Li Yifeng was detained by administrative, and the business territory was exposed. During the year, the three companies, Prada, Liufu Jewelery and other brands urgently vocalized

On September 11th, the incident of "Li Yifeng's repeatedly being detained by administrative detention" caused widespread concern, and he was searched. That night, Li Yifeng was "black" by many well -known brands!

As a well -known traffic star, Li Yifeng has previously endorsed more than 10 brands. According to incomplete statistics from reporters, on the evening of September 11, including PRADA, True Fruit, Kyoto Nianci, comfortable, Honma Golf, Watch brand Panerai, Liufu Jewelery, Human Horse, Duck and Duck down jackets, Wang Li security security, etc. The brand issued a statement saying that it will terminate all cooperative relationships with Li Yifeng from now on.

That night, the Huading Award Organizing Committee announced in Macau that it decided to cancel the title of "Best Actor in China Top 100 TV Series" and "Volunteer Film and Television Stars in the National Voluals" in the 22nd Huading Award of Actor Li Yifeng.

It is reported that Li Yifeng has a total of 7 companies, four of which are durable, all are wholly -owned by Li Yifeng. Li Yifeng also canceled three companies this year.

Multiple well -known brands emergency voice

On September 11th, according to Ping An Beijing report, recently, the Beijing police seized the actor Li Moumou (male, 35 years old) in a case of violations of the law. Administrative detention according to law.

According to CCTV News, the actor Li Yifeng was confirmed by the relevant department.

According to public information, Li Yifeng was born in Chengdu, Sichuan Province on May 4, 1987. Mainland Chinese actor. In 2007, participating in the draft entertainment show "Come on! Good boy "debut. In 2014, he received widespread attention due to the "Baili Tu Su" in the costume "Gu Jian Qi Tan" in the costume of the immortal drama "Gu Jian Qi Tan". He has participated in film and television works such as "Tomb Raider", "Qing Yun Zhi", "Old Artillery".

After Ping An Beijing was released, many brands issued a statement as soon as possible. According to incomplete statistics from reporters, on the evening of September 11, including PRADA, True Fruit, Kyoto Nianci, comfortable, Honma Golf, Watch brand Panerai, Liufu Jewelery, Human Horse, Duck and Duck down jackets, Wang Li security security, etc. The brand issued a statement saying that it will terminate all cooperative relationships with Li Yifeng from now on.

It is worth mentioning that Honma Golf announced in May this year that Li Yifeng became the first spokesperson in China. This time it was announced that it was less than 4 months.

Among them, Prada Prada official Weibo posted: "Prada Prada and Mr. Li Yifeng have ended all cooperative relations." The reporter noticed that on November 22, 2021, Prada officials Li Yifeng became Prada spokesperson. Prada2021 holiday series and new Prada high -end jewelry series.

On the evening of September 11, the listed company Wang Li Security also issued a statement through the official WeChat public account: "From now on, the Wangli brand will terminate all business cooperation with Li Yifeng." Wang Li'an's 2022 semi -annual report shows that the company is security for national security. The first listed company of the door lock, the brand spokesperson is Li Yifeng.

The Hunting APP officer also stated on the evening of the 11th that the endorsement cooperation with Mr. Li Yifeng has expired on July 3, 2022, and the relevant propaganda has ended with the contract.

In addition, the reporter also noticed that the official Weibo has been unable to find the relevant content of Li Yifeng.

On the evening of September 11, according to the official Weibo news of the Huading Award, the Huading Award Organizing Committee announced in Macau that according to the "Management Measures for the Honorary Title of the Huading Award", it was decided to cancel the actor Li Yifeng's 22nd Huading Award "The Top 100 China Top 100 Chinese Top 100 Chinese Top 100 Awards. The title of the Best Actor in TV Drama "and" The Favorite Film Star of the Vowers in the country ".

Li Yifeng has canceled 3 companies this year

The Tianyancha APP shows that Li Yifeng has a total of 7 companies, four of which are durable, including Shanghai Fengyan Cultural Media Center, Shanghai Fenglu Cultural Media Center, Shanghai Li Yifeng Film and Television Culture Studio, Dongyang Hengdian Li Yifeng Film and Television Studio, the above 4 Family companies are wholly -owned by Li Yifeng.

