Yimei Fengxiangbang: Song of the Times and expressing the people of the people -the 19th China Art Festival, the 19th Star Awards Award Evaluation Award

During the 13th China Art Festival, the 19th Star Award Award Evaluation activity was held one after another. There were 112 works in the four categories of music, dance, drama, and music, and concentrated on the latest in recent years in recent years. Achievements. In order to conform to the new trend and characteristics of mass cultural activities, this star award has included square dance and mass chorus into the scope of the star awards. On August 22, the 19th Star Award Chorus finals were held, and 32 mass chorus teams from all over the country appeared online. On August 25, the 19th Star Award Plaza Dance Finals opened in Yinchuan, Ningxia. On August 30, the 19th Star Award Theater Finals launched in Tianjin Binhai New District. From September 2nd to 6th, the Star Awards, music, music, and dance door finals adopted online review. On September 8th, the 19th Star Award List was publicized to the society. On September 14, the 19th Star Awards Gala will be held at the National Theater, and the results of the award will be announced. On the current public opinion field, the topics of the Star Awards are high.

The picture shows the dance work of the 19th "Star Award" final "Two Rooms and One Liner". Source: Beijing Cultural Tourism Bureau

1. The overall situation of public opinion communication

(1) Public opinion spread

From August 21st to September 9th, there were 9403 public opinion spreads related to the "13th China Art Festival Star Award", including 4579 clients, 1673 websites, 1586 Weibo, WeChat 1001 1001 Articles, 426 videos, 115 numbers, 23 interactive forums.

(2) Public opinion communication situation

Picture: Public opinion spread trend

Judging from the trend of public opinion, on August 21, the National Public Culture Cloud WeChat public account published the "Cloud Star Award 丨 The 19th Star Award Mass Chorus Finals was launched! ", China Cultural Daily issued" The 13th China Art Festival ｜ The 7 cultural venues in Beijing, Tianjin, Hebei are worth checking in. " On August 23, the Chinese Cultural Daily issued the "Expressing the Song of the Times Huan Song -the Nineteenth Star Award Final Works Complete Martial Arts". The 13th Chinese Art Festival hosted by Hebei started tonight, and public opinion began to ferment.

On August 25, China News Network issued the "10 works in Beijing in the 19th" Star Award "finals in the first nationwide." Hebei Broadcasting and Television issued a article "Thirteen Arts Watch Hebei | Cultural Feast curtains opened 10 theater in 6 cities in Hebei to perform wonderful dramas". Tianjin North Network posted "Thirteen Art Festival watching Tianjin | more than 50 performances, thousands of audiences, and polishing the good story of" The Road to get rid of poverty "with the people's voice! ", Public opinion has risen slightly, and the amount of information spreads on that day exceeds 500.

On August 29, the National Public Culture Cloud WeChat post "#8 8 8#The 19th Star Award Drama and Quyi Finals are coming! ", Chinese Cultural Daily issued" The Nineteenth Star Award Plaza Dance Finals with Dance Friends ", the cultural tourism Chinese published" The Thirteen Art Festival reflects the people's voices and reflects cultural self -confidence -the scope of the star dance of the Plaza " The report "The flowers of the Solidarity of Bagui Nationality Bloom" Sweating Jiangnan "Guangxi Dance Shining" Star Award "stage", public opinion has risen slightly again. On August 31, Xinhua News Agency issued "56 dramas and music programs to compete for the Star Award", China News Network published "The 19th Star Award Drama, Music Finals Start in Tianjin", and the Chinese Culture News "Art of Art a grand event People's Festival | Specialty of the 13th China Art Festival (1) "has caused many news media to repost, and public opinion has once again entered a small high point. On the same day, there were nearly 800 information.

