Extraordinary ten years 丨 The world -class art hall is like this
Author:Ala Huangpu Time:2022.09.02
In 2013, the Shanghai Grand Theater closed for the first time. Before Daxiu, the Grand Theater first opened to the citizens for free, and received 115,000 visits for 10 consecutive days, which gave the Grand Theater a great inspiration. Since then, the low -priced public welfare tickets launched by the Grand Theater have not been broken.
In the past ten years, the Shanghai Grand Theater, as the first modern large theater in accordance with the standards of international first -class theaters, has brought about world -class performances while bringing more public space to the public. A friend drinking a cup of "Carmen Mocha" in the cafe, putting on "Chinese Drama" canvas shoes, playing a skateboard in theater square, allowing art to approach life is the Shanghai Grand Theater as the core theater of the entertainment world to integrate elegant art into the people's life. Pioneering and exploration.
Free visit to become the norm
Last weekend, the Shanghai Grand Theater ushered in a 24th birthday and nearly a thousand audiences who entered the theater to celebrate their birthday. Nine years ago, the Grand Theater was surrounded by steel bars and scaffolding, and spent 15th birthday on the hot and healing overhaul.
Before closed doors, the Grand Theater opened for 10 days for free. Within 8 o'clock in the morning, a long team appeared at the entrance of the Grand Theater, becoming a scene of the People's Square. According to statistics, these 10 days, the Grand Theater received a total of 115,000 visitors, far exceeding the expected 8,000.
The Grand Theater also conducted a sample survey on visitors, showing that more than 90%of visitors have never entered the Grand Theater. This allows the Grand Theater to reflect. After "upgrade", it should be served for most people. To this end, after the renovation of the Grand Theater was reopened, the citizens visited for free.
More importantly, since 2014, the Shanghai Grand Theater has launched four theater open days a year. Compared to the audience who usually entered the theater, more audiences participating in the theater are more or more families with children or children. Because the theater performances are arranged more at night, they are not convenient to travel, and the opening day in the daytime theater is more in line with their habits. Here, they can appreciate the program to draw cultural nutrients, and they are also a friendly social platform.
In 2016, Jiejev, known as the "Music Tsar", took nearly 400 elites including the Malinsky Theater, including the Opera Troupe, Symphony Orchestra, Choir, Ballet, etc., with more than ten containers. The overall "moving" came to the Shanghai Grand Theater, bringing five seven heavy performances. At that time, the artist Yuri Smecalov noticed the square dance and was inspired. He incorporated ballet and modern dance elements in the square dance, and created a humorous and grounded Russian square dance, which was popular on the Internet.
In the second year, the Malinsky Theater came to Shanghai again, and the Grand Theater proposed that they took the Shanghai audience to dance the square dance, and Smecalov readily agreed. In this way, at the main gate of the Grand Theater, Smecalov stood in front of the front and danced, and from time to time, the audience behind him shouted "Don't be shy, let go", and the dance fans who said "jump well" in their mouths, just It can jump up smoothly in half an hour, and even keep up with the rhythm to jump out of complete dance.
You know, they are not professional dancers, but they see audiences and dancers who are recruited for registration the day before. In their opinion, "square dance" is not important. It is important to appreciate the happiness brought by dance. No matter how old you are, the art world of the Grand Theater can accept anyone.
The theater is not just a show
Besides this important "big repair". After the completion, the Grand Theater is not only more beautiful on the stage, more refined equipment, and better audio, but more importantly, it brings new concepts to the Grand Theater, and opens more space to the audience.
In the past, the space of the Grand Theater's rest hall was forced, and the service function area was incomplete. Through the overhaul, the theater lobby and the first floor were opened to set up two stairs. The large open space that was given out, together with the location of the original shop, was transformed into a huge consumption space. In other words, when the audience is resting at the midfield, they can pick up the level and enjoy the new catering, exhibitions, shopping and other spaces built on the bottom floor.
With the continuous development of the performance market and the continuous improvement of the people's life needs, it is located around the people's avenue in the core area of the actual world. There are places that communicate and spend time before and after the performance.
Over the years, Huangpi North Road and People's Avenue have gathered cultural venues such as Shanghai Grand Theater, Shanghai Museum, Shanghai History Museum, Da Guangming Cinema, Xianleus Theater, People's Park, Shanghai Urban Planning Museum and other cultural venues. Collection and cultural consumer format.
To this end, the Grand Theater has gradually transformed multiple public spaces in theater since 2018 to make it more abundant. Two years later, the Grand Theater's excavation of the "treasure space" has achieved remarkable results. The humanistic living space located on the west side of the People's Square has been created as an A+art space, and it has become the first "new acting space" in Shanghai. The world has artistic vitality.
Big coffee room · cafe, a new design of the prototype of the background actor's dressing room, creating a comfortable and quiet ecological space like a dressing room. The coffee here may be a work that will be staged a few days later. Starring; Hou Shizhi · Art Store, you can not only find a variety of props, clothing, scripts, debris, scores, and posters, but also some unexpected surprises; During the field, a good place for resting, watching exhibitions, and conversations is also the diversified space of various exhibitions and exchange activities in the theater ... A+art space contains the main public space outside the Shanghai Grand Theater Theater. Here is the theme of stage art. With artistic life and creative experience as the core, regularly launch the theme performances, exhibitions, lectures, workshops, and markets related to stage art. There are regular art activities held. Artistic experience of space.
As early as 2018, the Grand Theater named the performance season with the theme of "Dream more than the stage". Zhang Xiaoding, general manager of the Grand Theater, believes that buying tickets, watching, and listening to the concert should be the only purpose of people entering the Grand Theater. In recent years, the Shanghai Grand Theater has gradually opened up the space outside the theater, attracting people not to watch the drama, and can also enter the theater to experience art.
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