other languages?

The CGTN of the main station sent a number of new media studios in multiple languages ​​to the recording site of the autumn evening. In addition to the first -hand information of the "spoiler" header autumn evening, it also develops a good sense of the non -heritage culture and architectural characteristics of Suzhou and Zhangjiagang. Chinese people around the world are full of autumn and night, and the atmosphere of the Mid -Autumn Festival is full.

English Finance anchor Zhang Lin Manbianzhuang Ancient Street, interviewed Master Su Xiu, and deeply experienced the beauty of Su Xiu; Spanish Trysa Studio took the audience to listen to the pipa to evaluate the pipa. Learn videos and graphic products such as singing autumn and night river Yangshan Songs "" Experience Tuoba Technology Inheritance Culture ".

Swipe left and right to view

On the day of the broadcast of autumn evening, CGTN, the main station, launched French and Spanish Mid -Autumn Festival Special Live Programs, inviting the host of the Chief Explanation Class to be a guest live room to introduce the customs and meanings of the Mid -Autumn Festival to overseas audiences, and explore the behind -the -scenes of the autumn evening of the General Taiwan. Show Jiangsu's intangible cultural heritage and the charm of Jiangnan.

After the autumn night was broadcast, the manuscript of the CGTN "The Autumn Evening 2022 Autumn Evening 2022" manuscripts were reproduced by 500 overseas mainstream online media in 15 countries and regions including the United States, Britain, Canada, India, Germany, and Kenya. It reaches 220 million people in overseas audiences. Among the landing media, the number of G20 national media was 469, accounting for 63.8%.

Cooperative dissemination according to local conditions

Planning and promotion new ideas

Based on the characteristics of the audience of different countries, the main Taiwan has played the advantages of first -class first -class mainstream media in international first -class, and has been promoted by various ways to spread according to local conditions.

The highlight of the spread, the effect is significant

On the eve of the broadcast on the autumn night, the European Terminal of the Terminal of the Terminal of the Terminal was broadcast around the high -definition public screen communication system through the "Hundred Cities and Thousands" ultra -high -definition public screen, and the first time the three -dimensional sound technology demonstration application of my country independently developed in China was opened. Cited by more than 70 local mainstream media and social platforms such as the Economic Daily and Spain European News Agency, and reached tens of millions of audiences. The European Terminus Studio "Yaoyang Channel" also released the Italian version of the "Under the Moon Side" creative videos and the virtual stage design of the autumn evening of the Italian version of the Italian version of the main platform.

The heads of the Terminal of the Terminal to send the compilation manuscript to the media such as Algeria Silk Road News Network, Iraqi Ajanading News Agency, Sudan News Network and other media. 8K ultra -high -definition technology and three -dimensional Jingcai color sound technology production and broadcast.

Express the reunion, there are thousands of

The main Taiwan Asian African center launches the "Painting Aerospace Dream" painting collection activity for overseas teenagers. The selection of paintings related to the Mid -Autumn Festival and Monthly Culture combined with the autumn night materials of the main station to produce "The End of the World -African and African youth paintings Poster and video products such as "Special Moon" and "Special Mid -Autumn Festival Gifts" use artistic means and romantic feelings to convey our aerospace scientific and technological achievements and expand the influence of Chinese excellent traditional culture overseas.

The Japanese Ministry of Japanese posted posters such as "Sending the Mid -Autumn Festival Mid -Autumn Festival in Love" and other mainstream Japanese media.

Among them, the Mid -Autumn Festival poster produced by the Laos Ministry of Language Affairs was reprinted by the Lao People's Revolutionary Party Central Organ "People's Daily" and was published as "Laos Middle School Students' Paintings for the Mid -Autumn Festival Poster", saying that this was a further Laos young people further further. Understand good opportunities for the development of Chinese culture and science and technology.

The poster "The End of the World" was reprinted by the Laos "People's Daily" and the National Radio of Laos.

One day before the Mid -Autumn Festival, the Total Taiwan Euler Center broadcast the video show "The Ancient Charm of the Mid -Autumn Festival" on the multi -language new media platform, showing the combination of Chinese traditions such as family reunion with modern lifestyle such as autumn evening. The nostalgia of the nostalgia of Bisi reflects the Mid -Autumn Festival as one of the Chinese cultural genes, and the total reading volume exceeds 1.1 million.

Portuguese and Albanian programs are broadcast.

The European Terminus continues to make efforts around the poems and invites classic poems such as CGTN senior foreign anchors, overseas Chinese and other guests. Consul General Zhang Meifang and other reposted, with a total traffic of more than 1.23 million.

The column is evaluated by autumn and night, the love is true

The main Taiwan Latin -American Terminus and the Brazilian online journal "Forum" magazine co -organized the online column "Focus on China", detailed introduction to the integration and communication concept of "thought+art+technology" in the head of the heads, as well as the Chinese first "Space Mid -Autumn Festival" Special program design. The Brazilian flag bearer media group posted a document on its website. The three chapters of the "Title of the Moon" of the Chief Performance Studio showed the affection and romance of the Chinese. The Brazilian online journal "Forum" (left) and Brazilian flag bearer media group (right) reported that the General Taiwan Autumn Festival.

