"Hidden into the Dust Smoke" box office breaks up for 100 million long -distance running 50 days later?Director Li Ruizheng's unexpected "back to heaven"

According to the professional version of the lighthouse, on September 7, the box office of the literary film "Hidden Dust Smoke" starring Li Ruizheng and starring Wu Renlin and Haiqing officially exceeded 100 million yuan. At the beginning of the release, the box office conservative forecast was only over 1 million yuan, but "Hidden Dust Smoke" did not have "hidden dust smoke" after all. It started a counterattack at the time of the release. For the cinema line of the literary film "applauding", "Hidden Dust Smoke" is almost a phenomenal work. What is the reason for the success? On September 7, at the invitation of the Oscar line, the film director Li Ruiyi appeared in Zhengzhou to chat with the audience's front scene behind the scenes.

How hot is "Hidden Dust and Smoke"?

According to the data, the box office on the day of the premiere on July 8 was only 349,300 yuan, and the proportion of picons accounted for only 2.3%. However, after the release, the reputation of the film continued to ferment. On August 26, the 50th day of "Hidden Dust and Smoke", after a single -day box office reached 10.408 million yuan, officially opened the road of a one -day box office over a million yuan counterattack. It reached 6.7541 million yuan, and even reached the hot search on Weibo with the "Hidden Dust Smoke" counterattack to the single -day box office championship. On September 3rd, the film's single -day box office was 14.378 million yuan, and the proportion of the drainage also rose to 15.1%. The Douban score rose from 7.8 points to 8.5 points. The audience was called the best domestic movie in 2022.

This "art film box office exceeded 100 million" and "word of mouth and box office victory" was full of "unexpected". In fact, even if the director Li Ruizhen, when "Hidden Dust and Smoke" just began to have signs of counterattack in mid -August, in an interview with the media, she just made a light response. "Everything is unexpected, which exceeded us Expectation, thank the audience for their support and attention to us. "

Except for Haiqing, they are all non -professional people, but they are really touching

At the event, many students and actors of film majors asked Li Ruizhen. He patiently shared the journey of his own shooting with everyone. In the true emotion of "Hidden Dust Smoke", he said: "Everyone has different understanding of the true understanding, and the way of expressing the truth is different. The creation itself is a subjective choice. It is to use these subjective choices to create a sense of realism. But everything is naturally revealed. This is what I feel, so I adopted a poetic processing method. "

"Hidden Dust Smoke" is Li Ruiyi once again aimed at the local narrative film of his hometown. Previously, "Old Donkey Head" and "Tell them, I took the white cranes to go", "Home in the Plaza of Plants", all applauded The call, so that this "Hidden Dust Smoke" was super counterattack, he said "unexpectedly."

It is worth mentioning that the main role in the film is only the heroine Hai Qing is a professional actor, and most of the others are amateur, including Wu Renlin, who plays the actor Ma You Tie. In order to accurately present Cao Guiying's state of Cao Guiying, Haiqing insists on going deep into rural experience and living with farmers. During this time, he also learns to give birth, build walls, cultivate, and cultivate the way of speaking and local dialects in the northwestern rural women. Perfectly integrate into the plot.

After more than 50 days of long -distance running more than 50 days later, the box office of a literary film is over 100 million mysteries under the epidemic?

For many filmmakers, they can't imagine that "Hidden Dust Smoke" from less than 3%will counterattack to 18%or more. At the beginning, it was listed as "the first morning" or "late night", but after August 26, the box office broke one million in one day, and then he sang all the way.

According to Wang Qiannan, the marketing manager of Danis Store on Oscar Studios, more than 300,000 box office at the time of its release represents part of the audience of realist themes, but it is also the most powerful and loyal group. It is precisely because of their mouthful and network fermentation that more people pay attention to this type of film, which leads to the second half. After more than 50 days, the box office repeatedly broke 5 million in a single day. Such achievements also show that the audience will still pay for excellent domestic films. Before the event yesterday, Wang Qiannan and Li Ruiyi had a brief communication. "He is humble, sincere, kind, and realistic. Communicating with him is like talking to his old friends. The commonality on my body. So I can understand why such people can shoot a work that is accepted and liked by the public. "

Wang Qiannan told reporters that in recent years, there have been many excellent screenwriters and directors looking for materials from different angles, and have concentrated on making a batch of intentional and exaggerated literary films. "Many films are temporarily determined from fixed -gear to release, which will cause the audience to know very little about some high -quality films. It is even more needed to attract audiences into the movie studio through strong quality and quality."

The main reason for the person in charge of the cinema is the main reason for the person in charge of the cinema line. The Douban score of the film rose from 7.8 points to 8.5 points at the time of opening, and was called the best domestic movie by the audience in 2022; and it caused heated discussions on the Internet. The publicity of the film is no longer limited to film critics and scholars, but more ordinary citizens who have real feelings about movies, so that the theaters who did not let go of this movie because the audience wanted to watch the show and show.

Why reject commercial films, adhere to the rural areas, and make ordinary people's life and emotions? Li Ruizhen's answer is that he never thinks that he has the ability to sell money. In terms of subject matter, he pays more attention to self -expression. He even does not think he is a professional director, and there are limitations in any type, so only only in any type, so only only in any type, so only only it is limited, so only only in any type, so only only in any type. Do what you like, focus on what you are good at and want to do.

After all, "Hidden Dust and Smoke" is not "hidden into the dust and smoke". All those who work hard on this land will not "hidden into the dust."

Source: Dahe.com reporter Mo Shaohua

Responsible editor: Du Ruonsen review: Zhang Lei

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