Why does "Hidden Dust and Smoke" become a dark horse

On September 5th, one month after the release, the box office of the movie "Hidden Dust and Smoke" exceeded 90 million, winning many daily box office champions -this result was unexpected. In the first week of the film, the box office was only 1.566 million yuan. At that time, everyone including the film side, the publisher, and the theater manager thought that "Hidden Dust Smoke" would be like many literary films. In the history of film, there have been more than 100 million art films at the box office, but the counterattack of "Hidden Dust Smoke" has gone out of an unprecedented curve. So why does "Hidden Dust Smoke" become the biggest dark horse in the summer?

"Hidden Dust and Smoke" does not "hidden into the dust smoke"

The reason for the counterattack of "Hidden Dust and Smoke" first stems from the content reproduction of the content of this film and the exquisite expression at the production level. The film focuses on the lives of people on the northwestern rural areas, and tells the story of rural women Guiying and mighty households who have iron and iron to relax and warm each other. The film has been shortlisted for the main competition unit of the Berlin International Film Festival this year. It is the only Chinese movie that was shortlisted for the 72nd Berlin International Film Festival this year.

"Very real, very grounded." It is the general evaluation given by the audience after watching the movie. Except for the actor of the heroine in the film, the other roles are farmers who are rooted in the country. Wu Renlin is Li Ruizhen's uncle. The whole process makes you not feel a trace of performance, more like a discouraged documentary.

At the same time, the lens language makes the movie appear like a artwork. Many people find out that after watching the movie, many people in "Hidden Dust and Smoke" are very similar to Miller and Van Gogh's famous paintings. Although I don't know if this is a tribute or a coincidence, these undoubtedly do not reflect the intention of the film during the filming.

▲ Stills of "Hidden Dust Smoke".

The film touched many audiences' hearts, and some commented that it kept reminding you that there were such people in the same land. They lived and breathed the same air as you. It should not be hidden in the dust.

Online heat help push mouth fermentation

"Hidden Dust and Smoke" was released across the country as early as July 8th, and the Douban score was as high as 8 points, but it did not set off at that time. On August 9, "Hidden Dust Smoke" launched the video platform.

Usually, a video login video platform basically announced that its courtyard line comes to an end. But "Hidden Dust Smoke" has become an exception. On August 21, "How big is the stamina in the dusty and smoke" suddenly appeared on the Douyin hot list. Many short video creators used the material of the Internet to make a two -creation. The box office of the courtyard. After watching the video on the video website, many netizens have spontaneously supported the video offline.

Starting from August 22, "Hidden Dust Smoke" has begun to rise steadily. On August 26, in the environment of the new films of the heavy pound of the week, "Hidden Dust Smoke" won 1.04 million box office with a 0.8%row rate. On September 2nd, "Hidden Dust Smoke" surpassed the "Lone Moon" and "New God List: Yang Yan" with a single day of 8.8855 million box office, which became the box office champion on the day. On September 3, the box office of "Hidden Dust Smoke" exceeded 10 million in a single day.

This result was surprised by the propaganda of the film, and the publicity of the publicity that had come to an end was started again -yesterday's late night reporters learned that the director's interview was about to be ranked after the Mid -Autumn Festival. At present, the film's key has been postponed until September 30.

Shenzhen Evening News reporter Ma Juntong

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