"Cang Lan Jue" "Blasting fire", how should idol stars catch traffic?

Catch the traffic and convert it into strength.

Author ｜ Bean sprouts

The recent top flow is "Cang Lan Jue".

To what extent? The story on the screen has been drawn, but the story outside the screen continues. Although the play has ended, the character Weibo number is still updated, and netizens are still discussing the story of Xiao Orchid and Oriental Qingcang. At the same time, the total amount of interactive barrage exceeds 400 million, and the total interaction of the iQiyi drama barrage has a record high and full of energy.

In fact, "Cang Lan Jue" was not favored at the beginning. On the one hand, the episode is not a popular IP. On the other hand, there is no "powerful" actor lineup blessing. The starring stars such as Yu Shuxin and Wang Hezhen, as the starring actors, were not optimistic about the market at the beginning.

The reason why it ultimately highlights the siege and becomes a phenomenon -level ancient drama is mainly due to the continuous reputation after the broadcast, and it cannot attract less tap water audience in the middle and late stages. But for a web drama that is not optimistic, another key factor in explosive models is to "out of the circle."

If you retrieve it carefully, the early fermentation of "Cang Lan Jue" was related to starring Yu Shuxin. After the official confrontation of the file, Yu Shuxin called the fans on the Weibo number to declare the drama name. On the basis of a powerful fan, the heat of Tmall's eyes was 5781.

However, Yu Shuxin's active behavior of asking for data from fans also caused a lot of controversy. Some netizens believed that this behavior was "unpredictable to eat." Even because of the unevenness of the data bonus brought by data in the early stage, a "tear" scene staged a "mutual tear" scene between the fans of the starring.

But more netizens are no longer weird about this behavior. In the public cognition, traffic stars have long been bound to the data, and brushing data has even become the KPI of fans. Moreover, the traffic idol's act of urging data in person, Yu Shuxin is not alone.

Earlier, many artists actively interacted with fans during the promotion of the work and actively operated and maintained data. For example, after Ma Sichun also called on fans after the work was launched, "Everyone searched for a hot search, and reposted the ultimate trailer." Gong Jun also posted a Weibo saying: "After continuing members, you must look at the mountains and rivers."

From the results, the success of this "Cang Lan Jue" is a win -win situation between the producers, platforms, and actors. The effect of the drama is particularly obvious. After the show was broadcast, the male lead Wang Hezhen successfully came out. During the broadcast of the drama, the hostess Yu Shuxin was also a double -rise and word -of -mouth rising.

An old puppet TV series, which started from traffic, eventually moved towards the victory of the nation's carnival. This is no longer the self -entertainment between traffic stars and fans, but also a virtuous circle of traffic, works, and reputation.

"Cang Lan Jue" and actors' achievements

Although there are not a few cases of traffic artists actively bringing popularity, such a minority of cases of blessing and common circles such as "Cang Lan Jue" and starring. More, the content broadcasts the preliminary artist to promote the early stage. Fans stay up late to do data. After getting a trace of heat and the fans, they disappear with the end of the program.

However, for "Cang Lan Jue", it is not optimistic about becoming a market dark horse. It is obviously very successful in gaining such a large volume and praise in the overall market. After all, in order to seize the attention of "rolling" in order to seize the attention, it can trigger such a drama that can cause such a big positive feedback and maintain a strong stamina, which is indeed not common.

Although the early heat is related to the active business of the starring actors, as a film and television work, it can continue to maintain vitality. What cannot be ignored is the starring role of the role. Yu Shuxin's original innocence and cuteness digested the "Little Orchid", and Wang Hezheng also showed the handsome and charm of "Oriental Green Cang".

Ni Jun, an associate professor of the Department of Film and Television of the Central Academy of Drama, said in an interview, "The choice of the two actors from Dongfang Qingcang is very suitable for the role."

For the two starring actors, "Cang Lan Jue" not only has obvious flow on the data level, but also has a good positive impact at the word -of -mouth level.