On September 2nd, Xinhua News Agency issued the "The 13th Chinese Arts Festival Opening in Beijing", and the CCTV issued "The 19th Star Awards Award will be held during the 13th China Art Festival", Hebei Great Wall Network Publishing "Thirteen Arts" Settlement ｜ "Star Award" finals in the finals of the group to gather all the awards for many works in Hebei Province ",@发 发 发:#文 艺#[Don't miss it! One -click receiving# 19th Star Award# News], which caused many news media to repost, repost, comment, and comment on netizens. Public opinion quickly entered the commanding heights.

Figure: Emotional analysis of public opinion

Analysis of emotional clustering of 9403 public opinion, positive information accounts for 99.3%, and the proportion of neutral information is 0.7%. The situation of public opinion is generally positive.

Picture: Public opinion spreading words cloud

Analysis of hot word dissemination of related public opinion communication, the star prize (10851 times), works (7762 times), finals (6698 times), mass (6308 times), 19th (4493 times) ranked among the top five.

(3) Public opinion communication platform

Figure: Statistics of public opinion information dissemination channels

Clients are the main channels for public opinion spread, with a total proportion of 48.7%. In addition to clients, websites, Weibo and WeChat are the most active areas of news media, accounting for 45.31%of the proportion of news websites.

Figure: Media -level communication distribution map

Central media is the main channel for public opinion spread, with 1659 information. In addition to central media, the top three are provincial media and prefecture -city media. The amount of information spreads 15784 and 648, respectively.

Figure: The distribution of media active authors

Cultural Tourism China is the first channel for public opinion spread, with 609 communication information. In addition, Hebei News Network, Hebei Radio and Television Station, Beijing Cultural Museum and Hebei Provincial Culture and Tourism Agency entered the top five, with the amount of information of 152, 138, 112, and 114. 2. Media report

The 19th Star Award Finals have attracted much attention. China Cultural Daily, China News Network and other central media, Beijing Daily, Hubei Daily, Shaanxi Daily and many other media and many other media have focused on the "Star Awards" and reported centralized reports.

(1) Central media follow the Star Award stage "closely fastening the pulse of the times" and "blooming mass literary charm"

First, the "carefully polished" and "praise of the era" of the stars awards, while highlighting the characteristics of different regional characteristics, it also promoted the spirit of struggle, showed the characteristics of the times, and triggered the strong resonance of the masses.

The Chinese Cultural Daily issued a article "Expressing the people for the times -the 19th Star Award Final Works Completely appeared", or based on the practice of production and life to reflect the party's policy of benefiting the people; Promote the main theme and transmit positive energy; or connect the ancient and modern times through exquisite concepts, depict contemporary beautiful life pictures ... The works of the finalists are from different regions of the country. Outstanding times. With the theme of major events such as a century -old journey, a comprehensive well -off, poverty alleviation, and anti -epidemic, many of the works of many finalists have resonated with the masses during the creation and tour stage. The creators come from the grassroots level, deepen life, take root in the people, capture beautiful and feel, and truly express their love of people's love for the party and the country, as well as the new way to achieve the second century -old goal.

Second, the star award works highlight the "culture for the people, the cultural benefits the people", shows the high degree of literary and artistic creation and aesthetic character, and shows the accumulation of the popularity of the national art.

The Chinese Cultural Daily issued the "13th China Art Festival ｜ The Star Award works show the popularity of the popularity of the national art". The article said that from the starry fire of the village night, the dance of urban and rural square dances, and the popular "out of the circle" of the rural cultural Internet celebrities on the short video platform. Promote the significant results of art popularity. In the era of mobile Internet, the people's artistic creation and cultural vitality online and offline were fully released, which has become a cultural phenomenon worthy of attention and research. The work of the Star Awards finalists shows the new achievements of the creation of mass literary and artistic creation and a new height of the popularity of the national art.