It is worth mentioning that all three companies in Li Yifeng were canceled in March and April this year. Among them, Xiamen Qianyi Shengbo Cultural Media Studio was canceled on March 15th. Hainan Chongduri Cultural Media Partnership (Limited Partnership) was canceled on the same day on April 12.​​​​

How much does artist illegally need to compensate the brand?

Zhang Zhonghui, a Beijing Xinnuo Law Firm, said that in response to similar illegal acts such as being arrested by artists, whether the endorsement contract can be terminated and the amount of compensation should be, there will be an agreement in the general contract.

If there is no agreement, both parties to the contract shall be implemented in accordance with relevant laws and regulations. Once an artist, as an advertising spokesperson, once appears illegal acts like 嫖, the public will make a negative evaluation of its name or image. Regardless of whether the relevant departments are held accountable for their legal responsibilities, the artist is no longer suitable for advertising spokespersons. Article 563 of the Code of the People's Republic of China stipulates that the contract is claimed to be canceled for the purpose of the contract.

As for the loss of compensation, the amount of losses should be equivalent to the losses caused by the artist's breach of contract, including the interests that the company can obtain after the performance of the endorsement contract is performed; Caused losses.

According to the analysis of lawyer Shi Xin, a law firm at Beijing Yingke (Hefei) Law Firm, Li Yifeng was detained for many times. If Li Yifeng was the spokesperson for the brand, then Li Yifeng and the brand's endorsement contract relationship should be focused on the termination agreement between the contract agreement between the two parties. In the case, under the circumstances, the contract can be terminated and the fees are refunded, especially when the stars have crimes, being punished by administrative penalties, and listed as a bad actor, the company can unsolved the contract unconditionally and requires celebrities to pay liquidated damages. In addition, after Li Yifeng was notified, the performing arts regulatory authorities may also impose punishment for a certain period of time, which will also cause some harm to the brand. Attorney Li Lingyun, a Beijing Stadium (Shanghai) Law Firm from Beijing, believes that first of all, it is necessary to be clear that the equal civil subject of the brand party and the artist, and the two parties have signed a contract to agree on each other's rights, obligations, and liability for breach of contract. Given that many well -known artists have been exploded in recent years to make immorality, illegal, criminal, and even damage to national interests (commonly known as "collapsed houses"), it has a great impact on the brand. The corresponding "moral clauses" or "no illegal clauses" are stipulated in the contract. It is clear that the artists must not have any behaviors, otherwise they will be considered a serious breach of contract and shall bear the corresponding liability for breach of contract.

In this case, once the artist's behavior verification is true, first of all, the brand has the right to unilaterally relieve the contract relationship with the artist, and no need to bear the liability for the contract to terminate the contract. The artist bear the contract price for example, pay the contract price, pay the liquidated damages (generally limited to the default amount agreed in the contract), the losses caused by the compensation brand (need to provide corresponding evidence to prove the specific amount of the loss) (Such as litigation, lawyer fees, notarization fees, appraisal fees, etc.) and other default responsibilities.

For the brand side, Mr. Xia Ran, a lawyer at the Beijing Yingke (Shanghai) Law Affairs Office, believes that if the illegal behavior of the artist causes the reputation of the endorsement brand, the image is damaged, and if the situation is serious or the contract is based, the brand can request the termination of the contract. Terminate endorsement cooperation in advance. At the same time, the brand can claim a liquidated damage to the relevant artists in accordance with the contract and the law. If the amount of liquidated damages is not enough to make up for the actual loss of the enterprise, the loss of the brand can be proved. Existing advertising, re -announced new publicity materials, etc.

Lawyer Xia Ran also said that, in view of the higher requirements for artists to comply with public order and good customs, and the advertising law is tightened, the brand is indeed higher. On the one hand, do a good job of controlling contract risks and clearly agreed to trigger incidents, such as artists by administrative and criminal punishment; official media criticized or negatively reported artists; serious violations of the management and restraint of industry associations. At the same time, the proportion of liquidated damages, calculation methods, and artists are directly agreed to be the subject of the subject, so that there is a contract basis in defending rights.

[Source: brokerage China]

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