Why is Zhejiang -made films a bright performance

On September 1st, according to statistics from the national film ticketing comprehensive information management system, from June 1st to August 31st, the box office of my country's summer movie movie was 9.135 billion yuan, which greatly exceeded the box office results of 7.381 billion yuan last summer. The market's good recovery momentum and strong toughness and vitality. Among them, Zhejiang's film box office was 690 million yuan, accounting for 7.55%of the country's total box office, ranking third in provinces and cities.

The professional version of the lighthouse shows that a total of 11 films such as "Lone Moon", "Life", "Detective War", and "Tomorrow War" have exceeded 100 million yuan in the summer. champion.

Although there is still a gap between this box office performance compared to the peak period before the epidemic, a number of core indicators such as the total box office, total number, average number of people, etc. show a steady recovery trend, reflecting the benign operating trajectory of the continuous recovery of summer stalls. It provides a foundation for the industry's continuous recovery.

Zhejiang -produced film is the first time

The films released this summer are diverse and rich in types. Science fiction films, comedy films, suspense films, love movies, cartoons, documentaries and other flowers are bloomed, providing the audience with a variety of viewing options. The most concerned is undoubtedly the Zhejiang film "Lone Moon".

The type of "science fiction+comedy" and Shen Teng and Ma Li's combination have been attacked again after 7 years, so that the film has been highly anticipated from the official announcement. As of 17:00 on September 1st, the box office of the film has exceeded 2.9 billion yuan, which is expected to exceed 3 billion yuan.

Domestic science fiction is the hotspot of this summer. Five or six science fiction movies are concentrated in the release, and it looks quite "fairy fight". However, the market did not distribute Bo Zhong until the release of "Lone Moon", becoming the most popular science fiction movie after the 2019 movie "Wandering Earth".

This time, "Lone Moon" came up with sincerity in the production of science fiction. Director Zhang Yu said that the crew invited scientific consultants to help build a future worldview. After the script creation is completed, experts in related fields are invited to sort out and supplement the entire film, including the Aerospace, the moon vehicle, the space station, the aircraft and other props and art design. Essence

In addition, 95%of the whole film involves special effects. Zhang Yu said that in order to simulate the real moon, the crew used 15 studios of over 40,000 square meters, and 200 tons of sand and stone dust was laid in the 6,000 square meters of movie sheds. Base on the moon. "Lone Moon" combined with the positive market response of science fiction and comedy, it shows more possibilities for the development of Chinese science fiction movies.

Story and tenderness are king

Affected by the epidemic movie market, the audience's viewing mentality is more rational and mature, and the requirements for the content of the film are getting higher and higher. Data from the National Film Ticket Comprehensive Information Management System show that this summer, Zhejiang has played more than 1.56 million movies in Zhejiang, and the number of viewers reached 17.4055 million. When some films such as "Lone Moon" were just released in Hangzhou, there was also a situation of "one ticket difficult".

Behind this phenomenon of viewing and viewing, we found that good stories will never lack the market.

For example, the film "Lone Moon", at the end, let the male lead Duguyue stand up at a critical moment to protect the whole mankind. The emphasis on this "little man" has completed the "empathy" between the film and the audience, and allows many people to move in their hearts.

Look at the small and medium -cost film "Life" and "Hidden Dust Smoke" of this summer. The former observes life from a children's perspective. The story reflects respect and care for life, bringing warmth and thinking to the audience, and eventually became the second in the summer file with a box office of 1.711 billion yuan. The lonely individuals abandoned by their respective families, during the day after day, and the story of building their homes, let the audience see hope from suffering, realize the double counterattack of the box office and word of mouth, and the number of theater discharge continues to increase. The reason is that both can observe the reality and cause the audience's emotional resonance. "Hidden Dust and Smoke" set a new single -day box office on the 55th day of its release, and entered the top three in single -day box office for the first time. The summer stall has ended, and its counterattack road has just begun.

In the final analysis, the prosperity of the film market depends on the high quality of the work. These films that continue to attract audiences to the theater to bring more confidence to the film industry and filmmakers will also inspire them to continue to create good works.

Market recovery requires internal and external force

The stability of the summer box office is a positive signal for the Chinese film market, but we cannot ignore the problems of the film industry.

The lighthouse platform data shows that the average movie fare of this summer is 39.07 yuan, an increase of about 7%from last year's 36.37 yuan, the highest summer file since 2014. At the same time, although the types of films released in the summer season this year are diverse, the number of new films can be reduced compared with previous years. Affected by the epidemic, the problem of insufficient supply of new films still exists.

Some people in the industry said that more high -quality films need to be released from the slow recovery of the Chinese film market, more healthy fixed -file and publicity environment are needed, and more certainty is found in the uncertainty caused by the epidemic. Only in this way can we build a benign market ecology and make more audiences willing to walk into the theater again.

Not long ago, in order to further stimulate the potential of film consumption and promote the orderly recovery of the film market, the National Film Bureau announced that it will continue to launch the 2022 film -benefit consumption season activities from August to October, encourage more new film blockbusters to speed up, and join forces with multiple moviesThe ticketing platform is issued a total of 100 million yuan in movie consumption coupons, and it also promotes tax reduction, social insurance premiums, rents and exemption, phase discounts in electricity consumption, and business interrupt insurance.The film industry and filmmakers need more incentives.

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