good news!The State Administration of Radio and Television has been promoted, and the two programs of Guangdong Satellite TV are selected

Recently, the State Administration of Radio and Television issued the "Notice on the announcement of the first quarter of 2022" (hereinafter referred to as the "Notice"). The "Notice" mentioned that with the organizational selection of the State Administration of Radio, Film and Television, it was determined that 23 programs were "Broadcasting and Television Innovation and Excellent Program in the first quarter of 2022". "From the Farm to the Table", the two programs are selected!

The "Notice" pointed out that radio and television broadcasting agencies at all levels should carefully study and learn from the good practices and experiences of these programs, actively promote the innovation and excellence of radio and television programs, create and produce more good works that promote the style of the times and show the Chinese temperament. Showing new responsibilities in bacon casting souls, showing new actions on Shouzheng Innovation, and welcoming the 20th National Congress of the Party with actual actions.

In the first quarter of 2022, radio and television innovation and excellent program

"Four Species (Season 2)"

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"Four Species (Season 2)"

Wonderful show

The first large -scale original acrobatics and cultural exchange show "Four of the Skills" is another bold attempt for Guangdong Satellite TV to focus on promoting Chinese excellent traditional culture. The show gathered more than 200 outstanding acrobatics at home and abroad. With "culture" as its core and "competition" as a form, the Chinese acrobatics art that passed down for thousands of years will be "popular and younger", and the new model of "acrobatics+" will be created in a simple way.

Earlier, the program was selected as the "China Cultural Radio and Television Communication Project" key project and the "Global Development Audiovisual Sharing" broadcast event with the International Department of the General Administration of Radio, Film and Television. It was praised by the Central Propaganda Department and the State Administration of Radio and Television. People ’s Daily, Xinhua News Agency and other central media were highly recognized and called CALL.

In terms of Rong Media Communication, the total data of the entire network of the two seasons exceeded 2.373 billion, and there were 428 hot lists such as Weibo and Douyin, of which more than half of them entered TOP5 and more than 70 government officials across the country. The performance of "Four of the Skills" in overseas new media is also very eye -catching. The selection of the show on overseas social media such as Facebook and YouTube touched 87.096 million, interactive volume of 1.831 million, total playback volume of 14.655 million, and 352 Associated Press and other 352. The overseas mainstream media website reported reprinting; overseas users enthusiastically left a message after watching the show, expressing their love for acrobatics and even Chinese culture.

In the first quarter of 2022, radio and television innovation and excellent program

"From the Farm to the Table"

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"From the Farm to the Table"

Wonderful show

The "agriculture and rural" field integrates media programs "From farm to dining tables", based on the Greater Bay Area, facing the country, focusing on the national rural revitalization strategy, and committed to showing the results of rural revitalization. The program is supported by TV+new media+e -commerce sales+offline wholesale channels. Multi -angle and multi -channel help to help agricultural product brands and their sales, and add salaries to rural revitalization. In two years, the column group spanned 20 provinces, drove more than 500,000 kilometers, penetrated 700 rural areas, cast hundreds of agricultural products brands, and helped sell more than 5,000 tons of agricultural products.

Earlier, "From Farm to the Table" was guided by the State Administration of Radio and Television, the National Journalist Association of China, the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, Guangming Daily, Beijing Radio and Television Bureau, and Beijing Journalist Association. The second prize of the visual media integration of the Innovation and Innovation Creative Competition (the first prize vacancy).

At the level of melting media communication, the "From Farm to the Table" show and short videos have been broadcast more than 10 million times on each platform. The official video number of "From Farm to the Table" has lived more than 200 live broadcast rooms, more than 3 million people in the live broadcast room, and more than 700 agricultural products recommend agricultural products.

"From the farm to the dining table" is based on the traceability of agricultural products and the story of the new peasant as the starting point. The change of traffic, from the announcement of agricultural products to the platform operation, from copyright operations to product sales, from literary and artistic creation to a diversified three -dimensional ecosystem combining industrial integration, and give full play to the influence of the media integration, establish strategic cooperation with various advantageous resources The relationship, gradually strengthening the industrial function of the program, forms an innovative track that belongs to its own in the implementation of rural revitalization.

Writing/Che Yajing

Edit/Zhang Jiayun

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