The 13th China Art Festival special issue | Original music work "Lingnan Rain Lane" -Guangdong Humen: firm cultural self -confidence to build a strong town

▲ Performance photos of "Lingnan Rain Lane"

Boutique boutiques

"Lingnan Rain Lane" proudly stands on the branches

"Lingnan Yuxiang" is based on the humanistic style of Lingnan, depicting a scene of Daiwa green brick, smoke and rain corridor, and Lingnan Yuxiang scene. Its melody uses Lingnan music tunes, presented in the form of a female voice group, as long as Qingquan enters the throat; it is like long memory, dusty and exquisite hearts, expressing the martial arts of You Zi; Only in the rain of the blooming flowers. When the graceful posture strolls on the rain lane in Lingnan, when the rain drops falling on the banana umbrella, the Sichuan smoke rain, a ray of fragrant, a touch of nostalgia, a nostalgia, both soft and long.

This is the "Lingnan Rain Lane", which gives people a sense of beauty, and its predecessor is "Rain Lane". In early 2020, "Yuxiang" won the gold award of the third Dongguan Music Dance Flower Flower Association and the Gold Award of the Guangdong Provincial Mass Art Flower (Music Dance) Gold Award; It is the only music program selected by Dongguan. After two important polishing and improvement, in early 2022, "Rain Lane" was renamed "Lingnan Yuxiang".

"Lingnan Rain Lane" is beautiful and moving, with a strong Lingnan style, bringing a wonderful music aesthetic experience to the majority of grassroots people, which is well received. From July 2020 to August 2022, the work participated in 98 online and offline performances, with about 12 million audiences. At present, Humen Town is still undergoing tense rehearsal and polishing, and strives to create an artistic boutique that is close to the pulse of the times, walks into the people's lives, and shows the style of the times. Local literary workers are also sprinting with the star award with their high fighting spirit and excellence.

"Lingnan Yuxiang" is the leader of the masses created by Humen Town in recent years. Located in the Humen Town, which is located in the Pearl River, stands up with the tide, keeping up with the pace of the times, and deeply tapping the heavy historical and cultural resources, creating a group of cultural masterpieces that are rich in Humen characteristics, highlight the city's style, inherit excellent historical culture, and have first -class cultural masterpieces. Essence

Opening the crowd's literary transcripts in Humen Town, a honor is shining. Since 2016, a total of 40 cultural products in the town have won national, provincial, and municipal gold awards. Among them, the photography "People in the Painting" won the Gold Award of the 10th International Photography Exhibition, and the dance "1840 Life and Death Sign" won the gold medal of the 6th mass music dance flower club in Guangdong Province, and the dance work "Dream of Military Uniforms" won The ninth "Little Lotus Style" National Children's Dance Show "Little Lotus Star" Gold Award. The calligraphy work "24 Seal engraving works" won the 10th Guangdong Lu Xun Literature and Art Award ... Humen Town also published "Humen Literature History" in total 21 sets of humanities such as "Humen Romance".

This year, in addition to the 19th Star Award of "Lingnan Rain Lane", the children's music works created by the literary workers in Humen Town also entered the finals of the 2022 Guangdong Mass Art Flower (Children's Art) finals, becoming Dongguan The only music work in the city's final finals.

▲ Humen Lin Zexu's old site

Continue the historical context of the city

Enhanced diversified and balanced culture supply

Humen Town, as the beginning of the modern history of China, the precedent of reform and opening up, and an important birthplace of Lingnan civilization, has a deep humanistic heritage, rich historical and cultural resources, and a good foundation for building a strong cultural town. Jiang Yajun, Secretary of the Party Committee of Humen Town, said that Humen Town will strengthen cultural conservation, activate historical and cultural resources, and retain unique city memory; promote cultural prosperity, continuously enhance urban cultural soft power, and promote the coordinated development of material civilization and spiritual civilization; We are firm in cultural self -confidence, vigorously promote the spirit of the great party and the spirit of reform and opening up, inherit the spiritual character of the Humen people dare to be the first, open and inclusive, and provide a strong spiritual motivation for Humen to break the problem, and accelerate the promotion of high -quality development and sustainable development.

Building the image IP of Humen's cigarette citizen, brightering the "opening place of modern Chinese history" cultural tourism brand, is the "first dish" of Humen to build a strong town. In August of this year, Humen established Guangdong Humen Taiping Literature Travel Co., Ltd., in accordance with the development ideas of "cultural sports tourism+", tapped and integrate historical and cultural resources, and promoted cultural tourism from attractions tourism to global tourism.

In the new journey of building a strong cultural town, Humen will continue the historical context of urban history, improve the quality of urban cultural quality, and create a new attraction of cultural tourism. Such as the repairs of the red first residence, the former site of Humen Hospital, and the Libing Gong Temple, promote the construction of the demonstration section of the Taiping Old Street, prepare the protection plan for the village head site, and carry out the landscape remediation of the village head site. Flowing and baptism to realize emotional sublimation.