Third, the stars awarded dramas and music finals are distinctive and rich in themes. They sang new life and new journey, full of wisdom and cultural self -confidence in the masses

China News Network published the "19th Star Award Drama and Quyi Finals in Tianjin" stated that on the night of the final, 9 works from 9 provinces and cities participated in the first round of the Star Awards. The new changes in life in the new era and the new style of the people's spirit. The small drama "Promise" (Hebei Province) "Mountain Village to the Rich Treasure" (Shanxi Province) "Shunying Pig" (Yunnan Province) (Yunnan Province) vividly presents the fruitful results of rural revitalization through the stories full of nostalgia. Small "Over the end" (Heilongjiang Province) "I am doing" (Zhejiang Province) with a modern urban life as the background, and it is determined to see a small and big province. The small drama "Impolidation" (Anhui Province) tells the story of a affectionate friendship that happened with the folks in the process of returning to entrepreneurship. The drama sketch "On the Road" (Sichuan Province) reproduces the real experience of Sichuan aid workers, and portrayed the image of Tibetan workers who are thinking and courageous.

Fourth, the "Star Award on the Cloud" enhances the online and offline interactive participation experience, effectively expands the coverage and influence of the star award, and allows the masses to enjoy the literary feast

The Chinese Cultural Daily issued a article "Expressing the People for the Time -Expressing the People -the 19th Star Award Final Works Completion" stated that in order to further expand the channels for the masses and enrich the participation experience of the masses. Platforms such as the National Public Culture Cloud opened the "Cloud Star Award" topic to conduct public welfare display and promotion of the star awards, and live broadcast on the Star Award finals, awarding evenings, and Huimin performances. Integrated online services, at the same time, widely spread through new media platforms such as Douyin, Kuaishou, and Weibo, so that the masses will pay attention to the dynamics of the star award in real time, appreciate the star award works, so that the general public will enter the Chinese art festival and enjoy the masses literature and art Achievements. The National Committee of the CPPCC issued the "19th Star Award: The Emperor Culture of the Mass Culture" said that searching for "National Public Culture Cloud" and "Hebei Public Culture Cloud" and other platforms can enter the "Cloud Star Award" special exhibition, both music , Dance, Drama, Quyi, Mass Chorus, Plaza Dance Finals and Awards Gala live broadcasts. There are also stars awarded cultural performances for the people and excellent works. Everyone can participate in the entire process of evaluation through mobile phones to understand the dynamic information of the group award in real time.

(2) All local media reports the excellent works of the local star award finals

First, the Beijing media praised the theme of the shortlisted works, the category, the production, and the high quality, which reflects the highest level of the cultural creation in Beijing in recent years.

The Beijing Daily client issued a article "rank first in the country! 10 Beijing Star Awards in 10 Boutique in Beijing "stated that a total of 10 mass literary and artistic programs in Beijing broke into the finals, competing for dance, music, drama, music, chorus, and square dance. He ranks first in the country. The northern cavity of the music work "Water Stability" is used, and some Tongzhou dialects are used to show regional characteristics. The dance "Imagine the Second Kui" integrates modern dances such as national standards and jazz in the form of traditional props, and the image of the item dance shows the innovative passion of folk artists. The dance work "Two Rooms and One Room" conveys the softest and most moving emotions in every Chinese heart, cherish the current life, and tell the world that it is worth it. The Beijing News Music Weekly published "A Song of A Time" stating that how to inject the spirit of the times in the traditional style of music is a problem that the creator cannot avoid. I have to say that the creators of "Water Stability" have been well grasped in this regard. In the cultural image of Beijing, which is famous for its solemn and elegant, and elegant and elegant, Tongzhou shipwriters can only be regarded as a small and small pulse, but it linked a history that was almost forgotten by art in an artistic way. It is these small branches that constitute the rich connotation of Gyeonggi culture with the thick background color. Second, Tianjin Media highly evaluates the final works into the "Tianjin Elements", which shows Tianjin's tolerant city personality, deep music cultural heritage and rich mass cultural life.

