The Mid -Autumn Festival has failed to continue the summer movie viewing boom industry: expectations

Financial Press, September 13 (Reporter Chen Chen) Lares on the town of large number of head films. This year, the overall performance of the Mid -Autumn Festival has lost a lot. The film industry insiders told the CCP reporter that although more than a dozen films are still released in the Mid -Autumn Festival holiday, the volume and subject matter of the film limits make the Mid -Autumn Festival more flat this year. After the Mid -Autumn Festival, it is about to usher in the National Day file, and as far as the information released by the current market, the National Day file is likely to usher in the "fairy fight".

According to the professional version of Cat Eye, the total box office of the Mid-Autumn Festival (September 10th-September 12th) this year was 374 million yuan, and the same period last year was 499 million yuan. It did not continue the summer viewing boom. Among them, the comedy movie "Brother, Hello" produced by Wanda Film (002739.SH) led the box office for 144 million yuan, and "New God List: Yang Yan" and the summer file crown "Lone Moon" for 44.21 million yuan, respectively. The box office of 39.47 million yuan ranked second and third, and the three films contributed nearly 70 % of the box office to the Mid -Autumn Festival.

"From the perspective of the movie of the Mid -Autumn Festival this year, in addition to" Brother, Hello "is a comedy film that is more in line with the mainstream of the public, other films are more niche and literary and artistic. The long tail spread, but the three -day schedule time is not enough to set off a big wave in terms of box office influence. "The aforementioned filmmaker further said.

The person in charge of a cinema in Beijing told the Caixian News Agency that the small holiday audience of the Mid -Autumn Festival will still choose a relaxed comedy movie. "Brother, Hello" is more in line with the atmosphere of the Mid -Autumn Festival, so the overall box office is also expected. The theater in mid -to -late September will enter the dull period, and the theater will also start preparing for National Day.

It is worth noting that the Mid -Autumn Festival and National Day this year are relatively long, and the volume of the film is limited, and the box office performance is quite satisfactory. However, many head films have recently released propaganda materials such as trailers, which once again increased the public's expectations for this year's National Day file, and this year's National Day files are likely to appear a "fairy fight" scene.

Among them, the "Unknown" produced by Bona Films (001330.SZ), the "King of the Sky" and "Warm King", "Warm", and Light Media (300251.SZ) produced by the Chinese Film (600977.SH) produced The "China Ping Pong" produced by iQiyi is expected to be released on the National Day file, and the CCP reporter learned that the "Wen Edition War Wolf" "Wolf Return" produced by Huace Film and Television (300133.SZ) has also been Recently, intensive publicity has been launched, and there is a high probability that it is also expected to "airborne" the National Day file.

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