In addition, the news column "Chinese Story" co -organized by the head station and Brazilian flag -handed television stations launched a special report during the Mid -Autumn Festival to broadcast the Chinese Consul General Yan Yuqing to teach you to make moon cakes, tell the Mid -Autumn Festival culture, and celebrate the traditional festival; The co -organized program "China in the News" was broadcast on the General Taiwan Autumn Evening Information. The two programs reached over 160 million overseas audiences.

A reporter from the Middle East Terminal published a signed article "Emotional Mid -Autumn Festival with Chinese Children" on the Oman head media "Viewpoint" on September 10. According to the article, this year's main station autumn night brought a feast of audio -visual entertainment with both ideology, art and technology. Watching the main station autumn night has become an important way for the Chinese Chinese to celebrate the Mid -Autumn Festival, and it has pinned the feelings of Chinese children and daughters at home and abroad.

The International Communication Planning Bureau has widely pushed the "Mid -Autumn Festival Dialogue -Mid -Autumn Festival Topic" melting media reports on overseas Chinese media around the General Taiwan Autumn Festival, the United States "International Daily", the British China Hour, Russia's "Dragon News", France "Europe Times" , Portugal's "Portugal New Network", Italian Overseas Chinese Network, South Africa "Africa Times", and Japan's Huashang.com and other overseas Chinese media published. Mr. Cai Degui, a retired professor who is currently living in Los Angeles, watched the autumn evening, published a signature article on the International Daily in the United States. The bond of the community remitted the expectations of the full moon people's reunion, home and everything. "

Rong Media Communication All Network Praise

The main station autumn night competes

The immersive classes of the main station cooperated with a number of media in the world to warm up, which filled the overseas audience's expectations of the heads of the main station. In other words, how do overseas audiences look at autumn night?

Precise push, watch on time! North American Terminus coordinates the national broadcasting company and its cooperation platforms, providing the General Taiwan Autumn Evening Propaganda Materials to more than 1,000 TV operators and customer service centers in the United States, and actively promotes the autumn evening to American TV users. At the same time, the relevant reports produced by North American Terminus were reprinted or cited by 110 mainstream media in North America and other countries, reaching 6.9 million overseas audiences.

The platform of the United States Broadcasting Corporation pushes the TV users' autumn evening and Mid -Autumn Festival recommendation interface to TV users.

Click on the website, scan the code and read it! On September 10th, the Terminal Asia -Europe Terminal cooperated with the Russian Asian TV station to release the two -dimensional QR code live broadcast on the head of the main station on its website. At the same time, the TV station also introduced the highlights of the party and the significance of the Mid -Autumn Festival in the Chinese cultural tradition and the way of folk celebration.

Pass in real time, watch the barrage! International Video News Agency contacted the mainstream Japanese video website Niconico simultaneously broadcast the main platform autumn night show simultaneously. Essence

Voting like, interactive! CCTV.com has attracted more than 5.12 million overseas users to watch online through Facebook's English account and Youbutu Spring Festival Gala Channel. The live broadcast also used real -time voting functions to interact with users. Among them, "How does your hometown pass the Mid -Autumn Festival" obtained more than 8,000 interactive votes, and the maximum chat frequency of Youbutu platform reaches 1721 per minute.

Linking experts, wonderful look back! On the day of the Asia -Pacific Station, I contacted Malaysia Octavian Space TV Station to broadcast the General Taiwan Autumn Festival and coordinated Thailand TNN TV's CMG column "Seeing the World Know China" on the 12th to broadcast the main report of the Autumn Festival in the Autumn Evening Evening night, bringing overseas audiences to relive the autumn Night warm reunion.

Thailand's Five Times and Nepalese Light Television reported on the autumn night in the large -screen news program.

On September 12, the African Terminus of the Terminal Taiwan took the audience to see the wonderful segment of the autumn night in the African live news column "African Live Room", and connected experts to interpret the special significance of the Mid -Autumn Festival to the Chinese. As of now, the relevant reports broadcast by the General Taiwan African Terminus have been reproduced by the Zambia 5FM Radio, the Kenyan Capital FD, Nigeria's Authoritative Daily, and South Africa Times and other local mainstream media. It covers a population of nearly 400 million.

This festive and peaceful Mid -Autumn Festival "family banquet" evokes the emotional resonance of Chinese people around the world with a strong home country, showing the heavy accumulation of Chinese excellent traditional culture and the cultural self -confidence of Chinese descendants in the new era. Global audience.

French netizen Philippe Bourdolle commented: "It is a wonderful performance, magical work. I will dedicate and praise to the main station and the actors, and thank you for presenting a dream for us."

Netizen Roberto Radaelli commented: "Congratulations! Congratulations! You can always choose a very creative theme for the holiday selection, and make very good programs to give the main creative team and your family on holiday greetings."

Homeland feelings

All kinds of excitement are in the main station

*Data are provided by the editor -in -chief office, CGTN, Euler Center, Asian Africa Center, International Exchange Bureau, International Communication Planning Bureau, CCTV, International Video News Agency, etc.

Source: "CMG Observation" WeChat public account

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