Box office rises!How can "Hidden Dust and Smoke" continue to heat up?

On September 4th, a reporter from Chongqing Daily visited many theaters in Chongqing that the film "Hidden Dust Smoke" directed by Li Ruiyi relying on a good reputation, the box office continued to rise. As of press time, the total number of movie box office in the film has exceeded 80 million yuan, becoming the "one dark horse" of this year's cinema film market.

Poster

A literary film that has been released for 59 days and has been launched for more than 20 days, why can you break out such a scene, and therefore attract the cinema to continue to increase the volume?

Excessive quality: real, and grounded gas

"This film is more like a documentary, allowing the audience to see hope in suffering, and see the vitality that has been bursting out in the barren land." On September 4, Wang Wenjia who walked out of the theater told reporters that this was her third time. The cinema watched "Hidden Dust Smoke".

Stills of "Hidden Dust and Smoke"

In fact, there are not a few audiences who have the same ideas as Wang Wenjia. Why can a literary film get so affirmative? The reporter found in the interview that this is mainly due to the content reproduction of the content of "Hidden Dust Smoke" and the exquisite expression at the production level. The film focuses on the lives of people on the edge of rural areas in the northwest, and tells the story of rural women Guiying and mighty households with iron and iron. Except for the heroine's actor in the film, the other characters are responsible for amateur actors. The film has been shortlisted for the main competition unit of the Berlin International Film Festival this year. It is the only Chinese movie that was shortlisted for the 72nd Berlin International Film Festival this year.

In order to show the changes in the winds and four seasons in the northwest, director Li Ruiyi was like a "planting" movie like a crotch. " The scenes of farming, harvesting, incubating chickens, and building houses in the film are true and vivid, which not only makes people feel that it is not easy to cultivate, but also full of poetic poetry. The simple and sincere feelings of the male and female protagonists even moved countless audiences. The rustic stories, sincere performances, and beautiful lens scheduling, like the "Ship Picker" written by French painter Miller.

"There is no deep understanding of society, it is difficult to make such a meticulous film." Fan Chen Sixiao believes that the completion of "Hidden Dust and Smoke" is much higher than his expectations of the film. "Those people who are simple to the soles of the feet and their stories in their bones are really distressing, thinking for a long time."

"This movie is very real and very grounded. In other words, the director Li Ruiyi told a Chinese story that moves the audience with the camera." Li Yitian, a film and television commentator, believes that the film's good reputation is that "it is with the movie with the movie "Gang Rinpoche" has similarities. Through enough audiovisual languages, it meets the audience's aesthetic needs, so that more audiences can see different depths. "

The true story, the excellent production, has won the public recognition of "Hidden Dust and Smoke". The film Douban score also rose from the original 7.8 points to 8.5 points. "The film is great" has repeatedly appeared on the social media hot search list, attracting more audiences to enter the theater to watch the film.

Box office counterattack: Short video becomes a bridge for audience feedback

After the Golden Rooster Prize winner and the director of the record film "After the 90s", Xu Bei paid a lot of attention to the film after the "Hidden Dust Smoke" was announced. However, for the reasons, she did not have time to enter the theater to watch this masterpiece. "At the beginning of the film, the box office was very bleak. For the audience, the volume was not friendly. I could only buy a few tickets on the platform to express support."

Stills of "Hidden Dust and Smoke"

As Xu Bei said, the box office has been stable since its release on July 8. But since the broadcast on the video website, the box office has not increased.

The Chongqing Daily reporter found on a number of professional box office statistics platforms such as Cat Eye, Lighthouse, etc. After the video website was broadcast, a large number of short video bloggers' second creations and dissemination of the film greatly enhanced the reputation of the film, which caused the chain of the movie to watch the movie. effect.

Since mid -to -late August, many short video bloggers have based on the film trailer as the basic material. Summarizing the highlights of the film, the performance of the African professional actors in the film has triggered the resonance of a large number of netizens.

"If it is other movies, there may be a lot of short video marketing operations in the early days, but small cost films do not have so much cost to support too many publicity and promotion behaviors. Among them, they have to rely on the audience's word -of -mouth feedback." Southwest University Journalism Media The college professor Yu Ji analyzed that there were many Weibo and circle of friends in the past. Now short videos have become a bridge for their feedback, which directly stimulates their movie watching behavior.

The feedback from the audience also increased the theater's confidence in the work. With the login video website of "Hidden Dust Smoke", various theaters in Chongqing gradually increased the volume. As of 4 pm on September 4, the box office of Chongqing on the day of "Hidden Dust Smoke" reached 166,000, and the schedules accounted for 16.3% of the day. It is expected to continue to create new highs.

Thinking: Increasing the impact of the box office expansion requires multi -party efforts

The reality of "Hidden Dust Smoke" harvesting the double harvest of the box office reputation has caused multi -dimensional thinking in related aspects. Perhaps their opinions and suggestions have inspired literary filmmakers.

"What touched this movie most was that it showed suffering without being drowned by suffering. The delicate strokes of painting with brushwork showed sincerity and beauty, satisfying the inner desire of modern people." Chongqing filmmakers Ding Zhong, vice chairman of the association and the initiator of the Chongqing Youth Film Exhibition, said that of course, the film can get a good box office, which is closely related to the actor Hai Qing's box office appeal. Therefore, he suggested that the film can be added by inviting traffic actors to expand the influence of literary films. "The cinema is a commercial place. If literary films want to change the cramped living space, we must first start with their own efforts." Zhou Li, the person in charge of Lili Zhouguan Company, said that for example, many literary films are limited by costs, almost "zero zero, almost" zero zero The gesture of the promotional gesture will cause the audience to do not understand the content of the film, and it will naturally be cold. "To expand the impact of the box office in the future, it is necessary to increase publicity. When necessary, the production team can cooperate with the movie viewing group to increase the number of screening and attract more young audiences into the theater. "Before the premiere, we carried out three activities in Beijing and Chongqing to help niche art films to achieve the box office increase."

"We expect" Hidden Dust and Smoke "to rise in the next picked up." UME Student Wang Xing said that now, the audience's viewing needs have changed significantly. It is expected to usher in a big breakthrough year. "Next, we will try to increase the screening of boutique literary films and documentaries and expand the influence of these films."

Reporter Liu Yiye

Edit Xia Jing

Chongyunfeng

Review Tang Hanfeng

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