This year's "biggest surprise", what enlightenment of the box office of the rural literary film "Hidden Dust and Smoke"

According to the professional version of the lighthouse, on September 7, the box office of the literary film "Hidden Dust Smoke" directed by Li Ruizhen, Wu Renlin, and Haiqing, officially exceeded 100 million yuan on the 62nd day. The box office on the day of the premiere on July 8th was only 349,300 yuan, and the proportion of vurates accounted for only 2.3%. However, after the release, the reputation of the film continued to ferment and became the "biggest surprise" of this year's film market.

"Hidden Dust and Smoke" tells the story of two lone individuals abandoned by their respective families in the northwest countryside. During the day after day, they used the local dialects of Zhangye in Gansu to convey two "accompaniment" hard but full of hardship but full Hope life.

The film truly shows a poetic rural life from an equal perspective. It also realizes the beauty and pain that has been ignored in rural life, and extracts the audience in a unique way of movie.

The reporter saw that after the release of "Hidden Dust and Smoke", the schedule rate has been low, and the box office is not ideal. I did not expect that after the online network platform was broadcast, the score went up all the way. The turning over, driving the box office of the courtyard to continue to rise. Now it can exceed the good results of 100 million, which can be said to be a movie that depends on word of mouth fermentation.

The reporter noticed that on August 26, the 50th day of "Hidden Dust and Smoke", after a single -day box office reached 1.048 million yuan, officially opened the road to a one -day box office for a million yuan. The single -day box office not only reached 6.7541 million yuan, but also appeared on Weibo Search with the "Hidden Dust Smoke" to the single -day box office championship; on September 3, the film's single -day box office was 14.378 million yuan, and the vurates accounted for accounts. Bi also rose to 15.1%, Douban rating rose from 7.8 points to 8.5 points at the time of opening, and was called the best domestic movie by the audience in 2022.

"At first I felt that it might be a day trip. There were two or three million box office. I did not expect the audience to pass the word and call the theater manager for the row. The final results exceeded the expectations of the creative team." "Director Li Ruizhen himself said that this was completely an accident.

This "art film box office exceeds 100 million" and "reputation and box office victory". It is indeed full of "unexpected".

"Back to death" is the description of the box office trend of "Hidden Dust Smoke". No one can imagine that "Hidden Dust and Smoke" will counterattack or more from less than 3%of the pickers to 18%or more.

It is reported that many theaters received a lot of viewers in the later period of the summer stages that they wanted to watch "Hidden Dust Smoke", coupled with the Internet and Weibo topics, everyone was discussing "Hidden Dust Smoke", so theaters added one after another. The schedule and support of this movie is bigger.

Netizens' most resonated comments on "Hidden Dust Smoke" is, "The whole film does not say a bitter word, but it has suffered from the sky; , I haven't seen such a "fresh and refined" literary film on the theater line for a long time. "Who said that watching literary films can only fall asleep? After watching it, I really sat in the theater and cried. One was to sympathize with them In the encounter in the film, the second is that I can feel the great wisdom of farmers from the words of Ma Laosi. Is it soil? 'I really don’t want this kind of movie to disappear in the market. The audience and performers include the audience who appreciate it with confusion and difficulties in life. Watching such movies really gives me a lot of feelings. ","

Good films are really likely to be "seen." Bading the literary films of these years, in 2016, director Wu Tianding's "Bird Chain Phoenix" was released. Fang Li kneeling begging for the phenomenon, becoming a phenomenal industry incident that year, and a niche that was originally destined to "weekend tour". The movie harvested 86.92 million yuan at the box office; in 2017, a documentary entitled "Twenty -two" in the summer season, because of heavy subject matter and extensive national emotional resonance, many young people buying tickets to ask strangers to watch movies by themselves to watch movies. I hope to use practical actions to practice history should not be forgotten; in 2017, Zhang Yang's "Gang Rinpoche" also created the memory of domestic literary films ...

Director Li Ruiyi also mentioned in an interview in the near future that the successful circle of "Hidden Dust and Smoke". "It may also make the theater think about it. Movies. We often say that any movie has its audience, and the theaters need to give them some opportunities appropriately. Maybe there will be a good result. "

Yangtze Evening News/Zi Niu Journalist Kong Xiaoping

Edit: Qin Xiaoyi

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