Does the situation of silence ushered in the second spring?

In the second quarter of 2022, Oriental Satellite TV brought scenario comedy to the stage, a large -scale "incubation" comedy variety show "Broadcast! "Situation Comedy" ended perfectly after the twelfth phase of wonderful competition. The program is the core of the diversified IP incubation. The eight major crews are invited to compete. The chief consultant group, the marketing advisory group, and the content consultant group conducted on -site evaluation. Sexuality and ductility gives professional evaluation from the perspective of investor. Among them, the first to hatch was Yang Chaochao Ren sponsors, Fan Ming, Ni Hongjie and others participated in the performance of the "Sisters in the Family" crew. This pair of father and daughter stall shows that the programs are not gimmick with production and marketing, and the scenic comedy returns to the public's sight.

"Broadcast! Situation Comedy "program group

Domestic scenarios originated from the "I Love My Home" directed by Yingda in 1993; "Wulin Wai Zhuan" directed by Shang Jing in 2005 pushed the scenario comedy to the peak; the "Love Apartment" series was loved by the younger generation. Since then payment. With the development of the times, the audience's ornamental habits were reshaped, the loss of excellent scripts, fewer and fewer popular dramas, and scene comedy began to enter the "silent period".

In each era, there are self -recall scenic comedies. Where is the way out and the future of domestic scenic comedies? Invited to attend "Broadcast! The CEO of Yaoxuan Film in the Market Consultant Group of the Scenic Comedy and director Wu Manyu responded to the scenario comedy from a new perspective: "Situation comedy is a blue ocean that needs to be developed. The new era is difficult and twisted. The scenic comedy that reflects life in the new era requires a chance to return to the public attention. Combined with consumption and consumer scenarios, the appreciation of comedy IP and obtaining higher ductility will usher in the opportunity to revival for scenario comedy. "

"Broadcast! Situation Comedy "Market Consulting Group Yao Yan Films CEO and Director Wu Manyu

At the same time of challenges of scenarios, it is also accompanied by new opportunities. As Teacher Yingda said, "I don't know how fast the winter ', I hope this time is the spring of scenarios. Because I hope they will be inherited with good things. At this time, the return of scenarios must be the general trend. "Not only Yingda, many people hope that this new era can appear better comedy works, and at the same time, I also look forward to the situation comedy returning to return to return to return to return peak.

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