Economic Daily: A online concert "Watch 3:5 billion people online" is a good start

Last week, a concert watched by 350 million people shocked the entire network, creating a new peak of online concert traffic. However, in addition to discussions such as "top artists" and "lovers", it is more noteworthy that by holding a online performance, major platforms are actively reserving technical capabilities to promote future stage transformation and upgrading.

The epidemic has accelerated the development of the online performance industry. After more than two years of exploration, the online concert is no longer just an offline "alternative". Traditional concerts themselves have its limitations of their development, such as low -cost second seats cannot see idols, and hot singer concerts are difficult to find. Online concerts effectively make up for these shortcomings and become more efficient, convenient and economical.

On the surface, online concerts are the traffic competition of various platforms, and behind it is the contest of technical strength. Affected by the epidemic, offline performances were completely stopped, and various platforms performed online performances through technological innovation layout, so that various performances including concerts entered the public life through the Internet. In order to better meet the needs of the audience, the platform actively cracks technical pain points. Today, the collapse of online concerts has rarely occurred, and it is becoming more and more at ease in terms of clarity and stability. At several recent online concerts held, fans have also unlocked the functions of horizontal screen viewing, and the sound and photoelectric effects of the stage are more particular about the optimization of these details.

The expansion of new technologies is enough to make people look forward to future stage reports. Under the integration of "content+technology", the watching experience of the online concert will be continuously optimized, and the performance content will also be redefined: virtual reality and holographic technology, which can create an immersive feeling of immersion; virtual digital scenarios can shoot. Make future performances no longer subject to stage restrictions; cloud technology can break the limitations of time and space, so that audiences with different physical spaces in the body can realize face -to -face interaction; there are also some more advanced technical means to present scenes that are difficult to achieve offline space. For the platform, a large -scale stage concert is no longer a simple live broadcast, but the exploration of the future stage.

The "Opinions on Promoting the Implementation of the National Culture Digital Strategy" recently issued a new scene of digital cultural consumption, vigorously developing a new digital cultural experience with online and offline integration and online. Prosperity brings new opportunities for the development of the performance industry. Traditional stage art should actively embrace science and technology, conduct bold exploration and innovation, comply with the new format needs of online performances, and continuously enhance people's sense of cultural gain with the cultural supply full of science and technology.

Of course, no matter how good the technology is, it also serves the content. Digital technology is just a medium, and cultural creation is the source of content. For example, after performing a concert, after playing the love card, it also needs the continuous innovation of the content source. Only by continuously producing high -quality content, attracting users, and gathering more high -quality content creators can we truly form a benign circle of ecology.

At present, online concerts are still in the stage of primary development, and it is too early to discuss business models and profit issues. However, it is certain that online performances have revealed that the public's strong demand for multicultural consumption is a blue ocean full of imagination. At this stage, various platforms should sink their hearts to practice internal skills and use technological innovation to build competition barriers. A 350 million online concert is just a good start, and the real drama is still behind.

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