"Shining!Chinese Civilization "Innovation and Communication Symposium was held

On September 1, a large -scale cultural exploration documentary program "Shine!" Sponsored by the Institute of Journalism and Communication of the Chinese Academy of Social Sciences! The "Innovation and Communication Symposium of Chinese Civilization" was held at the Chinese Academy of Social Sciences. China Television Artists Association, the National Radio and Television Administration of Network Audiovisual Program Management, the Development Research Center of the State Administration of Radio, Film and Television, the Policies and Regulations Department Experts and scholars of the Institute of Ancient History, the Institute of Journalism and Communication, Fang Youku, Henan Satellite TV, and the main creators of the show attended the meeting.

"Shining! "Chinese Civilization" is a cultural exploration documentary program under the guidance of the State Administration of Radio, Film and Television and the Beijing Radio and Television Bureau. Youku and Henan Satellite TV jointly broadcast their solidarity. It was officially broadcast on September 2. The show was trapped with historical puzzles, and went deep into Sanxingdui, Tang Changan City, Emperor Qin Shi, Dunhuang, Nanhai I, Yinxu, and Yinxu. The first -hand real experience and research results of senior literary and bloggers are supported by the first -hand history. With the innovative expression of the mystery, lead the audience to approach these civilizations that make us proud.

Hu Zhengrong, director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, thanked the leaders and guests of the meeting, looking forward to "Shine!" "Chinese Civilization" can produce more ideas and achievements between the colleges and platforms between colleges and universities, and the next step promotes more cooperation and integration.

Fang Yong, secretary of the Party Committee of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, introduced the research results of the Chinese Academy of Social Sciences in the research results of the Chinese Academy of Social Sciences, the combination of the central policy consultation, theoretical and practical combination of the theory and practice.

Hu Zhanfan, Vice Chairman of the Chinese Federation of Literary affairs and chairman of the China Television Artists Association, jointly created by Youku and Henan Radio and Television Station "Shine! "Chinese Civilization" has given high evaluation, and from the four aspects of the same similarities and differences between the form of radio and television cultural programs and the form of new media cultural programs, network communication methods, the development of cultural relic programs, and the creative space of continuous extension programs Inheritance and development of traditional culture and future creation and communication put forward constructive opinions.

Feng Shengyong, director of the Department of Internet and Audiovisual Program Management of the State Administration of Radio and Television, believes "Shining!" "Chinese Civilization" stands high, and truly implements the instructions of "more cultural relics and cultural heritage"; the topic selection is accurate, focusing on the six world -famous cultural relics and ruins that carries the splendid civilization of Chinese civilization; The narrative promotes the modular and upgraded of narrative logic; widely spreads, and uses the integration of interactiveness and social interaction of the Internet.

Zhu Yannan appreciated the producer and the main creator of the Development Research Center of the State Administration of Radio and Television. Relations, the mapping relationship between the regional civilization and the overall Chinese civilization, the mapping relationship between the ancient civilization and the contemporary civilization, and the relationship between the history of the development of civilization and the history of natural evolution. , History of Cultural, Civilization), San Chao (questioning, pursuit, and retrospective), progress, follow -up, seduce, and enlighten people's minds.

Lu Qiong, a first -level inspector of the State Administration of Cultural Relics and Regulations, said through a video connection that from the two episodes of the show's Sanxingdui, the theme of the program is novel and well planned. Interpretation is more objective. The show screen is deeply immersed. Through the form of storytelling, problems and doubts have been raised. In the future, social forces should be encouraged to participate in the spread of cultural heritage, and continuously enhance the influence and appeal of Chinese civilization and Chinese culture.

Yuan Xinwen, director of the Ministry of Arts and Arts of the People's Daily, said that she said from "Shine!" "Chinese Civilization" has seen the brightness of the light of civilization, the suspense of historical mystery, and the scroll of ancient nutrients. The program has high knowledge density, large information content, and strong cultural content. In the background of a firm cultural self -confidence, there is a very good cultural self -confidence background. Strong meaning. In addition, the show's performance is fashionable, which can make more young audience attention and discussion. It is also of great significance to present the wonderfulness of Chinese civilization, the charm of Chinese civilization, and the spirit of promoting the Chinese nation. It is expected that the show will continue to maintain a grasp and stable tone in the process of treating historical events, historical figures, and historical mysteries.

