"Song of Lushan": Industrial Intelligence 2.0 Encountered theme Drama 2.0

When the 2.0 upgrade of the theme drama, when the 2.0 upgrade of industrial manufacturing, and then the 2.0 upgrade of the platform episode, what kind of effect will it be created?

The upgrades of these three 2.0 are concentrated on a drama- "Song of Lushan".

Theme drama in the wave 2.0 upgrade

In recent years, the theme dramas have not only swept the major TV festivals, but also dominated the title list, applauding and calling.

In the three major TV festivals, "Shan Haiqing" and "Awakening" became the 27th White Magnolia Award's biggest winner, winning 4 and 3 awards, respectively; The works have won 3 and 2 awards; the two works are also excellent in the 32nd Feitian Award, and won 1 and 2 awards respectively.

In the TOP10 list of Douban 2021, all the top four are theme dramas, namely TOP1's "Awakening Age" (9.3 points), TOP2's "Shan Haiqing" (9.2 points), TOP3's "Merit" (9.1 points "(9.1 points" ) And TOP4's "Dajiang Dahe 2" (8.8 points), especially "Awakening" and "Shanhai Love", more than 400,000 viewers scored them, and they are the most authentic "applauding and calling seats."

And this "applauding and calling" is actually the "fruit" after the theme drama has been upgraded at 2.0.

It is no longer the theme drama of version 1.0, but a 3 -dimensional version 2.0 upgrade has appeared:

The first is quality. The content of the content is excellent and the level of art is extremely high, which is also related to the creation of more and more ingenious outstanding film and television people entry theme dramas;

The second is multi -screen. From the large TV screen, gradually shift to the large -screen small screen couplet, forming a TV station+video website, live broadcast+on -demand parallel, which is conducive to enlarging the long -tail effect of the theme drama;

The third is young. The young audience has become the core audience of the 2.0 era of theme drama, and it has also become a folk tap water that boosted version 2.0 theme drama. Their patriotism enthusiastically projected in the theme dramas, and the theme drama deepened their patriotic enthusiasm.

These three are highly fit with Mango TV. Therefore, Mango TV has also become a pioneering power in this wave of theme drama 2.0 upgrade exploration.

This time, Mango TV and CCTV's "Song of Lushan" can be regarded as a successful practice of a theme drama 2.0:

On the one hand, the mainstream support, which has been recommended by mainstream media such as "News Broadcast", "People's Daily", "Guangming Daily" and "Workers' Daily";

On the other hand, you pay for young groups to fully log in to major groups of young groups such as Weibo hot search list, Douyin hotspot list, headline hot list, and Netease hot list.

And when we carefully review the evaluation of netizens on the drama, we can see that it is the attribute of the theme drama 2.0:

On the one hand, netizens believe that the theme of the work is good, scarce, and large pattern.

"This year's theme of heavy work began to go ashore, first encourage four stars;"

"The TV series with heavy industrial themes is the first time to watch, I want to know more about this"; ";

"In the end, the end of the call of the master was really moved! Tribute to the tens of millions of workers in our country, sincere and pattern, so full of little stars, I hope the play can finally win a prize!"

——This is the mainstream level.

On the other hand, netizens believe that the male and female owners are interesting and fun.

"Wei Yan and Jin Yanzi, the pair of happy enemies, really absolutely, one is a walking science and engineering textbook, and the other is Xiaoqiang who can't die.

"Wei Yan's little mouth was bang, and when he spoke, he jumped on the Jinyanzi Thunder Area. I felt that the next second Jin Yanzi wanted to welding Wei Yan's mouth.

——This is the young level.

The so -called theme drama 2.0 is to tell the big nations that young people need to know through the fresh characters, interesting relationships, and vivid plots that young people like, and they are responsible for the big nations, big powers, and great powers.

And this is the mission, meaning and value of theme drama 2.0.

Taking "Song of Lushan" as an example, it is a theme drama with heavy industrial theme. Many of its expressions are actually asked and told young people:

The first is to talk about the competition of great powers. Heavy Industry is the basic industry of the national economy and the rising cause of the competition of great powers. Especially in the new wave of industry 4.0, China can catch up with or widen the gap, depending on the struggle of a new generation of heavy workers.

