Full "screen" strength, the whole "screen" is beautiful!Zhejiang Satellite TV holds a 2022 autumn blockbuster communication meeting

On September 6, Zhejiang Satellite TV's "Full Screen Beautiful" Autumn 2022 Autumn A blockbuster communication meeting was held in Hangzhou. At this communication meeting, Zhejiang Satellite TV released the "Running Bar Special Season", "The Voice of God 4", "Flash Band 2", "Ace 8", "Hidden Master", "Infinite Class", "Our The more than twenty programs including the Inn, as well as more than ten high -quality dramas such as the "County Party Committee", "Grand Exam", "Flowers" and "The Correct Method of Life". "". At the same time, Zhejiang Satellite TV has also officially signed strategic cooperation with Bilibili. The two parties will continue to explore the in -depth cooperation of Taiwan.com's joint ecologicalization in terms of content resources, promotion, industrial development, data support and advertising marketing.

The communication meeting opened, and Lin Yong, director of Zhejiang Satellite TV, said that Zhejiang Satellite TV's pursuit of goodness will never stop. "Making Chinese people's spiritual life better" is our always mission. "As a vision. Subsequently, Ding Mai, director and general manager of the CSM media research, took the title of "Integration, Strong Resonance, New 'Vision' Realm". Starting from the data of the three dimensions of large screens, small screens, and integrated dissemination. Half -year "full -screen communication power".

Ding Mai, director and general manager of CSM Media Research

"Full screen" connect you and me

Hono the full -screen spread with excellent content

Two years ago, Zhejiang Satellite TV first proposed "see the media" to plant the seeds of "unbounded communication", breaking the isolation between the screen and the screen, and used the "full screen" as a large channel for output. After two years, Zhejiang Satellite TV has always been at the forefront of the industry with its excellent content. It can truly realize the "full screen" in content and dissemination. Whether it is large screens, small screens, horizontal screens, and vertical screens, it can become every. One person connects a beautiful entrance.

Zhejiang Satellite TV's full -screen communication power is first reflected in the attack on the large -screen TV side, and the head advantage is attracted. According to the authoritative data from the CSM medium, Zhejiang Satellite TV CSM three -network golden time ratings, weekend ratings, and active ratings in the first half of this year are ranked first in the top two. 5. TOP30 exclusive 15 seats; the average ratings of CSM64 cities in the Chinese Blue Theater won 1.116%of the first theater of the provincial satellite TV.

Breakthrough on the small screen mobile end, Zhejiang Satellite TV's popularity was exclusive. The 26.2 billion minutes of small screen ratings (excluding TV series) sat in the top three of the provincial satellite TV and won the top three of the small screen variety shows. Among them, "Running Bar" 10 "Ace to Ace 7" small screen audience scale reached 130 million.

In the first half of 2022, Zhejiang Satellite TV won the first result of the provincial satellite TV drama comprehensive communication index, and ranked first in the provincial Taiwanese drama comprehensive video communication index. The entire network gathered over 180 million fans, and won 43,000 (including music platforms) in the hot search. On the two short video platforms of Douyin and Kuaishou, the provincial satellite TV official account fans were the first.

Refresh the "Content" ceiling

Explore multi -dimensional communication with excellence

Full -screen communication power must continue to refresh the height of the "content" ceiling of the industry. At present, Zhejiang Satellite TV has developed three mature content product lines that have matured all -screen communication, namely variety shows, theater, and super late.

In addition to these three major product lines, in order to meet the faster development and more full layout of small screens and vertical screens, more product lines with exclusive customization services serve as small screens and vertical screens are also desperate. It is understood that the "Z Plan" of the network variety show has now sorted out more than 100 network variety schemes, and then divided eight tracks according to the preferences of the young people of Gen Z. 15 of them have entered the shooting stage of the sample shooting stage. I believe I will meet you soon.

Variety shows require continuous and inertia full -screen communication. At the communication meeting, the variety show was divided into three core promotion sections of the three major core promotion sectors of "strength dominance", "creating art full screen", "full screen plus".

The "Power Domination" is recommended for the variety show, including "Running Bar Special Season", "Sound of God 4", "Flash Band 2" and "Ace of Ace 8";

"Chuangyi Full Screen" introduces original innovation, including the film -level variety blockbuster "Hidden Master", the Hong Kong plot of the reality show "Infinite Beyond Class". The reality show "Our Inn";

The "full screen plus" promotion is the high -quality comprehensive N generation, including the first "Youth Travel Travels · Reasoning Season" that integrates outdoor travel and game reasoning, "Wanli Walking Riding 3" in the World Heritage Variety Cultural Culture, the industry is leading "Life of Dream Chaser" of the Panorama Book of Characters, "One Table Night Dinner 3" of Chinese people's taste totem, "Zhou You Ji 2", which is a wonderful encounter with magic upgrade, "Super Buried Food Notes on Youth Food Stores" 2".

The TV series is continuous and high -frequency, and the theater pursues the continuous full -screen communication power. Therefore, in the "selection", the Chinese blue drama focuses on the selection of "quality dramas" to ensure that the works can continue to ferment. In the preparation of the broadcasts released at this communication meeting, the key TV series "County Party Committee" (Hu Ge, Wu Yue, Zhang Xincheng), "Gengxi, Hu Xianyu, Wang Qianyuan, Chen Baoguo, Guo Jingfei), the key TV series of the State Administration of Radio, Film and Television The key project of the People's Procuratorate "Public Prosecution Elite" (Dili Reba, Da Dawei), classic IP word -of -mouth masterpiece "Dajiang Dahe 3" (Wang Kai, Yang Shuo, Dong Zijian), and "Flowers", "The Heart of the Chizi", "Plum Blossoms" The drama reserves such as Red Peach "" Today "and" Open the Right of Life ". Super late is committed to "a brand, penetrating throughout the year", which is an event -type and explosive full -screen communication power. "2023 Comedy Spring Festival Gala" and "Good Time Daily Party" are connected to traditional life, and "New Year's Eve Party" and "818 Carnival Night" are connected to modern life.

Platform strategy upgrade

Promote high -quality development with excellent communication

Not long ago, Zhejiang Radio and Television Group established a new Internet platform strategy. A new platform for media integration and communication created by Zhejiang Satellite TV is about to be attempted. Zhejiang Satellite TV creates a "most beautiful vision media", which is about to enter the 2.0 upgraded version, that is, under the premise of strengthening the penetration of the large -screen content, based on the advantages of the entire network, it will create a new media integration platform. Power, platform force, and content power integration and empowerment, building a new communication ecology, this will be a new model and new species that integrates and spreads.

It is a comprehensive new attempt to further upgrade from Internet communication strategy to the Internet platform strategy. Through the deep coupling between the full -screen communication, the leading force of the platform and the innovation of content, Zhejiang Satellite TV uses the "first -class" internal driving force to plan the new chapter of the "response bureau", and forge ahead with hard work, open up and innovate, and build marketing marketing. The new ecology, creating a new situation and winning a new situation, settling to the future, and drawing a blueprint.

- END -