9 billion+ in the summer box office, how many votes do you contribute?

Jimu Journalist Rong Yu

"Broken Ice" "Jurassic World 3", "Life" of "Life", the leading "Lone Moon", the counterattack "Hidden Dust Smoke" -In the contribution of these movies, in 2022, China The total box office of the film of the movie (June 1st to August 31st) has a total box office of 9.135 billion yuan, regaining the glory of the "average daily percentage of 100 million yuan per day". At the same time, during the period, many domestic films harvested the best reputation, which caused hot discussions on the entire network and "long face" for the original power of Chinese film.

Three movies "Ding Qiankun"

According to third -party statistics, the box office of 2022 increased by 23.7%from the same period in 2021. Among them, the three films that live meritorious are: the schedule champion "Lone Moon" (2.895 billion), temporarily listed in the 2022 comedy box office championship ; Period runner -up "Life Event" (1709 billion), temporarily listed the box office champion of 2022; the third place of the period "Jurassic World 3" (1.06 billion), temporarily listed the box office champion of 2022. The total box office of these three films occupies about 60 % of the box office, which is the main contributor to the data of this summer.

Among the three "heroes", the Hollywood special effects "Jurassic World 3", which was responsible for "brickly attracting jade" in early June. The big dinosaurs who crossed the sea did not disappoint the theaters across the country. Under the "stimulus" of this long -lost Hollywood special effects blockbuster, the summer stall finally gained the first wave of view flow, which showed the theater's first show.

Mr. Zheng, a person in Hubei Province, said that the release of "Jurassic World 3" attracted a large number of audiences to return to the theater. The film industry: The audience did not leave the field. "

By the end of June, the domestic new film "Life" filmed in Wuhan's shooting and performed in Wuhan dialects was released. New film. The performance of this partial art to the film has greatly boosted the morale of theater, and also allowed the industry to re -predict the "money" power of this summer.

By the end of July, there was no warning of "Lone Moon" and suddenly entered the field and gave a gift to the summer file. The ace combination of "Happy Twist+Shen Teng+Ma Li", easily smiled the audience in the audience. The box office high of the year of the year.

Although according to big data prediction, with the current volume of "Lone Moon", it may not be able to achieve 4 billion "big goals", but it can airborne the summer file and help the industry upstream and downstream to complete the summer file assessment. The manager's "Ruisai" (Internet buzzword refers to "respect").

When analyzing the composition of the movie viewing crowd of "head film" this summer, there are two phenomena worth paying attention to. Data show that in the summer of 2022, the number of viewers in third- and fourth -tier cities accounted for better than 2021. "Town Youth" showed great enthusiasm for movie viewing; in terms of audience age, this summer file "head video" Most of the audiences are over 25 years old, and the age group of ticket purchase audiences in the entire period tends to be "older." People in the industry believe that this trend may affect the creative link of "upstream". "Creators will respect the audience of mature age groups in the future, rather than just staring at the aesthetics of the post -00s."

The audience "ended" Liqi Gong

The fifth place in the box office of this year's summer stall is the science and science mech movie "Battle of Tomorrow" produced, produced, and starring Gu Tianle. This sci -fi movie that focuses on the selling point of "China's First Sci -Flame Movie" is not eye -catching at the beginning of the release. Considering its high investment cost, Gu Tianle, as the boss, has to lose money.

Unexpectedly, Gu Zai's fans immediately staged a "high -end operation": intercepting the movement of Gu Tianle's promotion of the movie, and told the major short video platforms. ", And even some people go to the social account message area of ​​the stars for help, please support Gu Tianle's movies.

The data shows that this wave of "selling tragic" is indeed effective, and it directly stabilizes the box office of the second half of the release of "Tomorrow". At present, the box office has exceeded 600 million. Although it is not as good as the "three giants" of the summer stall, it also effectively reduces Gu Tianle's backbone pressure.

Also relying on the audience to reverse the situation, there is "Hidden Dust Smoke".

Directed by the young director Li Ruizheng, the non -professional actor Wu Renlin and the famous actress Hai Qing starred in the limelight of the "Berlin International Film Festival Main Competition", which was released nationwide on July 8. However, after the film was released, while gaining the explosive word of "the best year, Douban 8.5 points", while facing the cold market of "only more than 300,000 yuan in the first day of the box office", even the main creator has defaults to the fate of "applauding".

Unexpectedly, starting from August 26, the box office of the movie "Hidden Dust Smoke" continued to rise continuously. As of September 3, the box office had reached 65 million yuan, which completed the "impossible task". Big data shows that the counterattack of the film is mainly due to the second creation and dissemination of the film's second -time creation and dissemination of the film, which eventually triggered a chain effect in the theater.

Jimu Journalists found on multiple professional box office statistics platforms such as Cat Eye, Lighthouse and other professional box office that starting from August 26, the popularity of "Hidden Dust Smoke" on the short video platforms such as Douyin and Kuaishou has risen rapidly, and it has continuously reached the top of the Douyin movie.On the topic list, I also appeared on the Douyin's entire network hot search list twice.The explosive videos harvested by "Hidden Dust Smoke" on the short video platform are mostly the "two innovations" of short video bloggers.They associated the northwestern rural life in the film, with sensational music, aroused the empathy of more netizens.Many of the videos have a total of millions of likes, far exceeding the traffic released by the official account of "Hidden Dust Smoke".With the help of these spontaneous "ending" audiences, "Hidden Dust Smoke" has become the most gratifying miracle this summer.

(Picture source: public information of the film side)

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