Tianjin North Network reproduced the articles entitled "The Flowers of Literature and Art everywhere" in Tianjin Cultural and Tourism Bureau. The article stated that in the selection of the Star Awards, the national interior music "Jinjin Tao" selected by our city was sent by the group. The original cadre, nine actors mean "the lower shoots of the nine rivers", showing Tianjin's optimistic and inclusive city character; the group crosstalk "The Road to Poverty Alleviation" is based on the real poverty alleviation story, witty and humorous language and solid performance skills reflect Tianjin as " The profound heritage of the hometown of Quyi; the sketch "The Heart of the Epidemic" "is created by the creator's true insight on the front line of the epidemic, and the literary and artistic works that have lived in the masses can not be separated from the accumulation and tempering of the year ; Children's dance "Dawn" is the only children's program in the dance finals. The cultural museum and art institutions are shared and created together. It also explores a new way for the integration of art resources for children's aesthetic education and mass cultural activities. Tianjin reported the "This Star Award for the Times of the Time" as saying that the square dance "Said John Daowei" of Tianjin Group Art Museum participated in the online review. The show is particularly integrated into Tianjin elements in dance arrangement. The image dynamics of simulation comic dialogue not only shows the artistic charm of Tianjin's traditional culture, but also shows the unique style of modern square dance. The happy and beautiful life of Tianjin people.

Third, Hebei Media praise the shortlisted works with a strong vulgar style, showing the ups and downs of "Yan Zhao's children", making traditional culture bloom new and glorious in the new era, show new charm

Hebei Great Wall Network posted the "Thirteen Arts" Settlement ｜ The "Star Award" finals group British all the awards in Hebei Province, saying that the finals of the Star Awards, Hebei has 7 works and 2 teams in Hebei, involving music involving music, involving music Categories, dance, drama, and song art. Among them, performers performed by Hebei Provincial Mass Art Museum, Tangshan Mass Art Museum, Langfang Mass Art Museum, Tangshan Fengnan District Cultural Museum, "The Road in front of my house", and performed by Xingtai City Group Art Museum in Hebei Province The scenario singing "The Round" was shortlisted for the Music Gatefinals; the dance "Ding Porcelain" performed by Dingzhou Cultural Radio, Television and Tourism Bureau, Dingzhou Cultural Museum, and Dingzhou Second Middle School, and performed by the Mass Art Museum of Baoding City, Hebei Province The dance "People's Heroes Monument" is shortlisted for dance goal finals. China News Network Hebei Press "Hebei Dingzhou: Dance" Ding Porcelain "was shortlisted for the 19th National Star Award Finals" stated that Dingzhou has a long history and deep cultural heritage. Ding Kiln is one of the five famous kiln in the Song Dynasty. It has a high research value and collection status in both domestic and international. In order to fully reflect the characteristics of Ding porcelain white as jade, sound, and thin paper, let more people understand Ding porcelain culture. Dingzhou Cultural Radio, Television and Tourism Bureau, Municipal Cultural Museum, and Municipal Second Middle School organize it. Once the Tang dance "Ding Porcelain" performed, it was widely welcomed and praised by all sectors of society.

Fourth, media in Shanghai, Hubei, Yunnan and other local media also focused on the new situation and new style of local literary and artistic creation. Beauty of life

The Shanghai Xinmin Evening News issued the "" Star Award "Shanghai finalists in the finals of the finals of the finals, the number of works on the finals, said that the star award selected every three years is the highest award in the field of mass literature and art. This year's Shanghai results are impressive. First, eight works in music, dance, drama, and music are selected for the finals. There are also two teams in the square dance and chorus in Shanghai directly to the finals, which is the largest number of finalists. Hubei Daily issued the "Wonderful Online and Offline of Jingchu's Featured Charm of Hubei 8 Works of Hubei Star Award", saying that Hubei has a musical "Where's Mom", the square dance "Dancing", and the singing "Five Shrimp" Shrimp "Five Shrimp" "Noisy", watching "The Balcony Flowers on the Balcony", Hubei Xiaoqu "Return to the Crane", the story "Affairs", the men's group dance "National Wind and Mo Yun" and Xianning Xiangquan Choir, etc. entered the Star Award Finals, Since the reform of the Star Awards, the largest number of shortlisted in our province has been shortlisted. Yunnan.com posted "Express!" The 7th social art works in Yunnan were shortlisted for the 19th Star Award Finals ". Recently, the 19th" Star Award "announced the list of finalists," Recalling Qin'e Lou Shanguan "and" Calling Moon "selected by Yunnan Province. "Putting on a Spring", "Life Benefit", "On the Road, You, Me, him", "Shunying Raising Pig", "Horse Flowers", "Music Flowers", including music, dance, drama, chorus, square dance Five categories have refreshed the results of the "Star Award" finals in Yunnan Province. Shaanxi Daily issued the "9 works in Shaanxi to compete for the 19th Star Award" stated that this time, a total of 9 works in Shaanxi participated in the finals of all categories. It is reported that the number of works in Shaanxi Province's finalists is the largest number of finalists in Shaanxi's finalists since the 11th China Art Festival in 2016. Compared with the previous finalists of the finals of the Star Awards, all of the three works from Yulin City. The shortlisted works of this Star Award come from Xi'an, Yan'an, Yulin City and Hancheng. The region has expanded. The situation. Fifth, the list of star prizes awarded a lot of publicity discussions, and various media reported "works on the list" in many places