In the play, through the mouth of the male lead's father, I said something: "What I say is to fight for the right to speak for Chinese engineering machinery. In this life, there must be one thing, it is worth struggling for a lifetime ! ""

The second is to talk about personal choices. With the mouth of Song Lao's model, it is said that now the dilemma of domestic heavy industry, "How many years are the young people who are still willing to be workers?" "Young people all run away from the factory like running."

And what about the current situation? Excellent young people flow into the virtual economy in large quantities, but the real economy is facing talent faults. However, the real economy is getting worse and better, and the virtual economy is getting better and better. In the long run, it will hollow out the real economy and enter the era of industrial hollowing early.

This is why, the end of the drama is shouting "Master" one after another, calling on young people to inherit the blood of the heavy industry, and let the individual's choice integrate with the development of the country.

Industrial Intelligent Industry in the plot 2.0 upgrade

In the evaluation of netizens, there is a vein that is an industrial person. They recognize the actual reality of the industry--

"I'm watching, finally there is a TV series that filmed our manufacturing practitioners"

"The play is still very exciting. It is not injected with water and is close to reality. The engineer has feelings for these."

In the following, let's disassemble the text of the work and see how "Song of Lushan" uses a 2.0 version of the theme drama to rename a new era of my country's industrial intellectual manufacturing 2.0.

From the perspective of the work, "The Song of Lushan" set up a very constitutional structure-

At the beginning, throw a core crisis.

Lushan Heavy Industries with a history of 72 years of development is facing an unprecedented crisis of survival. For five consecutive years of cold currents in construction machinery, Lushan Heavy Industries also declined for five consecutive years in the industrial cycle. The asset -liability ratio exceeded 81%. The last fiscal year lost 27 billion yuan. There is no sign of heating.

What should I do in such a dilemma?

Therefore, two different roads are formed.

A road is the "heavy industry replacement of finance" advocated by the chairman Fang Ruizhou (Hou Yong);

Another path is the "independent research and development, intellectual manufacturing upgrade" advocated by the male master Wei Yan (Yang Shuo).

As a result, there are three kinds of interests.

Some people pay attention to personal interests, such as Zhang Bin in the Research Team of the Wei Yan, and he even wants to sell the team's research and development project to overseas competitors to obtain personal dividends;

Some people pay attention to collective interests, such as the chairman Fang Ruizhou. The reason why he advocates "heavy work to change finance" is to solve the company's urgent need to save the company's life and the lifeblood;

Some people pay attention to national interests, such as Vice Governor Qiu, Secretary of the Provincial State -owned Assets Supervision and Administration Commission, standing on a higher pattern and above the map. What he sees is the long -term significance of heavy workers to the country.

Therefore, the reason why "The Song of Lushan" is wonderful because it intertwines short -term contradictions and long -term contradictions. Is it necessary to maintain the survival of the enterprise, the current salary of the employee, or to strive for a long -term investment to complete the intellectual manufacturing upgrade?

In the intertwined academic position and market position, as Mr. Wei Yan said, "The market requires the rooster every day, but scientific research must be a flying eagle."

Inserting personal struggle, competition between corporate survival and great powers, the destiny of the three may be a community or an antibody. There is no conflict and compatibility with each other.

Therefore, the "song" in the name of this work is wonderful. It has a harmonious sound, and there are discordant sounds, and each other is symphony.

The wonderful notes are played by vivid characters. Every character has a very distinct position and action, which makes the character line very clear and not confused ——

Wei Yan represented scientific research, and he said, "My mission is to do high -precision". He took the mission of his father's unfinished mission and took up the banner of scientific research on the upgrade of Lushan Heavy Arts.

Jin Yanzi (Jiao Junyan) represents technology. Her goal is to wear a white helmet. She has a good identity of a welder and is proud of this.

Fang Ruizhou represents the operation. His position is whether the company can not fall, can survive, or develop. All his decisions are to achieve the choice of maximizing the interests at the operation level.

Only by allowing scientific research, technology, and management to be upgraded can industrial intelligence build.

