Cover comment ｜ Simba re -enables "Bird's Nest's Old Things", and the live broadcast will finally bid farewell to Cao Mang

Jiang Yan

On the evening of August 30, Simba broke the news that Liu Genghong had sold fake bird's nest. In this regard, Liu Genghong's brokerage company issued a briefing that Liu Genghong had not sold the Bird Bird's Nest Products in the Douyin live broadcast room, but he did sell the product in other platforms that cooperate with Hangzhou Wheat Air Corporation and apologized. (Cover news)

In recent years, the Internet celebrity anchor Sinb has continued to make a storm. Earlier, it was because of the "bird's nest incident" for tens of millions of compensation, which caused great injuries. For more than a year, Simba turned over the old account and set off waves, pointing directly at "Liu Genghong's couple sells fakes." In the words and words in the words, there is a significant meaning of being flexed and pulling others into the water. As soon as the incident came out, Liu Genghong, who was pushed to the cusp of public opinion, quickly came forward, and resumed the ins and outs of the matter. In addition, he also expressed sincere apology and promised to deal with it properly. Liu Genghong's people set up to be pleasing. This wave of sincere response has also been recognized by many netizens.

Indeed, if there is a "sale of leave", it is time to punish it equally. However, from the information disclosed at present, Liu Genghong and Simba are indeed very different. First of all, the "selling fake bird's nest" in the live broadcast room was almost arrested, and the sales volume was huge and the impact was bad. In contrast, Liu Genghong belongs to the "leftover problem left" two years ago, and the number of originally sold was very small; more, more importantly, Simba was punished. "Make false or misunderstandings of commercial propaganda behaviors." In other words, it is not that the product itself is a fake, but the "sugar -water bird's nest as a bird's nest" involves illegal.

Liu Genghong and Simba sell the same products. How to qualitative this behavior is to depend on how to "propagate" and have it deliberately misleading consumers? As the so -called over -punishment is equivalent. Only by comprehensive evaluation subjective intentional intention, objective consequences, and "influence elimination" and other factors can we make fair and proper treatment. Since the beginning of this year, Liu Genghong, who has a lot of love because of jumping fitness in the Douyin live broadcast room, has to face up to the previous platform's "old affairs" on the previous platform to do a good job of responsibility. On the other hand Popularity to fans with a better "work".

The "Bird's Nest Incident" was involved in the two major Internet celebrities, which are involved in Simba and Liu Genghong, which is hard to say. The black history of Simba is not so much indignant because of Liu Genghong's Chen materials, it is better to say that the specialized and elite blogger group is struggling with "sound reconstruction". Liu Genghong, Dong Yuhui and other new network celebrity bloggers brought new vision, style and weather. This change will inevitably lead to re -distribution of traffic.

In the era of short videos, Simba is a typical representative of the old iron culture. The grasshoppers are hi, Zhang Yang is unrestrained, and the rivers and lakes are full of energy. Professional bloggers who work in the field of "surgery industry have specialized" -These two types of Internet celebrities may not have absolute high and low differences, but the objective fact is that with the rise of a group of high -quality professional bloggers The content ecology and user aesthetic tone of knowledge with knowledge must continue to improve. By -way to professional anchors, winners are the extensive audience of the Internet era.

Just recently, the China Internet Information Center released the 50th "Statistical Report of the Development of China's Internet". The report shows that as of June 2022, the scale of netizens in my country was 1.051 billion, and the Internet penetration rate reached 74.4%. "No rivers and lakes, no live broadcast" will eventually become the past, and the live broadcast industry will eventually say goodbye to the preface to the grass. As more and more professional bloggers who are more and more professional and cherish the wings are active. Positive power, promoting the system optimization of the entire supply chain of the cargo industry. Under earlier, from the upstream supply of selection to the downstream after -sales service, it should be evolved into a more ideal state.

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