Hebei News Network issued the "Nineteenth Star Awards Winning List of Publication of Hebei Creation List" stated that today, the 19th Star Award won a list of publications. The group dance "People's Heroes Monument" performed by the Hebei Provincial Department of Cultural Traveler and performed by the Hebei Provincial Museum of Arts and Baoding Mass Art Museum was listed on the list. Zhejiang Daily issued the "19th Star Award List of Public Dance of Zhejiang Working Dances", saying that on the evening of September 8, the results of the 19th Star Award won the list of the results of the award. Sail "" Sail is selected into dance awards. Yunnan.com posted "The Selection of Yunnan Province to Send Works to Won the Nineteenth National Star Award in China" stated that on September 8, the Ministry of Culture and Tourism issued the "Public Announcement on the Nineteenth Star Award List". The nineteenth star awards, dance, drama, drama, music, square dance, mass chorus team, including six categories. Among them, the group dance "Spring of Spring" selected by the Yunnan Provincial Culture and Tourism Department has won dance awards, and it is one of the five major selected works of the country in this category.

3. Netizens' point of view

After statistical analysis of netizens' views on the topic of "Star Awards", it is found that the content and form of public opinion on the participating works are based on a positive attitude. It is worth noting that the masses pay more attention to the local and ethnic elements involved in the works. Mainly divided into the following categories:

First, the praise and recognition of the masses of the Star Awards account for 17.85%. Typical netizens commented as follows:

@一起-: together to enter the Chinese art festival and enjoy the achievements of the masses.

@: Let us appreciate Chinese literary style.

@Is too cold: enjoy the masses' literary achievements.

@: The folk is higher than the people.

@饼: Art from life.

@不: Very good, enjoy the achievements of the masses!

Second, the recognition of the performance and effect of the participating works and actors accounts for 21.73%. Typical netizens commented as follows:

@: Champion! Gold award! Belong you! It belongs to Yunnan!

@Qiuqiu LAL: Always support you, this is the pride of the country.

@: I like Teacher Li's masterpiece.

@: A great dance, the three elements of love, rhythm, and figure are perfectly interpreted, praise!

@: The arrangement is very good!

@糖: This battle is big but not chaotic, magnificent, and gorgeous.

@向 向 The great writer of ordinary people.

Third, the main enthusiasts of the participating works interact with netizens, accounting for 3.48%. Typical netizens commented as follows:

@: With the sisters, I finally showed another one on the national stage!

@: The appearance of the art square dance.

@NEW Jingzhou: Singing "Five Shrimp" appeared at the 19th Star Award Music Finals!

Fourth, the recognition of local and ethnic elements in the final works accounts for 34.94%. Typical netizens commented as follows:

@Oh: It's so beautiful! My hometown dialect is really kind. I have been out for a long time, and I feel that my hometown has gone.

