Advertising endorsement!What will happen in the future after Li Yifeng is detained?How to punish many times?Lawyer's latest interpretation →

Author:Daily Business Daily Time:2022.09.12

On September 11, the Beijing Police notified that in the case of a case of violations of the law, the actor Li Moumou (male, 35 years old) was seized. The person confessed to the facts of many illegal facts, and he had been administrative detention according to law. After being verified by the CCTV reporter and relevant departments, the actor Li Moumou was Li Yifeng.

After the police reported, Huading Awards and multiple brand partners responded successively. At present, brands such as True Fruit and Kyoto Nianci have announced their cooperation relationship with Li Yifeng from now on.

Li Yifeng's advertising endorsement almost announced.

Huading Award:

Cancel Li Yifeng's "Best Actor in China" and other titles

Multiple brands terminate cooperation

After the news that Li Yifeng was detained, all including QQ Music and Netease Cloud Music have been removed from her music works.

On September 11, the Huading Award Organizing Committee announced in Macau that in accordance with the "Management Measures for the Honorary Title of the Huading Award", it was decided to cancel the "Best Actor of the Top 100 TV Series of China" and "National Audiences of the Top 100 TV Series of China" and "National Audiences" The title of Favorite Film and Television Star.

According to the official Weibo news of the Huading Awards, the Huading Award has a special honor management committee. The committee believes that it is the basic criterion for being a human red line without surpassing the moral bottom line and not touching the legal red line, and it is also the first act of public figures to defend. To this end, the Huading Award Group formulated the "Management Measures for the Honorary Title of Huading Awards" in December 2020.

The "Management Measures for the Honorary Title of the Huading Award" stipulates that the winner of the Huading Award Honor, if there is the following words and deeds, will be revoked by the Huading Award Group and announced it: 1. "," Xinjiang independence "," Tibetan independence "and other harmful national security; 2. Due to other crimes, punishment and administrative detention for other crimes, illegal law; Violation of social morality; 4. Continue to enjoy the honorary title of Huading Award, which will seriously damage the honor of the Huading Award.

Soon after the "Administrative Measures for the Honorary Title of the Huading Award", the Huading Award canceled the actor Zheng Shuang "the best actress of the 19th Huading Award in China Modern and Modern Modern themes", "The 13th Huading Award The honorary title of the top ten TV stars in the country.

In May 2017, when Li Yifeng participated in the 22nd Huading Award in Suzhou, he signed the Declaration of Self -Discipline of Chinese Performing Celebrity Celebrity Social Responsibility. Since its establishment in 2007, more than 2,000 performing arts celebrities and literary workers have signed declarations, and most of them can strictly ask themselves according to the declaration.

After the police reported on September 11, many cooperative brands of Li Yifeng include real fruit, Kyoto Nianci, Honma golf, comfortable, Panerai, Liufu jewelry, Prada, etc. Essence

The hunting app news released on the official Weibo that the endorsement cooperation with Li Yifeng has expired on July 3 this year, and the relevant propaganda has ended with the contract.

How to punish many times? Lawyer: 嫖 may also constitute a crime

As a public figure, what kind of penalties should be punished again and again to touch the legal bottom line?

Just now, every reporter connected to Zhejiang Jindao Law Firm partner, Yuan Xinwei. Lawyer Yuan Xinwei pointed out that he violated the law of punishment for public security and was detained or fined, which was a general illegal act.

According to Article 66 of the "Public Security Management Penalty Law", if prostitution and prostitution will be detained for more than 10 days and less than 10 days, it may be fined 5,000 yuan; if the circumstances are light, they will be detained for less than five days or five days or five days. Fined fines below 100 yuan.

How to judge the severity of the plot? It will consider the plot and whether there is a record of similar illegal records in the past to judge the severity. For example, if it is captured on the spot during the transaction, it is generally heavy. If it is not the first time, it is generally heavy. Maximum detention for many times, fined 5,000 yuan.

Lawyer Yuan emphasized that he must not be suspected of crime. If the other party is a girl under the age of 14, it may also be suspected of rape. Although generally do not commit crimes, the units or close relatives will generally notify their units or close relatives after investigation and punishment of public security organs, which will have a huge impact on their career development and families.

As a celebrity and public figures, no matter whether it is suspected or not, Li Yifeng is detained, not only the advertisement endorsement has lost light, but it is estimated that it will be difficult to come back in the future. The future road can be imagined that it is impossible to return to the past.

Online Information Office strengthen entertainment star online information specifications

Strictly prevent illegal losing virtue artists "curve comeback"

According to CCTV News, in November 2021, the Central Network Information Office issued a notice to regulate the various types of information of entertainment stars on the Internet, and notified a total of 15 aspects in four aspects. The notice requires the establishment of a negative list, which involves low and vulgar hype of the star scandal scandal, and directly on the negative list. The various accounts of celebrities, including brokerage companies and the accounts of the support association, must strengthen monitoring and dynamic management. Take joint disciplinary measures for illegal losses and ethical celebrities, uniform standards on the entire network, strictly prevent the transfer of the transfer, and "the curve come back".

In April of this year, the National Radio and Television Administration of the State Administration of Radio and Television and the Publishing Bureau of the Publishing Bureau of the Propaganda Department of the Central Committee of the Communist Party of China issued a notice on strengthening the live broadcast management of online audiovisual show platform games. It is strictly forbidden to use live broadcasts to use live broadcasts to make a picture. The notice requires that the webcast platform must strictly control the anchor and guests, and adhere to political literacy, morality, artistic standards, and social evaluation as the selection standard. It is determined to use incorrect political stances, violations of laws and regulations, and losing morality and absence of public order and good customs.