From the data point of view, Wang Hezheng is the most income actor in the show. Before the episode was broadcast, his personal micro -finger finger was only 1.59 million, and the peak value soared to 11.57 million after the broadcast. The volume of fans also rose straight, and the powder increased by 1.565 million a week, with an average increase of 220,000 powder a day. At the same time, a role label on the professional road was also completed, and it was directly counterattacked from the "Ancient Puppet and Ugly Men" to "Ancient Puppet Beauty". In contrast, the data brought by Yu Shuxin is relatively stable, but the overall increase is stable.

In terms of word of mouth, both actors have harvested works certified by the market, and Yu Shuxin has completed an important development transition from traffic to strength. Because of the high market recognition of the episode first, as of now, the Douban score of the episode has reached 7.8 points, which is a very good result for an ancient puppet drama. In addition, the praise of professional media and experts such as CCTV Film Channel brought word of mouth from a professional perspective. "Canglan Jue" brings "Little Orchid" and "Oriental Green Cang" that the audience likes, not "Yu Shuxin" and "Wang Hexuan" that fans like. This is a very solid foundation for the development of traffic artists.

Therefore, for "Cang Lan Jue" and the actors, this is undoubtedly a two -way achievement. This kind of two -way achievements can't help but make people curious: Is the traffic star stepped on the explosion, is it lucky or strength?

Behind "out of the circle": self -cultivation of traffic stars

"Circle" is accidental, but it is also inevitable for countless efforts. For idol celebrities, works and people are an important foundation for good development, which is indispensable. The works and people accumulated in the past will usher in a large outbreak in a suitable opportunity. From the endorsement of the works of the two actors, Yu Shuxin has obviously accumulated a lot of works step by step. Wang Hezhen debuted late, and his work was relatively thin.

Most people's perception of Yu Shuxin still comes from the draft show "Youth with You 2". The "wow" emoticon package at the beginning of the show did make Yu Shuxin a small burst during the show. However, with the end of the show, everyone's attention to Yu Shuxin also stopped on the show. It did not label it for it, and no work was remembered.

This is a typical characteristic of "traffic idols", and it is also the reason why many seniors and the public have been criticized by many circles: there is no work, only short -term accumulation of traffic. This reality also makes many idols in the anxiety of the "air attic", because the traffic often comes faster and the forgotten speed is faster.

If it is said from the "wow" expression pack to the "Little Orchid" today, Yu Shuxin relied on luck. From traffic to word of mouth, it is more of the strength accumulated in variety shows and film and television works.

In fact, before participating in "Youth with You", Yu Shuxin had already performed for 5 years, and also accumulated variety experience through participating in "First Grade". At that time, in the draft show, Yu Shuxin was broadcast simultaneously as a supporting role in "Happy Next World War". Cai Minmin she played was attracted many passers -by.

It can be seen that Yu Shuxin has been constantly trying no matter from variety or TV series. And she has always had a sober understanding of the importance of the work. In an interview, she said, "I think a artist has five works, movies, TV series, stage, songs, and five are recognized by the public to before they can in order Said that you can count as an actor, an idol. "

"Next Stop Happiness" Yu Shuxin plays Cai Minmin

Wang Hezheng made a late debut and officially entered the performing arts circle through the idol reality show in 2017. There is obviously there is still a lot of room for his works. However, after his debut, he focuses on the actor's identity. In addition to Cang Lanjue, there are many masterpieces, such as playing Daoming Temple in "Meteor Garden", starring in the costume fantasy drama "Night 2", Qin Lan starred in the realist emotional topic "reasoning" Life "and so on.

For idol stars, there are people who have to mention. A large part of the reason for Wang Hezhen's explosion is that netizens found a "real, emotional, even a bit handsome" idol Wang Hexuan during the archeological process.

In the idol circle of various "perfect people", the appearance of Wang Hezhen seemed to be a clear stream. In the face of the interview, not only did there not be standard answers, but instead contributed a variety of "installation X" quotes. For example, when asked about it, wearing ingenuity and "look good" directly, did not hesitate to give your face "100 points", Become a well -deserved "bking" in the eyes of netizens. In terms of behavior, there is no burden. Air shots are base exercises, and embarrassing songs are not afraid. Some netizens ridiculed that "I haven't seen Wang Hezhen's repeated jokes so far."