In order to meet the needs of the masses, Humen will enhance diversification and balanced cultural supply. On the one hand, Humen will expand cultural positions and promote the construction and functional improvement of cultural infrastructure such as Humen Culture and Art Center, Youth Amateur Training Zone, Humen Park, and Community Comprehensive Cultural Service Center. The event brand and the eight major cultural training bases work hard on the form of innovation, rich content, quality improvement and efficiency, so that people of different ages have more cultural gain and happiness. Faced with the creative themes and spaces given by deep humanistic heritage, Humen Qunwen workers will live up to Shaohua, focus on creating local cultural products, and enhance cultural nourishment. They will adhere to the creative orientation of "people -centered", draw nutrition from the great practices of Humen people in the new era and colorful life, write the people with their hearts, depict the people, and sing the people with their hearts. The temperature of the literary and artistic boutique infection, inspiring, and educating people.

In the blueprint of Humen to build a strong cultural town, it is an important part to strengthen the characteristic cultural industry and enhance the leadership of cultural empowerment. Next, Humen will focus on cultural creativity, printing, publishing, publishing, animation games, cultural conventions and exhibitions and other industries, cultivate and develop leading cultural enterprises, and promote the in -depth integration of "culture+". At the same time, deepen the development of cultural tourism, actively develop industrial tourism, rural tourism, and launch boutique lines to promote tourism consumption.

▲ Binhai Bay Avenue

Create a Humen citizen cities IP

Breaking the "Open Place of Modern History in China" business card

As an important witness of the beginning of China's modern history, Humen Tobacco is one of the most important historical and cultural brands in the Guangdong -Hong Kong -Macao Greater Bay Area. Since the beginning of this year, Humen Town has tapped and utilized historical and cultural resources, and has created the image IP of Humen to sell cigarettes with the "three innovations and three highs" model, which further enhances the popularity and reputation of the city.

Humen Town adheres to the creation mechanism, and the high station coordinates the planning "tiger leap". Local work classes with the town party committee secretary as the team leader and mayor as the executive team leader, to establish a clear and flexible coordination mechanism for the establishment of a clear task and flexible dispatch. Entrusted professional think tanks to conduct in -depth pulses to create the image IP of the city of Humen, and prepare feasible implementation plans and medium and long -term strategic plans to ensure a blueprint to the end. At the same time, strengthen the major propaganda pattern, establish mechanisms such as command scheduling, content supply, channel linkage, evaluation feedback, and team building to form a good situation of upper and lower linkage, resource sharing, same frequency resonance, and efficient promotion.

On the other hand, the establishment platform, high -level integration and empowerment to add "tiger prestige". This year, Humen Town High -standard Planning held the 222nd Guangdong -Hong Kong -Macao Greater Bay Area Philatelic Exhibition, cleverly integrated into the historical and cultural elements of Humen to sell smoke, and used this national cultural event to promote the "opening place of modern Chinese history" urban cultural brand. At the same time, build a "re -take -selling cigarette road" platform, the cigarette pier of the sand corner turret, the Yuxu Ancient Temple that stores the opium, the site of the Governor of the Guangdong Marine Division, and the former site of Lin Zexu's smoke ponds, Humen Sales Sales Display Display The beads such as exhibitions and other resources form a more complete historical trajectory of Tiger Gate sales. Humen Town also carried out cultural activities such as "Lin Zexu's Diary" and "curtain" Dongguan (Humen) urban art Time.

The innovation carrier of Humen Town, large -scale publicity and promotion to expand the "tiger howl". Focusing on the theme of Humen to cigarettes, with the "6 · 3 Humen Sales Memorial Day" as the starting point, a series of media products with strong interaction and good communication effects have been launched, so that Humen to smoke sales IP is more open, broader, and far -reaching. Essence For example, on June 26th and 29th, Humen Town assisted the Central Radio and Television Terminal to do a good job in the live broadcast of large -scale melting media live broadcasts "Live Bay Area" and "Sea Watch Bay Area" live broadcast work. The discussion on the topic of Weibo has all been in the discussion of nearly 200 million times.

Creating the image IP of Humen to sell cigarettes is a complex and systematic project. Next, Humen Town will continue to work hard in deepening humanistic and spiritual connotation mining, activation of historical and cultural protection and utilization, optimizing the development of cultural tourism integration, and strengthening urban image IP promotion. With Wenqiang City, the city cultural business card of "China Modern History" is getting brighter and louder.

(Photo Conferring in Humen Town Cultural Service Center in Dongguan)

August 31, 2022 "China Culture News"

Published on the 5th-32th version of the 13th China Art Festival special issue

Among them, the 27th version published

"Original Music Works" Lingnan Yuxiang "was shortlisted for the 19th Star Award Music Work Finals -Guangdong Humen: Strong Cultural Confidence Building Cultural Town"

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Editor -in -chief: Chen Xiaoyue

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