Surprise> regret!The total box office of the summer stall exceeds 9.1 billion, and the type of theme is more!

[Global Times Special Reporter Lu Ke] The 2022 summer file for 3 months finally ended before school. This summer is 92 days (June 1st to August 31st), and the total box office exceeds 9.1 billion yuan (RMB, the same below). Although there is still a gap before the peak period before the new crown pneumonia epidemic, it has been the best summer file in the past three years. It has laid the foundation for the Chinese film market in the second half of this year, and also paved the next Mid -Autumn Festival and National Day files.

"Top students"

As the longest schedule of the year, the summer stall is more flexible on attracting the audience because of the summer vacation of elementary and middle schools. Looking back at the summer stalls of over the years, the types of movie types of science fiction, animation, and adventure can often achieve box office success.

In the summer of 2019, the highest box office (17.7 billion yuan) was the highest in history. The hero who boosted the broader market this year's summer file comes from the science fiction comedy "Lone Moon" created by the happy twist. Since its release on July 29, it has been well received. It has long occupied the top box office list for a long time. It has accumulated 2.89 billion yuan box office. The champion, "Water Gate Bridge of Changjin Lake", which is second only to the Spring Festival, is temporarily second in the 2022 total box office.

On the basis of maintaining the comedy style of happy twist, "Lone Moon" creates many science fiction scenes and plots. Heroes of heroism during orgasm also meet the expectations of the audience. Another domestic original sci -fi movie "Tomorrow Battle" also won the favor of male audiences with the pioneering of "China's first mech science fiction", and won the box office of 620 million yuan in the summer season. "Jurassic World 3", which belongs to the Hollywood classic IP series, won 1.06 billion yuan in the summer file with a mature industrial system and special effects level, becoming the first box office of imported films in 2022.

The biggest dark horse this summer is the "Life Event" with realistic theme. This "funeral theme" work, which was originally scheduled, was released on June 24th with a stable long -term reputation of word -of -mouth, and has received 1.71 billion yuan box office. The success of "The Great of Life" originated from the excavation of traditional Chinese culture and family emotions. Pioneering significance.

In fact, realist works become dark horses in the summer season. It is not a precedent: In 2018, "I'm Not a Medicine God" won 3 billion yuan in box office results. It can be seen that the audience still needs this type of excellent works. Just as the twist background of "Lone Moon", many comedy elements are also added to "Life", and appropriate business methods are used to closer the distance from the audience. Another real -subject movie "Broken Bridge", more types of suspense films, use the private detection of the heroine to expose the corruption behind the hypocrites. Yuan's box office is a good result.

Black horse

The most surprising and gratitude of this year's summer file is the small cost film "The Most Artistic and Most Realist" film "Hidden Dust Smoke" of the year. With the annual high score of Douban 8.5, this "only Chinese film that shortlisted the three major international film festivals" this year shows the real Northwestern countryside. "Infectious power. Nearly two months after the release, the box office and volume rate of "Hidden Dust and Smoke" did not decrease. Even after the online network, it still received an average box office and high seat rate of 4 million yuan. At present, the box office is over 40 million yuan. The version predicts that its final box office will exceed 80 million yuan, which is expected to reach a record high of Chinese art films in recent years.

There are surprises, and there are regrets. Although the total box office of this summer has increased significantly compared with last year (7.3 billion yuan) and the previous year (3.6 billion yuan), it has not yet got rid of the impact of the new crown pneumonia. There are also important ticket warehouses such as Shanghai that are not fully opened. Such uncertainty makes many filmmakers dare not put new films easily, with multiple withdrawals, archives, and even airborne files. Many summer films, including "Lone Moon", are determined in the week before the release. The theater did not receive publicity materials such as digital copy and poster the day before the film premiere, which affected the overall curve of the box office.

The cartoon that should have been made in the summer season, which is also affected by the fixed file, and failed to set off higher attention. It was only near the screening of the screen. Not only did it hit the car time, but it was near the end of the summer, which limited the box office development and word of mouth fermentation. At present, the box office of the two films is 330 million yuan and 180 million yuan, respectively.

Help Mid -Autumn Festival, National Day file

After a long summer season, it is the Mid -Autumn Festival and National Day. If you can continue to maintain 80%of the national theater reinstatement rate, it will become the best time for the Chinese film market to continue to boost.At present, more than 10 films have been fixed in the Mid -Autumn Festival. Among them, the theme of Hong Kong production crime "Net" and the female theme "There are her in the world" is the most promising."The end of the sea is the grassland", "Mom!"It will hit the iron while hot, and warm Chinese audiences in the reunion festival of the Mid -Autumn Festival.As for the more important National Day file, there are currently no important films, and the film and theater lines are becoming more and more cautious in the schedule.For the audience, there are any new films to watch the cinema during the holiday holiday, or it will be a "blind box" full surprise.

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