"Let's go!Going to Jining's "series of videos caused phenomenon -level communication to rapidly enhance the popularity and reputation of the city

Qilu.com · Lightning News June 20th News Cultural Jining and experience hospitable Shandong. The 2022 Shandong Tourism Development Conference will be held in Jining on June 26. Starting on June 13th, "Let's go! "Go to Jining" program on Shandong Satellite TV, and has been broadcast 5 episodes of short videos and a original MV. Shandong Radio and Television planned different forms of content carrier and communication methods for Jining through multi -channel, multi -dimensional, and multi -platform. Realize the comprehensive and phenomenal publicity results of TV, network, client, and self -media, especially national mainstream media platforms, short video platforms, clients, etc.

The work is elegant, accurately grasp the cultural pulse

Jining is known as the hometown of Confucius and Mencius, the capital of the canal, and culture Jining. With rich cultural resources and unique cultural imprints. In the process of production of this series of video, the work was elegant, and it was grasped in a simple and clever grasp of the propaganda pulse of Jining cultural tourism, which played a role in a fixed sound.

When shooting the ancient town of Nanyang, people who told the ancient town have lived here for thousands of years, and the lifestyle has followed for thousands of years. When talking about the three holes of Qufu, the small area of ​​Qufu's physical area was discussed, and the large amount in the history of Chinese philosophy triggers thinking about the value of life. When telling Zoucheng's Mengfu Meng Temple, he cleverly explained the thoughts of Mencius "benevolence" from the "tree" of Mengfu as the entry point. Translate the abstract Confucianism into a beautiful and vivid lens language. This expression awakened the Chinese cultural genes of the audiences of each platform, and transformed into the longing and love of Jining, a heavy cultural land.

The works of the work are strong, which causes enthusiastic interactive participation

The exquisite framing, elegant transfer, detailed capture, and fresh copywriting make this series of works strong artistic. In the ancient town of Nanyang, the audience brought the audience back to the Jiangnan in the memory through the perspective of the female anchor. It seemed like walking into the poem of the literati and walking into the long and lonely rain alley together. In Taibai Lake, through the interpretation of the male anchor, it seemed to have come to the flowers of the flowers again. The night was getting stronger, and the poetic fairy was faintly seen, and the toast was invited to the moon.

This original and artistic work not only triggers the resonance of the audience, but also brings spiritual comfort and longing for the audience who cannot travel long distances for special reasons. They have commented on how to go to Jining, how to come to the scene of the video, decrypt the cultural genes of Jining City together, and feel the unique cultural tourism atmosphere.

Flexible forms, MV dynamic magic quickly comes out

In addition to video works with a strong sense of affinity and substitution, Shandong Radio and Television also planned and produced "Go!" Go to Jining "MV and play on Shandong Satellite TV during the golden period, and simultaneously spread through platforms such as networks and clients.

The MV music is strong, the rhythm is clear, and the melody is dynamic. Many netizens commented on "magic" and "already sing". In conjunction with the shots of various scenic spots in Jining City, it shows the characteristics of each scenic area well, and breaks the barriers of communication in a short time to quickly form its own unique digital cause. In addition to quickly occupying high -quality windows such as Shandong Satellite TV's golden periods, it also caused a wave of discussion and communication popularity on young groups and specific platforms (such as various short video platforms, Bilibili, etc.).

Communication matrix and realize the work index level dissemination

The manuscript "Millennium Ritual and Music belongs to Donglu, and the ancient clothes are worshiped. Let's go! Go to Jining and walk into San Kong "to the headline Jining Hot Rank 3. Weibo topic#微 微 微 微 微 微 微 微 微 微 微#and#Meng Temple hollow cypress long wolfberry#board the hot search of Jining City. Why is the word "Jin Shengyu Zhen" Jade "in the middle? How many times did Emperor Qianlong arrived in Qufu? Come to get three -hole knowledge points "is recommended by the People's Daily, CCTV News, and Sina News. What does "Five Bai Holding locusts" look like? What is the word "model" related to Confucius? Confucius Confucius's Qi Mi Shi Shi Answer "Answer" is recommended by CCTV News, Sina News, etc.

During this transmission, Shandong Radio and Television quickly realized index level, phenomenon -level communication speed and spreading popularity through its own communication matrix. It not only reflects the advantages of Shandong Radio and Television's own integration media communication, that is, TV, Qilu, Lightning News Client quickly occupy the base, and then via the People's Daily client, People's Daily Party Media Platform, Xinhuanet client, CCTV News, CCTV News Today's headlines, Tencent News, Sina News, Baidu, Weibo, WeChat, video numbers, Douyin, fast hands, etc. quickly spread, breaking the information cocoon room, and realizing phenomenal communication. The urban tourism resources were promoted to netizens across the country, and it quickly enhanced the popularity and reputation of Jining.

Lightning News reporter Shunfeng Jining report