Series interviews ｜ Fantasy theme online movie: Disposal and real, rebirth

Net Xiaoyi: At present, the fantasy -themed online movie is showing a rapid rise. In this issue, let's take a look at the "upward" journey it is experiencing.

Chapter 1

Fantasy Movie "Climbing"

Net Xiaoyi: Please briefly evaluate the creation of the current fantasy theme online movie.

Li Wei: When you sit down and enjoy a film, the normal order is to enter the eyes, ears, brain, and heart. There is no doubt that fantasy movies can successfully attract the public's attention and entertain the public. The strong and shocking visual effects allow users to quickly immerse themselves in the situation of the story. Before experiencing the deep meaning of the story, I realize the strong emotional stimulus accompanying the story, and as the story advances and deepen the significance to "enter the brain into the brain into the brain "Heart", was brought into a dual satisfaction of sensory and emotions.

Iron Drum: In terms of absolute number or from the box office performance, fantasy films are the main force of current online movies. In recent years, fantasy online movies have experienced several trends of themes from zombies and Taoist screens to the wind to rewrite the wind, and then to the monster power team. Each iteration puts forward higher requirements for the realistic level and stimulus of visual effects. It is also the development trend of the special effects and large -scale online movies of fantasy themes, which has pushed the box office of online movies to the year after year.

In 2020, the online movie sub -box office crown, runner -up "Qimen Jiajia" and "Ghost Girl Ghost: The Love of the World" is the peak of the fantasy blockbuster of the visual effect. But in the aesthetic style, different pursuits have been present.

"Qimen Jiajia" remakes from the cinema movie of the same name. On the basis of continuing the original story "Fog Gate" settings, it tells a fast -catching and qualifications. The story of the father's revenge and removing evil for the world.

From the perspective of narrative structure, "Qimen Jiajia" has not made much breakthrough. Zhou Tong, who was carrying a family hatred, became the son of heavenly candidates, and finally confronted the mad demon Bi Fang after the hardship of the "Journey to the Heroes". Similar positive and evil contests can be found in many fantasy movies.

However, in terms of visual aesthetics, "Qimen Jiajia" made different attempts. When the film shows the crowd of the magic demon, in accordance with the practice of online movies, it is still pursuing the style of gloom, horror, and bloody visual effects. However, when expressing the "Misty Gate" spell, the main creators played their imagination and combined the elegant sense of Chinese traditional martial arts and visual effects technology to show the audience's odd skills such as matrix and royal matter. Especially Mr. Tian Lao's scene in the water controlled the fish and did the same scene.

"Ghost Girl: The Love in the World" also remakes from the classic theater movie, which has invested more than 40 million, setting a new high cost of online movies. The story of "Ghost Story: Love in the World" still revolves around Ning Caichen and Nie Xiaoqian. recovery. As far as an online movie is concerned, a classic story is re -told regularly, which can be regarded as no success.

However, in order to attract the attention of the audience, "Ghost Girl: The Love in the World" has given up on the main line of emotion. Instead, it has strengthened the fragrant and weird elements in the visual effects, and weakened the character's growth and the infectious power of the story. In the fantasy action scene that requires creators to exert imagination, I can't find too many new ideas, but it is full of hard visual stimulation stacking. This fantasy blockbuster that specializes in special effects may be harvested at the box office with feelings and blockbusters in the short term, but the audience will not pay for repeated visual stimuli, and the fantasy story must also resonate with the actual emotional emotion. To some extent, the market high of "Ghost Girl: The Love in the World" has also become a phased logo point for the development of fantasy online movies.

Chapter 2

From "scary" to "attack"

Net Xiaoyi: What kind of changes are the fantasy -themed online movie behind the prosperous?

Iron Drum: From 2020-2021, the development of fantasy online movies ushered in an inflection point. From the perspective of market performance, the fantasy -themed online movie in 2020 rises to the box office high.

According to statistics, the top five in the box office of online movies in 2020 are "Qimen Jiajia", "Ghost Blowing Lantern Hunan Tibetan", "Ghost Girls: Human Love", "Sea Big Fish", "Ghost Blowing Lantern Dragon Ridge Mast", All fantasy special effects. The box office of the first three films exceeded the 50 million mark.

