The summer stall exceeds 9 billion officials, which is more gratifying than the increase is the counterattack

The Yangtze River Daily Da Wuhan Client September 1st (Reporter Wan Xuming) The reporter from the Changjiang Daily learned from the professional version of Cat Eye that as of 18:00 on August 31, the summer season this summer was closed at 9.121 billion yuan, an increase of 23.57 from the same period last year last year. %, The "Life Event" filmed in Wuhan contributed nearly one -fifth of the box office, Hubei ranked sixth in the province's box office list. But what is even more gratifying than the increase is that in the summer stall of the soldiers, good movies have not been buried, and the small -cost literary film "Hidden Dust Smoke" reverses the wind after the release of the air, and the box office has soared to 40 million yuan.

9 billion officials, the contribution of "Life" contributed nearly one -fifth

According to the statistics of Cat Eye, as of 18:00 on August 31, the box office of this summer reached 9.121 billion yuan, compared with 7.381 billion yuan in the same period last year, rose by about 23.57%. Among them, "Lone Moon" solicited 2.892 billion yuan, becoming the biggest winner of the summer season, and at the same time ranked among the annual box office chart runner -up. Zhu Yilong's film "Life" starring Wuhan and shot in Wuhan followed closely with a result of 1.708 billion yuan, contributed about 18.7%of the box office in the summer file. "Jurassic World 3" won 1.059 billion yuan, ranking third. In the box office rankings of each province, Hubei Province ranked sixth with a score of 432 million yuan.

As we all know, the summer stalls have always been a big movie. "The Demon Children of Nezha" of the domestic animation film box office ceiling, "Wolf Warrior 2", which is still ranked in the runner -ups of the history of the history, "I'm not the medicine god" that made Wen Makino completely out of the circle, and the "catch catching "Monster", etc., all come from the summer season.

But this year, major films in the summer have encountered the problem that has never been seen before: limited files. "New God List: Yang Yan" staged the "airborne" of the three -and -a -half days of official announcements in advance. As a new work created for three and a half years, "New God List: Yang Yan" announced the summer of 2022, But there is no specific date. Some theater staff revealed that "Yang Yan's movie hard disks have been received, and I don't know when it is released." Until 16:00 on August 15th, the film was officially announced that it will be released on August 19, three and a half days later. Essence Similar situations appear on most films in the summer. From the fixed gear to the release, there are not many time left to them. "Lone Moon" and "Broken · Bridge" have 10 days, "Little Yellow People Eyes" for 11 days, and "Tomorrow War" is only two weeks. How much is this challenge? "Wandering Earth 2" locks on the schedule of the first year of 2023 in August, leaving enough publicity cycle for half a year.

It is not easy to earn 9 billion box office in the "airborne" that caught off guard. It is not easy this summer.

Against the wind, the popularity of "Hidden Dust Smoke" is still rising

The scores of 9 billion are not easy, but it is even more exciting, and it is also the "Hidden Dust Smoke" of the summer season. On the afternoon of August 31, 54 days after the release, the box office of "Hidden Dust Smoke" exceeded 40 million yuan. Compared with the 1 billion or 2 billion of the three -day three -seater, these 40 million are inconspicuous. However, from 10 million to 20 million, "Hidden Dust Smoke" took nearly 30 days; it took only 8 days from 200 million to 30 million; from 30 million to 40 million, it was shortened to 3 days. For a movie, this is a bizarre curve: time does not let it disappear from the big screen, but reverse the wind.

And it is the "tap water" that help it counterattack. As a literary film that enters the northwestern countryside, even with the aura of the main competition of the Berlin Film Festival, "Hidden Dust Smoke" is also niche. But no one expected that when the video was launched, netizens found it. In the hardest life, maintaining the purest kindness, encountering the most true love, its true and heartbroken, so that many audiences are immersed in the life situation of two protagonists and become "tap water". Many netizens on video websites on video websites After watching it for free, I still choose to spend money in the cinema. The unexpected popularity has made "Hidden Dust Smoke" one of the most affirmed literary works in recent years. The film has announced the extension of the screening until September 30, and the popularity is still rising. It did not live up to the audience, and the audience did not live up to it.

Also counterattack is "Battle of Tomorrow". As a "science -science mech film" that is not common in China, the film takes 7 years to complete, and the first weekend of the release will receive 200 million box office. However, the deep pit of "first -class special effects, second -rate script" made "Battle of Tomorrow" quickly open and low. As the director and starring of the film director, Gu Tianle, who has always been low -key, "burst into tears" in dense publicity activities, and netizens couldn't sit still and began to run around the film. Despite being questioned "selling tragic marketing" and "moral kidnapping", "Battle of Tomorrow" finally began a counterattack after more than half a month. Writer Liang Xiaosheng also wrote an article, praising the "Battle of Tomorrow" "The ambition of the Chinese special effects practitioners, and the Chinese special effects talents can reach the world level in three years."

【Edit: Zhao Ke】

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