@Aoa: The nation is the world, the music is too shocking, praise! The beautiful dance praises her hometown Yunnan, praises the beautiful Honghe, and praises her hometown of Shiping, and I must win the championship!

Leek: There are so many people, the jump is so uniform, the formation of the formation is a lot beautiful, it is really not easy, praise you. Hope to win the award and win glory for our Yi people. @: Jumping out of the elegant, soft, delicate dancing posture.

@: "The Voice of the River" is not only a show, but also lets people understand the unique Yellow River culture of the hot soil of Shanghe, Shandong. Everyone brought a wonderful square dance work.

@: The local characteristics have expanded, Shanghe fellow!

Fifth, after the publication list was announced, the main creators and members of the winning works released good news, accounting for 4.69%. Typical netizens commented as follows:

@: Congratulations on the participating works "Watching Satuma" in Bijie City Star Awards, and are fortunate to participate in singing!

@: Won again to win the "Star Award" again, which is gratifying. grateful!

@小: The "Star Award" dancers of the 19th National Star Award "Playing a Spring" We put on a spring again. I want to cry, congratulations, congratulate us! Three spring and autumn, three rainwater, and three years of doctors will be endless "spring".

@: On September 8th, the Ministry of Culture and Tourism was announced by the Nineteenth National Star Awards. We were on the list! This is the return that brothers and sisters have worked hard during this time! Not to mention sweating and crying, so I said that I had a few overnight and colorful and colorful values, Yeeye!

Sixth, after the publication list was announced, netizens expressed their proportion to the winning works and main creators of 17.31%. Typical netizens commented as follows:

@之 · He: It's not easy to come!

@小, the teacher's work is awesome, praise!

@瘦: Beautifully dry!

@Meimei: Congratulations to Congratulations!

@: There is a gain for giving, congratulations.

Fourth, public opinion review

The Star Award is the only national government award in the field of literature and art in my country. It was established in 1991. Every three years, it is an important part of the Chinese Art Festival, just like the Wenhua Award. The reward targets of the Star Awards are non -professional grassroots. The performance form does not have a threshold, suitable for grass -roots performances. The work creation is unlimited theme, with a strong "era", "fireworks" and "human affection". This year's star award was jointly organized by Beijing -Tianjin -Hebei, and the finals were held from August to September. During the period, public opinion was attracted widespread attention and heated discussion.

Judging from the media reports, the Star Awards have attracted much attention. Many local media such as Daily, Hubei Daily, and Shaanxi Daily have conducted centralized reports. Among them, the authoritative media in cultural and tourism fields such as China Culture News and Cultural Tourism China Clients, through the form of graphic, text, video, H5, poster, etc., to publicize and display the star prize finals, excellent works, latest information and other exciting such as star award finals, excellent works, latest information and other information. The content effectively expands the coverage and influence of this "Star Award".

Judging from the public opinion attitude of netizens, related positive remarks such as "enjoying the masses' literary achievements" and "art from the people are higher than the people" have continued to surge on the field of public opinion. Vitality, vigorous and brilliant. Many netizens pointed out that the current star prize is extremely artistic, ornamental and ideological. The final works are widely selected, the presentation methods are diverse, and the emotions are sincere. They both look back at history and express their patriotism. The little people and great feelings have a more sense of times and fireworks compared to the previous session.

The highlights of this star award, the participating works have been polished layer by layer, and the characters are creating vivid and powerful. They are generally close to life and close to the masses. They not only focus on rural revitalization and green development, but also show the spirit of resistance and the spirit of the party to build the party. Not only reflect the style of the times, but also the folk customs and cultural characteristics of various places. The "Star Award" that brings together the national arts and elites fully demonstrate the prosperity of the people's literary and artistic creation, and the flowers of the people in the new era and the masses in the new era.

Singing for the times and expressing the people. The 19th Star Awards Gala will be held at the National Theater on September 14th. At that time, the results of the awards will be announced. Let us look forward to this literary event together! (Research Institute of China Cultural Media Group)

Responsible editor: Guo Yan, Tang Zhicheng Zhao Ting

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