Cultural Observation ｜ Why can the dark horse "Hidden Dust Smoke" rewrite the history of literary films?

Cover Journalist Yang Fan

On September 1, the movie "Hidden Dust Smoke" won the single -day box office championship for the first time 56 days after its release, rewriting the history of literary film applause. The film was released on July 8th. With a high reputation, it miraculously achieved the box office inverse growth in miraculously for more than a month, and exceeded the 50 million box office mark. The professional version of Cat Eye predicts the final box office of "Hidden Dust Smoke".

"Hidden Dust and Smoke" was written and directed by Li Ruizhen. Wumurelin and Hai Qing starred in the country, telling the two lonely individuals abandoned by their respective families. The journey of a pair of peasant couples from strange to familiar, from knowing to each other, to each other.

On the end of the summer stall, the single -day box office of "Hidden Dust and Smoke" reached 5.911 million yuan, and the first day of its release was only 340,000 yuan, there was a sense of vision of a sparrow to become a phoenix. At the same time, the film has already changed the disadvantage of the premiere day films of only 2.3%, and the proportion of the daily row films of the summer stalls rose to 15.6%.

As of 12 noon on September 2, the box office of "Hidden Dust Smoke" broke 53.19 million, and the cumulative number of movie viewers reached 1.51 million. The film exceeded 40 million at noon on August 31, and then exceeded 50 million in more than a day. Not only the box office all the way, the Douban score is as high as 8.5, which is the highest score of this year. "Hidden Dust Smoke" is well deserved as the biggest dark horse in the summer film market.

On social platforms, topics related to "Hidden Dust and Smoke" continue to be. As of now, on Douyin, the related topics of "hidden dust and smoke" and "movie hidden smoke" have reached 2.58 billion and 2.38 billion times, respectively. On Weibo, the number of topics related to "Hidden Dust Smoke" reached 230 million times.

A rural literary film, which can achieve such a proud result in the film market, which is popular in commercial films, has to be said to be a miracle.

Jia Zhangke is a very literary and artistic director in the Chinese film industry, but whether it is his classic "Children of the Rivers and Lakes", "The Old Man in the Mountains and Rivers", "The Three Gorges Good Man", or the topic documentary the previous year, "Swim to the Sea into Blue", None of the box office appeal like "Hidden Dust Smoke".

Interestingly, on the day of the release of "Hidden Dust Smoke" on July 8th, "Jia Ke" was still standing on his own Weibo. "Welcome everyone to come to Fenyang Seed Cinema today to watch Li Ruizhen's" Hidden Dust Smoke " , "Detective War" directed by Wei Jiahui. Two films are released nationwide today. "I believe that Jia Zhangke saw" Hidden Dust and Smoke "achieved today's results, and his heart was also happy.

The reason why "Hidden Dust and Smoke" can make so many audiences enter the theater for it. In fact, the most important reason is that this movie is very real and grounded, or the director Li Ruizhen uses the camera to talk about it. A "Chinese story" that moves the audience.

Some fans believe that the completion of "Hidden Dust and Smoke" is too high, which is much higher than the expectation value. The whole story is like an agricultural poem. It is difficult for people without rural production and life experience to make such a meticulous film. "Four seasons of cultivation, irrigation, harvesting, off -granulation, and building houses all year round, fresh, natural and simple poetic northwestern land ..."

The partner of the amateur actor Wu Renlin and the old opera bone Haiqing are even more impressive. The emotions of the two are embarrassing, and the open -minded optimism in difficulties is the other side of the current people's longing.

The success of "Hidden Dust and Smoke" once again proves that there is no shortage of literary film audiences in China. What is lacking is the director and screenwriter who take root.

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