Xia Fei, director of the Internet Audiovisual Program Management Department of the Beijing Radio and Television Bureau, believes that the show is deep, creative, subjective, and new. In -depth exploration will provide vivid textbooks for exploration of Chinese civilization and enhance cultural self -confidence.

At the same time, the participating experts from various universities in China "shine!" The innovative concept, content composition and program style of Chinese civilization have been discussed and exchanged.

Lu Zhou, director of the National Heritage Center of Tsinghua University, believes that the program is rich in the historical and cultural value of the Chinese nation, showing the spirit of Chinese civilization, telling the story of ancient China and modern China, and looking forward to the creative team to further clarify various cultural resources in the future. Wearing a line into a line, shaping the main value and core values ​​of Chinese civilization, and brought out the bright Chinese civilization with the main line.

Liu Guoxiang, a member of the Party Committee and Researcher of the Institute of Archeology of the Chinese Academy of Social Sciences, explained the value of archeological culture from the perspective of major social and political significance. It was scientifically interpreted by propagating Chinese civilization. Zhang Yiwu, a professor at the Chinese Department of Peking University, believes that compared with other similar programs, "Shining!" "Chinese Civilization" uses the "unveil" as the focus and focus, and has selected six important historical locations. With the help of Guoman art forms and the propagation of long and short video, it has achieved breaking and expanding circles, so that the Chinese civilization really shines in Between public.

The director of the Peking University Audiovisual Communication Research Center believes that the show reflects the media's historical mission, cultural mission, social responsibility, and cultural responsibility. Multi -perspective, multi -level, and multi -way presentation of Chinese history and culture, building a bridge in history and reality, producing a common coexistence The value of love awaken the awareness, historical consciousness and historical interest of the youth group.

Chen Changfeng, director of the Journalism Research Center of Tsinghua University, explained from the three dimensions of people's subjectivity, the medium of material, and the concept of media civilization. , Shaped the relationship between human, nature and society, and became a channel to investigate the history of human society, and "Shining! The presentation of Chinese civilization, as a presence of digital works, not only inherited, but also discovered the media meaning of the original cultural relics. By exploring, curiosity, amazing, and imagination, it continued to write a paragraph of history.

Xu Yihua, a researcher at the Institute of Ancient History of the Chinese Academy of Social Sciences, said that the show was well combined with the new discovery of academic, archeological, and the needs of the public to transform academic achievements into a social achievement, and to create a novelty to cause public interest, which can bring inspiration ,induce thinking.

One of the representatives of the show producer, Zhang Lina, vice president and editor -in -chief of Youku, said, "Youku began to deeply cultivate the humanities field ten years ago, continuously improved the platform pattern and cultural standing, and strived to explore the organic combination of outstanding traditional culture and attracting young users. "From the five dimensions of the coverage of program category, the expression of youth, the cultivation of cultural circle, technology+art integration, and the exit of culture, elaborate on the attempts and explorations of Youku to promote the new borders of Chinese excellent traditional culture in recent years. Henan Satellite TV has a wider and deeper cooperation.

Wang Chunyang, the representative of the producer of the show and the head of Henan Satellite TV, believes, "Shining!" "Chinese Civilization" finds the highlights of national culture through innovative documentary techniques, and decrypt the sparkling moment of Chinese culture. He said that in the future, Henan Satellite TV will continue to seek cooperation with excellent online audiovisual platforms such as Youku to jointly create more original boutique cultural programs.

"Shining! Li Bing, the director of the Chinese Civilization and Director of the Youku Humanities Center's self -made studio, introduced the creative form and concept of the show. He said that the show was not only the ultimate presentation of a visual feast, but also a civilized talk and thought. The entire team is committed to the upgrading of audiovisual texture and the youthful upgrade of expression. It supports the first -hand real experience and research results of the first -line archeologists, senior literary and bloggers, and explore the mysterious archeological scene with the audience. Let the cultural relics live, unblock the dusty historical legend, and inherit Chinese culture.

The producer of the show knows that the young producer Chen Xun will shine "Shining!" The innovation of Chinese civilization in cultural expression is summarized into two depths and three shallows. The "two depths" refers to the broad and profound and profound of Chinese culture. The program invites more than 100 experts and scholars to conduct professional output and depth. "Three shallows" means an innovative expression of youth group preferences, that is, the transformation of the perspective of traction with puzzles, direct -to -site ancient and modern dialogue and technical empowerment to expand in a simple manner.

"Shining! The Innovation and Communication Symposium of Chinese Civilization was chaired by the Secretary -General and researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences.

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