But by 2021, of the top five of the box office rankings of online movies, only the two fantasy films of "Xing'anling Hunter Legend" and "Ghost Blowing Lantern", which are all folklores of thriller, diluted the fantasy vision The pursuit of landscape and special effects. In general, in the past two years, the fantasy -themed online movies have jumped out of the strange circle of special effects and comparison, and gradually embarked on a new way to get rid of the truth and pay attention to narrative.

Compared with "Qimen Jiajia" and "Ghost Girl Ghost: The Love in the World", the scale of the two fantasy movies has decreased significantly, and there are no various kinds of illusion and monsters. They chose the way to walk folk horror movies, which visually highlight the sense of mystery, thriller and ritual. The story draws nutrition from folklore and focuses on the scrutiny of the narrative structure. This type of fantasy -themed online movie uses the strangeness and twists and turns of the story, partly replacing the visual stimuli, and satisfies the audience's imagination and expectations for this type. At the same time, the visual style that is deficient and realistic also avoids the infinitely rising costs caused by blind pursuit of special effects. "The Legend of Xing'an Ridge Hunter" is based on the legend of the "Emperor Wave Hunter" circulating from the folks in the Northeast. The main line of the last generation of the emperor surround hunter Liu Erye is the main line. The story of the strange talker.

The entire movie is divided into three units: "demon words", "acacia", "cause and effect", which tells the Malaysian monkeys to revenge on greedy doctors. Stories that can be independent. However, in terms of the structure of the story, the main creator does not adopt a simple platter form. Instead, he is good at the strange illusion of disruption and creating deviations from the facts of the people in the play. The three stories are staggered and complicated, and there are tension.

In the film, Liu Erye, who is determined to conspire, has played a role in fixing stars. As a person who has a lot of strange things in the forest, he can always see people's hearts through strange appearances. Under his guidance, the audience jumped out of the weird power and insight into complicated people's hearts, this fantasy story was positive.

"Ghost Blowing Lantern's Yellow Tomb" is a better word of mouth in the "Ghost Blowing Lantern" series of online movies. In the past, this series of online movies have taken the underground risks in the adaptation style. The fighting of the protagonists and various types of monster insects and monsters are the core highlights. However, "Ghost Blowing the Lantern's Tomb" has changed the reason, telling a story of an illusion.

In the movie, Hu Bayi and Wang Fatzi "made a mistake" Huang Daxian Temple in order to rescue the frightened thrush. Under the guidance of Uncle Zhao, they found the door to the underground world and broke into a bandit to cover the heavens. Yin and Yang Mansion. Here, because of the effect of the soul fragrance, they are in a dangerous multi -layer hallucination nestle ... This story also flexibly uses folk elements to set off the thrilling atmosphere, but it is even more amazing that the reality and hallucinations are difficult to discern in the film. The hallucination of the brain burning.

Compared with "Qimen Jiajia" and "Ghost Girl Ghost: The Love in the World", the scale of the two fantasy movies has decreased significantly, and there are no various kinds of illusion and monsters. They chose the way to walk folk horror movies, which visually highlight the sense of mystery, thriller and ritual. The story draws nutrition from folklore and focuses on the scrutiny of the narrative structure. This type of fantasy -themed online movie uses the strangeness and twists and turns of the story, partly replacing the visual stimuli, and satisfies the audience's imagination and expectations for this type. At the same time, the visual style that is deficient and realistic also avoids the infinitely rising costs caused by blind pursuit of special effects.

Net Xiaoyi: In this year, what new changes have been changed in fantasy online movies?

Iron Drum: In the first half of 2022, folk thriller officially became the mainstream development direction of fantasy -themed online movies. Among the top ten works, fantasy themes occupy six seats. Among them, only "Big Snake 3: The Battle of Dragon Snake" is a monster movie that visits the wind. The remaining five, "Yinyang Town", "Opening Coffin", "Longyun Town Strange Talks", "Old Nine Gate of Qingshan Begonia", "Mountain Village Fox Wife" -s all contain strong folklore thriller and even horror elements.

