"Cloud Stars Award" cumulative cumulative click volume of nearly 10 million times of mass literary strength "circle powder"

In order to do a good job of spreading and promotion of the 19th Star Award, showing new achievements in the new era of literary and artistic creation in the new era, and enhancing the sense of cultural participation, gain, and happiness of the people. Under the guidance of the General Office of the Ministry of Culture and Tourism, relying on the national public culture cloud, the "Cloud Stars Award" was launched in conjunction with the relevant local cloud and new media matrix to promote the online and offline integration of the Star Awards.

As of now, the cumulative cumulative click volume of the "Cloud Star Award" has reached 9.178 million, which has effectively expand the coverage and influence of this star award, so that the outstanding achievements of the masses and arts can better benefit the people.

Create the main platform of the star prize online

As the main platform of the star prize line, the "Cloud Star Award" is a comprehensive display of the excellent works of this star award and the wonderful content of the previous star awards. Focusing on the launch of the online broadcast of the current star prize finals, it provides performances, announcements, rewards, and reviews. The integrated online service allows the masses to participate in the entire process of the Star Awards through the "one -stop" of the mobile phone, which effectively attracts the masses to participate in online interaction.

At present, the topic of the "Cloud Stars Award" has released 12 information such as the "Star Award Award Work Notice", and 39 works have been launched in previous stars awards. Launched the Star Award Music, Dance, Drama, Quyi, Square Dance, Mass Chorus Final Finals and 177 team videos, and launched the online broadcast of the mass chorus finals, the opening ceremony of the square dance final, and the online dance finals. 5 live broadcasts.

As of now, the live broadcast of the "Cloud Star Award" clicks has reached 1.037 million times. Follow -up will also launch live broadcasts of drama, music, music, dance finals and the current star awards party.

Innovate the promotion of new media communication and promotion of the Star Award

The "Cloud Star Award" topic through the latest developments, key recommendations, cloud exhibitions, wonderful programs, live broadcasts, shortlisted works, and award -winning works, all aspects of the content of the star prizes. The stars are presented in stages. Before the finals, the provincial primary election activities were launched before the finals, and the finalists of 177 finals were released in advance, allowing the audience to see it. During the finals, the final broadcast was launched in real time to follow up the latest progress. After the finals, peripheral activities such as the awarding party, the performance of Huimin, and the tour of the excellent works continued to make the star prize "never end."

Starting from August 22, the "Cloud Stars Award" has launched the Star Award Finals and other activities to carry out the time period, multi -window, multi -integration, and panoramic network live broadcast, bringing the audience to concentrated live broadcast and multi -view appreciation to the audience Experience. In addition, for the first time, the "Star Award Countdown", "Star Award Zero Distance", "Picture Live", through slow live broadcast, host viewing, on -site photo records, lead the audience to enjoy the beauty, watch the venue, go back to the background, witness the final preparation process, feel the feelings The excitement of the participants, multi -angle and comprehensive experience of the Star Award finals.

It is worth mentioning that the "Cloud Star Award" for the first time through learning the new media matrix of new media matrices such as strong nations, central videos, WeChat public accounts, Weibo, Douyin, fast hands, and today's headlines. Graphic and other means, multi -angle publicity and display of wonderful contents such as the Star Award, excellent works, behind -the -scenes highlights, and latest information, etc., continue to build momentum and enhance the popularity for the star prizes.

The National Public Cultural Development Center has specially opened WeChat video numbers to release live and short videos of the Star Award finals, with a click volume of 143,000. Up to now, the number of clicks of the new media matrix star award is 321,000 times. The "Star Award" final cloud exhibition is continuously released in Xinhuanet's "National Art+" column. ) (Two) Field, the number of visits reached 470,000 and 491,000, respectively.

Enhance the mass online and offline interactive participation experience

The masses can use the national public cultural cloud official website, APP, applets, and new media platforms such as WeChat and Weibo to use mobile phones, tablets, computers, and multi -channel access to the "Cloud Stars Award" topic to easily participate in the entire process of star prize awards. Master the latest developments, watch wonderful participating works, and real -time interactive feedback.

At the same time, the "Cloud Stars Award" special settings, reposting, comments and other people evaluating, feedback channels and interactive links, please see and let the masses comment. At the final scene, the National Public Cultural Development Center provided professional photography services for the audience and participants, took a check -in, take photos for the masses for free, and uploaded the photos to the "Cloud Star Award" feature for the masses to download and share.

Carrying out the original short video and picture collection activities of the "I and the Star Award" across the country, and also solicited the three types of short videos, picture works of cultural museums (stations) and all sectors of the society, and three types of short videos and pictures of "Main creators", "before the stage," and "Pickup Qunxing Award". Essence The solicitation results will be launched in the "Cloud Star Award" topic and the new media matrix. Among them, the "main creative theory" aims to introduce the content, characteristic highlights, creative stories and creative feelings from the perspective of the main creative team; the "front stage and behind the scenes" aims to record and tell the moving story of participating in the star awards in various places, showing that cultural workers are not for the fact that it is not for cultural workers People know work and life; the "check -in group award" aims to record the wonderful moment of the Star Award from the perspective of the masses and express their participation.

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