Why is the sequel that is difficult to renew "Ode to Joy"?｜ Art Review

"Ode to Joy 3", the plot is always jubilant on the paper, but can't make a hot life. It's like there is no boiling hot pot. No matter how good the ingredients are, how can it be worse.

"Ode to Joy 3" is currently on the air, from 1 to 2 to 3. In this IP, investors want to put long -line fishing fish, but the audience cannot buy it. Essence The fish was not hooked, but the fishing rod was about to break.

Why is the same "five beauty", but it makes people unable to like it? "Ode to Joy" is a bit unhappy and scattered.

According to the character templates in the previous two seasons, the third season is basically seated. For example, Zhu Xi, who comes out of the small town, has the shadow of Fan Shengmei; Yu Chuhui, the weirdness of the ancient spirit, gathered the character of Qiu Yingying and Guan Yaner; The focus character Andy. But the days when these girls live together, either feathered or three feet away from the ground, making it difficult for the audience to enjoy.

The reason why "Ode to Ode to Joy" 6 years ago was sought after by a unique storytelling of women's perspectives. Seeing the friendship and contradictions of women from different strata worked with the balance between ideals and reality. Feeling, forming resonance, and then perception. But in "Ode to Joy 3", the plot has always been jubilant on the paper, but it can't make a hot life. It's like there is no boiling hot pot. No matter how good the ingredients are, how can it be worse. The character lacks real behavior logic, away from a solid life experience, and the "new five beauty" on the screen is just a few "silly white sweets" who are busy acting in life but do not understand life. The image of the urban women that they put together, not only lacking texture, but also very vague, so that the audience did not know why, and helplessly voted with remote control. The reunion of the "Ode to Ode to Ode to" in advance, eventually dispersed.

Ode to Joy 3

The sequel is the product of the market -oriented development of TV dramas. A successful role, a fascinating story, the audience always wants to see more good results, because of this demand, which has spawned the production of sequels. But the establishment of IP has two states. American dramas, British dramas, etc. are mostly the first season broadcast mode of the first project, first with creativity, and then shooting and thriving. The plot will not end in one season. Among them, feel a rich life and fall in love with a few interesting souls. After the rhythm of the drama watching is recognized by the market, it has tapped huge business potential. Not only does it have future expectations, but in turn promotes the investment of the start -up drama startup, produces more good scripts, and attracts more good actors.

Ode to Joy 3

The domestic TV series basically goes to the single drama mode first. Like the "Ode to Joy" market, the investor only considers the potential of continuing to tap this IP. But this kind of excavation is actually digging another well, which has nothing to do with the original. Because the original story is finished, the development of the characters is also in the end, and if you want to take a picture, you must start another stove. In this way, the stories, characters, and the strong coupons established by the audience helplessly weakened, and even disappeared. This IP will soon lose a halo, finally abandon, and life end.

Ode to Joy 3

Many popular TV series have been filmed sequels, "Returning Pearls 3", "Bright Sword 2", and "Forensic Qin Ming 2 Qing Daofu". , Even word of mouth. This type of failure has a common feature: the actor changed, the story changed, and the style of the whole drama could not be grasped. How can the audience love it?

The TV series is a business behavior. It has a successful IP. There will always be a sequel to shoot. How to avoid the embarrassment of the continuation of the continuity? The creative team may wish to change the idea from the perspective of the audience. Taking the parenting theme "Little Happy", "Little Li Li" and "Little Reunion" as an example, in the context of a single drama suitable for the domestic market, since the story is finished, can it retain the plot structure and characters recognized by the audience in the new story. The relationship, attracting them to continue to stay on the screen with familiar drama tension is the test of the professional ability of scripts, directors and actors. It is expected that there will be more sequels in the future to successfully renew their lives.

Xinmin Evening News · New Minnan Evaluation

Author: Jiangnan

Edit: Li Zheng

Xinmin Evening News Xinmin Evening News is a newspaper with temperature, strength, dimension, and scale. It started in Nanjing in 1929. It is based on Shanghai in the next long term and faces the whole country. Looking at the world. It is the earliest newspaper in Mainland China and has been published continuously so far, with a daily circulation of 1 million copies.

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