Through such a quality theme drama with distinctive characters, compact plots, and large background, even if we are not a heavy industrial person, we can also feel Hong Bo in the times. We can also understand how difficult it is to be in the reform of state -owned enterprises, heavy work, and intellectual manufacturing upgrades. Essence

In fact, heavy industry is a strong cyclical industry. From 2017 to 2022, it is the downward period of China's heavy industry. This drama presents the true status quo and real dilemma faced by China's heavy industry over the past five years. Not only did it make up the writing of the stories of heavy industry in the theme drama, but also gave the heavy workers in the struggle, transformation, and upgrading, and to give firm confidence and direction.

Open Mango TV series 2.0 upgrade

In fact, the 2.0 upgrade of the mango TV series has been two years.

Starting from the end of November 2020, the Mango TV launched "Installation", which officially opened the 2.0 version of the Mango TV series to the realist line.

Route 1, forming a cross -screen network with CCTV.

"Putting Terrace" is the first set of mango TV and CCTV. During the broadcast period, not only will CCTV's ratings continue to rise, but it also allows the mango TV drama to open the mature age for the first time to the audience, and the mango TV is launched. The first shot of the transformation of the episode 2.0;

"Happiness Double" is a webmaster of Mango TV and the eight sets of CCTV. For the first time, the mango has self -made drama to deepen the drama cooperation between the mango+central system;

The "Song of Lushan" is a set of mango TV and CCTV again. The premiere not only achieved a good results for CCTV's breaking 1 ratings, but also formed a very good user retention effect on the mango TV station. It is a win -win situation for a network network.

Route 2, strengthen the ecosystem of theme dramas.

In a broad sense, theme drama is a major theme drama in realist dramas in the large category of realist dramas.

In the past two years, inside the mango department, it has attached great importance to the self -producing and self -producing of theme dramas, and has become a main force of the mango drama.

From "ideal to China", to "Bai Lian Steel", and to "Song of Lushan", behind it is the figures of Hunan Broadcasting Film and Television Group. Taking "Song of Lushan" as an example, it is a "Hunan theme drama" with a clear "Mango". "Formation. The theme dramas that are filmed in Hunan, Hunan, and broadcast in Hunan have made Hunan Radio and Television the core town of this round of theme drama 2.0 upgrade. And Mango TV, as a network dissemination window of Hunan Radio and Television, uses the "Hunan -theme Drama" to play the maximum effectiveness through Taiwan Internet connectivity, such as "Ideal Shining China" and "Bai Lian into Steel", which originated from in -depth cooperation with Hunan Satellite TV, so For Hunan Satellite TV formed a dual platform for ecological TV, through high cohesion internal collaboration, to create the best broadcast effect; for example, "Song of Lushan", with the help of CCTV platform, "Lushan's story" becomes "the story of the country". Essence

Route three, create realistic boutique brands.

In the author's understanding, the brand of "Mango Merra" is not only at the specifications, but also the brand of the category of short dramas; it is also at the level of tone to release the signal of mango transformation realism.

Through a theater blessing and focusing on operations, Mango TV made a concentrated package to the most essential realist masterpiece in the resources, so that people can immediately perceive the great efforts of Mango TV around realism. Essence

For more than a year, I have launched "Wolf Hunter", "I am pretty good in his hometown", "One Years of Work", "Zhang Weiguo's Summer", etc. "Realism and innovation short drama", let us see more possibilities and more space in realism. It may be as desolate as "Wolf Hunter". It may be as much as "Zhang Weiguo's Summer" as "Zhang Weiguo".

Therefore, when we look at the 2.0 upgrade of the mango TV series as a whole, not only has the logic of the drama logically upgraded, it becomes more realistic thickness; Open flexibility.

No. 1 conclusion

Everything is connected, and the avenue is one.

In China, Mango TV will take a variety of market -oriented online audiovisual platforms, and walk out of the characteristic road of mainstream media, becoming an important window to convey positive core values;

In foreign countries, it is like Lushan Heavy Industry to compete with the global power of the world. This is a hard power. In the future, the mango TV may also compete with the world's media to compete for the right to speak in the field of public opinion. This is soft power.

Although this step may be far away, our culture is still limited, but we need to repair it first to fight.

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