In this group of folk fantasy films, we can clearly see two different creative tendencies: "scary" and "attack". In order to pursue visual stimuli and horror effects, the former focused on the interpretation of ghosts and albums. Such works may be briefly attracted to the audience with the creepy audiovisual effects, but they often encounter difficulties in the "unclean" stage, that is, turning strange power and chaotic drama. The latter focuses on the narrative attack. Although there are no lack of stories of fairy fox ghosts, the overall insistence is the general direction of seeing people's hearts, and is good at creating suspicion with narrative tricks.

It was launched in June this year, and the box office and word -of -mouth of the accounts and reputation of the "Mountain Village Fox Wife", which has achieved good results, is a representative of the "attacking heart" folklore. This work continues the style of narrative of the Legend of Xing'an Ridge Hunter, and restores a period of spending fox wife in the Republic of China with the structure of "Luo Shengmen". In the story, the drama team prepared to cross the river to sing the red things, and was trapped in the night to break the temple by the wind and rain. With them avoiding the rain, there were a group of tight patrols, murderers, and unknown women ... they opened the conversation box after the "blind" pianist opened. In different people's descriptions of the legend of fox wives, the audience gradually put together the truth: How can there be ghosts and gods in the world? Some have always tested people's hearts and desire.

"Mountain Village Fox Wife" and "Legend of Xing'an Ridge Hunter" are from the hands of the same main team. Compared to the "Legend of Xing'an Ridge Hunter" a year ago, this time the story of the strange story of the fox wife tells, there is less forcibly preaching and a little more iron. Although there are still several folk illusions in the film, the visual presentation can be lighter and lighter, but it basically achieves "out of the fantasy domain and enters the world."

CHAPTER 3 How to move towards "highlight time"

Net Xiaoyi: In the previous issue, we talked about the fantasy theme of the oriental characteristics and traditional Chinese culture in the current online movie theme. Online movies have not yet ushered in their own highlights. So ask the teacher to point out the friends, how to make a step further?

Li Wei: Fantasy -themed online movies should still return to the story itself. Only "good stories" are worth telling and users are willing to watch. With the development of science and technology, we can create a "fantasy" that we can't imagine in dreams, and we should also inject a lively insight into visual impression of society and humanity. With "good visual effects" and "good story", it constitutes a good fantasy film.

Iron Drum: In the environment of reducing quality and quality and cost reduction in the film and television industry in recent years, the flexible volume of online movies and a shorter broadcast cycle are still its model advantage. As the market entity of online movies, the steering of the pitching effect to the return of return narrative is the development of the advantages of online movie models.

However, the performance of the imagination of fantasy narrative cannot only hold the "fairy, the fox ghost and the charm". When we see two works named "Models and Town", when we appear on the top ten rows of online movie box office in the first half of this year, we should be vigilant about the excessive development of folk customs.

From a more macro perspective, the rise of domestic folklore fantasy online movies in the past two years has a certain potential connection with the trend of pan -east -southern Asian horror movies led by the international stream media platform. Today, multiple urban fantasy -themed branches, including parallel space -time, physical interchange, and time cycle, have a head -up in many languages ​​of popular cultural narratives. The creator of the domestic fantasy online movie, if you want to leave the "Red Sea" from folklore, try to attack such urban fantasy waters.

At the same time, imagination is not limited to the narrative field, and the imagination of special effects is equally important to the creation of fantasy themes. At present, although the fantasy online movies on the market have made a breakthrough in the special effects and visual standards, there is always a strong sense of gaming and imitation traces in the aesthetic style.

Oriental fantasy has a unique visual system. The western -style "light sword" showdown to show "Sword Qi 30,000 miles" can not be directly expressed. In the field of online movies, we have no lack of special effects fantasy films, but we always lack a special effect film that can establish oriental fantasy visual systems and imagination. This peak is also waiting for online movie creators to conquer.

Net Xiaoyi: In general, fantasy movies have gone through early visual effects wonders. When they return to narrative, they are out of the inflection point, and the momentum is positive. However, it is common to say that "half of a hundred miles" and want to have more accomplishments in this theme. In addition to the visual effects and aesthetics of the natives, we must also continue to improve the imagination and the content of the story itself. Internal and external practice can break through the bottleneck and go to the next level.

- END -