"Panda" expands the circle of friends, "Prince" comes to China to blend culture | There are new articles in domestic animation

In recent years, domestic animation has conducted diversified international cooperation in terms of creation, marketing, and distribution, and the pace of "going global" has increased.

Author: Xiao Yan

In recent years, more and more domestic animation has landed on overseas screens and streaming platforms. The exhibition of overseas animation festivals shows domestic animation figures, and a series of Chinese and foreign co -production results have emerged. The pace of domestic animation "going global" has accelerated.

A few days ago, the State Administration of Radio and Television announced the results of the 2021 outstanding domestic TV cartoons and creative talents support project review results. Among them, three works of "Panda and Luta", "Prince of Ceylon", and "Season 6 of the Sea Underwater" were evaluated by excellent international communication works.

"Sixth Season of the Underwater Season" has released more than 120 countries and regions around the world, and a total of 1 billion views of global viewing of the world after broadcasting; "Prince Ceylon" was broadcast in mainstream media in Indonesia, Russia and Africa; "Panda and Luta" also landed in the mainstream European media not long ago and began to be broadcast on the Portuguese Broadcasting Television Station.

Not only these three works, in recent years, some domestic animations have handed over international transcripts.

"Invincible Deer Team" has won the first full channel of the average ratings of the Philippines and Australian children's audience; "Growth of Tiantian" was broadcast on new media platforms in 233 countries and regions, and became the only one to enter the Obine International Music and Film Festival. Asian projects; "Animal Detective Team" ranks first in the NETFLIX platform children's popular list in many countries such as the United States, Britain, France, etc.; After the output, the derivative toy "unpacking video" has a cumulative number of clicks on the Youtube Korean website of more than 17 million; "Yugong Yishan", "Dayu Water", "No. 23 Niu Nai Tang", "Eight Immortals", "Dream Wa", "Super Bear cloth fans" and other domestic animation The film has achieved good response overseas.

South Korean media report "Pioneer of Hundreds of Schools and Pakistan" (Source: China United Booth)

Sort out the international communication performance and creative characteristics of these works, or can provide a reference for the domestic animation "going to the sea".

These works are more deeply excavated in Chinese traditional culture, and the modernization and international expression of traditional culture in ancient and present views.

For example, "Prince Ceylon" focuses on the "Maritime Silk Road", and cleverly integrates many traditional Chinese culture in the process of "Church Adventure" -when it encounters bad weather, the mast is broken, the protagonist combines the tenon -and -mortise skills Fix the vessels; in the Baicao Kingdom, the protagonist team taught the technique of nourishing silkworm woven fabrics to the locals; in order to help the rainforest's indigenous avoidance of the ball, the protagonist team output the principles of lightning rods, as well as cloud ladders, hot pots, machine techniques, wooden cow horses Wait, they are all invisible into narrative.

(Source: Capital Radio and TV)

In the series of "Mengwa" series of cartoons, the traditional handicraft of the Tianjin clayman Zhang of the Chinese non -heritage culture of China; "Naive and Kung Fu Socks" tells the story of Kung Fu who is innocently encountered by ordinary girls. The setting combined with kung fu culture is set, and it presents the landform characteristics of the mountain city Chongqing and the cable car ropeway as the prototype. It has both national style and modern sense.

"Naive and Kung Fu Socks" English theme song promotional videos (Source: China United Put)

In the selection of stories, "Yugong Yishan", "Dayu Governance", "Eight Immortals Crossing the Sea", "Hundred Birds Chao Phoenix" are based on traditional Chinese stories; in the design, "Panda and Luta" uses national treasure pandas as prototypes and "Dream Wa". It is the image of the little clayman, and the dragon baby inspired by "Dragon" as the design inspiration in "Prince Ceylon" ... These stories and images are loved by overseas audiences, indicating that domestic animation has a natural source of creativity, classical literature, folk legends The oriental charm passed by China shows the attraction of crossing the national borders.

"Panda and Luta" (Source: China United Put)

"Mengwa" (Source: China United Shop)

"Prince Ceylon East" Longwa design drawing (Source: Carton Shao Children)

Looking at the Chinese story in multi -latitude, some works use the perspective of "others".

In "Panda and Luta", the Portugal and "storytelling" with Panda and Portugal's popular auspicious animal rooster as the prototype of Luta. In China, friendship continues to deepen; "Prince Ceylon" began from the perspective of the Prince of Ceylon, who yearns for the East, and thus expands some typical people, things, and things in the exchange of ancient China in the Western Regions.

"Panda and Luta" (Source: China United Put)

The protagonists of "Kaka Winter Olympics" and "My Aerospace Dream" are all African children. Through their observations, they write the "ice and snow story" and the development of the space industry on the side.

"Kaka Winter Olympics" (Source: Sida Times)

Or ancient or today, friendly exchanges and dialogue between China and foreign countries are projected into the film. At the same time, these works are based on calling for family affection, friendship, encouraging struggle, and unity. These emotional commonality makes the works in the eyes of overseas audiences, both "oriental mysterious colors" and resonance.

Not only is the content going to sea, but domestic animation is also manifested in cooperation including creation, marketing, and distribution.

The synthetic system of China and foreign countries is a common phenomenon. "Panda and Luta" were jointly created by CCTV Animation Group and Portuguese Index Coordinates Co., Ltd., "Invincible Deer Team" was launched by iQiyi and Nick Channel under the United States, "Animal Detective Team" from Tencent Video and Co -produced by British Yinmen Media ...

"Sixth Season 6" is based on overseas classic animation IP. After the fifth season attempts to co -produce China and foreign countries, the sixth season is completely invested and produced by Hangzhou Baby King Animation Technology Co., Ltd. "Panda and Luta" is another practice of CCTV anime "Panda+" international brand plan. In this plan, there are "Panda and Mouse" co -produced by China and Czech Republic, and "Panda and Happy Ball in China and Russia. "Panda and Strange Birds" co -produced by China and New Zealand, "Panda and Little Jumping Antelope" co -produced by China and South Africa, "Panda" has gone abroad and continuously expands the "circle of friends".

Under a series of achievements, domestic animation is constantly accumulating experience and exploring the development of a global perspective.

At the first Beijing Animation Week recently, an international cooperation forum with "telling Chinese stories in world language" was held. At the forum, many creators put forward many beneficial views in combination with their own experience, such as the cultural elements and symbols of China's current Chinese -Winter Olympics, high -speed rail, Capital Airport, etc.; It can absorb the excellent nutrients of countries and national culture along the “Belt and Road” into animation creation.

It can be seen that domestic animation still has more potential to dig, and it is expected.

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