Guole Live | Xi Xiao: The live broadcast room becomes a "new classroom" in Guoshan.

Editor's note:

Affected by the epidemic, art performances such as national music have shifted from offline to online. Through live broadcast, the inheritor of the national music not only obtained a new stage, but also expanded the income channel with the help of rewards. A few days ago, the China Academy of Music School of Music, the editorial department of "China Music", and the editorial department of "Oriental Studies" jointly organized a seminar on "Live New Ecology to Help National Music Inheritance and Innovation". How practitioners are discussed in issues such as the necessary material support in inheritance work.

At the meeting, Xi Xiaoxiao, director of the Bamboo Flute Research Institute of Shanxi Aesthetic Education Institute, introduced his experience in the three and a half years of Douyin to publish a short video and live broadcast of bamboo flute. He found that a large number of comments in the live broadcast room were concentrated on technical problems such as consulting, vomiting, and tongue stiffness. Simple instrumental performances could not meet the needs of audiences well. As a result, Xi Xiao's live broadcast content gradually turned to doubts to help audiences learn basic performance technology.

Director of the Bamboo Flute Research Institute of Shanxi Aesthetic Education Art Research Institute Xiaoxiao

In Xi Xiao's view, the live broadcast provides a platform for learning and exchanges to help professional performers open up teaching space. According to Xi Xiao's observation, students who are around 20 years of age perform national music live broadcast, which can attract the attention of young groups. Young people are becoming the main force watching Minle live broadcast.

The "2022 Douyin Minle Live Data Report" shows that among the live audiences of all ages, the post -90s accounted for the highest proportion, 38.66%. Douyin netizens of different ages have their unique preference for folk music. After the 90s and post -70s, they love to listen to Suona. The post -80s prefer Guzheng. Erhu is widely welcomed among the 60s group.

Xi Xiao also found that if he uploaded the stage performance and limited attention, he instead of the solo, folk music, opera, classical music, jazz music recorded at home, was welcomed by the audience.

"As a performance group, Guole practitioners should have a certain professional spirit and mission, spread outstanding art works, restrict themselves with the special responsibilities of the artist, and take art pursuit as the most important pursuit." Xi Xiao said.

Responsible editor: Zhang Jiayi

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