For the first time Yu Shuxin's out of circulation, it also related to real people. In the draft show, Yu Shuxin's "work" is deeply rooted in people's hearts. Netizens were surprised, and when they felt interesting, they started archeology, and they wanted to tear off the mask, but they found that this "contribution" is Yu Shuxin's consistent style, and even digs out more interesting materials.

Whether it is "BKING" or consistent "pretentiousness", this imperfect person sets reflects: truth. Reality is often the most important and easiest quality of the road.

How do idol stars go more practical?

Find balance between traffic, works, and word of mouth

As mentioned earlier, the volume of overheading of data is the reality of many idols, because there is no traffic supported by substantial works, it is very easy to collapse and the ability to resist risks is extremely poor. And because there is no work as the basis of development, it has also led to the development limitations of "traffic artists".

This limitation on the one hand is reflected in the negative evaluation of public opinion, and believes that traffic artists are "no works, no acting skills, relying on data"; also reflected in supervision, in recent years Essence The well -known screenwriter Wang Hailin also posted: "The space of the traffic star without acting has been further squeezed, the main theme blockbuster no longer invites them, and the military theme will be focused on."

It is foreseeable that the development space of traffic stars in the next few years is not as smooth and optimistic as before, so how can the traffic stars take every step stabilize, reverse the public's cognition of themselves, and rely on strength to strive for better opportunities. important.

The virtuous circle of "Cang Lan Jue" and the starring actors made a good example for the realistic question of "how Idol Star Artists leaned on traffic". Flow artists are not labels that cannot be torn, and their strength and reputation are not out of reach.

"Qiao" choose film and television characters, exercise strength, and accumulate strong works. On the whole, traffic stars are not as good as those experienced actors. This is a fact, but it is not an insurmountable gap. Therefore, for many traffic artists, the initial character choice can greatly improve the success rate of success. For example, Cai Minmin, who played Yu Shuxin before, is actually very similar to her own personality. With a successful work, after standing firmly, then seeking breakthroughs, exploring different roles, development will be more stable. In the entertainment industry with a very fast iteration, how to maintain traffic is also a learning. After all, the broadcast cycle of the work is short, and more often, it takes many years to polish the role in the crew for many years, and there is no way to maintain the business state. Therefore, in addition to maintaining the exposure rhythm during the episode announcement, it is also necessary to actively operate during the preparation of the work. In particular, a lot of attention is inclined to social media and short video platforms today. It is also a good choice to share personal status through Weibo, Douyin, Xiaohongshu and other platforms. For example, Yu Shuxin, Shen Yue, Ouyang Nana and other artists have always interacted with fans, and also attracted a lot of new fans.

In short, the success of "Cang Lan Jue" is a result of a time and place, but there are many places worth thinking about. In particular, the opponents of the starring actors and "Cang Lanjue", as well as the factors behind their "out of the circle", are worth learning from more anxiety, confusion, and idol artists who have not yet mature works. Idol celebrities must have the ability to catch traffic in order to move towards the strength queue.

No. 1 conclusion

From the early stage of not being optimistic to the various "outbreaks" in the later period, "Cang Lanjue" has undoubtedly played a successful battle and became a "summer dark horse". The success of "Canglan Jue" is the love that Xiao Orchids and Dongfang Qing Cang are true, and they are the accomplishments of actors and works.

In the early stage that was not optimistic, the starring actors worked hard to publicize and called on fans to do data, and used their own traffic advantages to drive the show to lap, laying the foundation for subsequent fermentation. In the later period of crazy circles, "Cang Lan Jue" also brought the rapid growth of heat and fans with a huge tap water flow. In addition, the word of mouth of the expert also brought strength label to the actors.

This kind of achievement provides a good example for the development of idol stars. Especially in the face of increasingly stringent entertainment regulations, we need to actively find healthy development paths. Before the outbreak, accumulate works. At the peak of traffic, keep awake. After the flow fades, keep it.

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