The virtual idol was terminated by the record company, but it turned out to be due to racial problems

Virtual idols will also be unemployed, or because of racial problems.

On August 23, in the Black Radible Organization Industry Blackout accused the virtual Rapper Fn Meka and its works inappropriate cultural embezzlement and the stereotypes of the black group, Capitol Records, a record company of Global Music, chosen and virtual Rapper. FN Meka officially canceled the contract.

At this time, FN Meka only signed with Capitol for less than two weeks. It has just collaborated with the Billboard champion Gunna and "Fortress Night" professional player CLIX.

In this regard, Capitiol RECords issued a statement saying: "We have the deepest apology to the black group, because we do not pay enough attention to the fairness and creative process behind it when signing this project."

The scene of virtual idol FN Meka seems to be temporarily silent in the virtual universe, but the ethical pain around the virtual musician is floating on the water.

By encirculation FN Meka

Who is FN Meka?

It is reported that he claimed to be the first AI rapper. From the appearance point of view, he is a half -mechanical black man. He has a green and yellow dirty braid, with tattoos on the face. He is often known as a tide card with exaggerated gold jewelry. Essence

In Tiktok's work, he has a gold -plated Rolls -Royce, a Gucci pattern Tesla pickup, and a green Lamborghini. He often surrounds the left and right, and threw a stack of 100 yuan bills on them.

FN Meka officially debuted by the virtual idol label Factory New in April 2019. As of now, he has accumulated over 10 million fans on TIKTOK, and the volume of works accumulated by more than 1 billion; 500,000 fans on Spotify, ins, Ins, ins, ins, ins, ins. There are 220,000 fans. At present, FN Meka is considered a net worth $ 5 to 6 million.

This year, FN Meka finally waited for the olive branches thrown by the mainstream record company, and officially signed a contract with Universal Music Records Capitol Records. On August 12, Capitol Records released the song "Florida Water" for FN Meka. Not only did they cooperate with the Billboard champion Champion Gunna and CLIX, professional player CLIX, but also invited Turbo and Gucci, the producers of TRAVIS Scott, Lil Baby, and Gucci. DJ Holiday, the producer of Mane and Nicki Minaj, served as the song production.

But shortly after the song "FLORIDA WATER", the black group's dissatisfaction and criticism of FN Meka poured to Capitol Records. Critics pointed out that a large number of errors in FN Meka's lyrics use the term NIGGA, suspected racial discrimination, degrade black cultural elements, and regard it as a impact.

On August 23, Twitter users announced a screenshot of the INS page released by FN Meka in June 2019. In the photo, FN Meka was beaten by a white policeman. Public opinion.

In the end, Capitol was interviewed by the New York Times and expressed his gratitude to the constructive opinions received in the past few days. He publicly apologized for the FN Meka project and announced that he would end cooperation with it to take effect immediately. Subsequently, FN Meka's INS account turned to private, Tiktok stopped, and the song "Florida Water" was also deleted on the streaming platform.

After a few hours of the apology statement, the Black Radible Organization INDUSTRY BLACKOUT also responded on social media, saying that the cooperation between Factory New and Capitol on FN Meka was "direct insult to black groups and our culture."

In their opinion, FN Meka "originated from the vulgar impression of black artists" and was full of "film and slander" in his lyrics. At the same time, CAPITOL Records and Factory New use the funds of the project for the marketing of the project's funds for black charitable organizations and the signing of black musicians signed by it.

In addition, the legal "distinction" of virtual human FN Meka and live singer Gunna has also attracted the attention of Industry Blackout. It is reported that when the song "Florida Water" was launched, the rapper Gunna was arrested and jailed. The label was established in 2012 and was accused of being closely related to the blood gang. In the FBI's indictment on the YSL label, Gunna's lyrics and MVs were also used as evidence.

Innustry Blackout pointed out in the announcement, "The difference is that virtual musicians will not be charged by the federal." There is no doubt that the FN Meka project has to press the suspension button, but after this battle, each one is to the virtual human human beings Those who are optimistic and imaginative with the Yuan universe must start thinking about the hidden ethical issues behind them. Is "virtual black" or black?

It can be said that the folding halberd of the FN Meka project is unexpected.

Factory New is a media company focusing on virtual and digital talents. It is intended to find and integrate all popular elements with artificial intelligence. In a technical, each of them has great possibilities to become " Top flow. FN Meka was the first virtual idol they created. Before being questioned because of racial problems, he was undoubtedly one of the most successful virtual idols at the moment.

"Even if the record company lifts all the financial resources to find music talents, the success rate is only a poor 1%. Now we can customize artists through all verified elements, which greatly increases the chance of success." Factory New co -founder Anthony Martini is in During the interview.

In order to create the most popular virtual idol, Factory New created FN Meka from online games and social media. Technology can generate creative suggestions on the content of lyrics, chords, melody, rhythm, etc. ". In addition to the real dubbing, everything on FN Meka has artificial intelligence to complete, and strives to ensure that he can catch up with traffic all the time.

After the three successful singles of "Speed ​​Demon", "Internet" and "Moonwalkin", Factory New felt that FN Meka's ambition should not be limited to music. In March 2021, FN Meka followed the trend to release its own NFT digital collection "A Super Toilet", which was eventually included in the DH DJ Don Diablo at $ 6,500. In September 2021, FN Meka also received a business invitation in cooperation. He co -branded with functional drinks G Fuel cast 5 NFT inspired by beverages.

After signing the contract, Capitol also had high hopes for Fn Meka, regarding him a big step for the entire company to march into a virtual idol. Ryan Ruden, executive vice president of CAPITOL business development, said in an interview that the FN Meka project integrates "music, technology and game culture", which is the company's "preview of the future."

The technical level of success obviously made Factory New and Capitol Records ignore the attention of morality and ethics.

For a long time, the social environment of the United States has been full of opposition from various identity groups. Just as Fei Xiaotong's metaphor in "China China", "Western society is like we tied firewood in the fields", "they often are from several people from several people. Formed groups, the group has a certain limit. Who is the person in the group and who is the person outside the group.

The appearance of FN Meka as a virtual black man began to vague groups, and the core issue behind FN Meka's comprehensive encirclement was "Is the virtual black black black?"

The skin color is not enough to make the black group see it as his "compatriot". Therefore, FN Meka cannot be represented by the black group. The content of the virtual police that he posted by the virtual police is more interpreted as an entertainment and pastime encountered by the black group, not the unfair treatment of the black group.

In the mainstream values ​​of black people, "virtual blacks are not black", and many of the blacks who speak FN Meka regarded FN Meka as "the bad taste of white executives." In this regard, Anthony Martini, the only white executive of Factory New, blame it on "those who seduce clicks and create such narrative blogs." What he said, what he sang, and what he did was artificial intelligence to capture popular content and domesticated his results.

Right or wrong, it is difficult to cover the coffin. In any case, the defeat of the FN MEKA project is splashing a pot of cold water in the virtual human project. How should technology get along with ethics and morality.

The ethical pain of virtual idols

As early as last century, Neil Polzman expressed concern about the development of artificial intelligence in the book "Technical Monopoly".

"Some people think that computers are unparalleled, almost perfect, and have the ability to think about, and the computer's function is over -drove above all human experience to support its claims. However, in fact, the machine cannot perceive or understand that artificial intelligence does not understand. Animals that can produce creative significance, understanding and emotion. "

After in recent years, the virtual human "birth tide" has become more and more realistic, and it is closer to reality with raising hands and a word. Under the blessing of artificial intelligence, they can easily understand the trend of the trend development in this era, attracting more and more followers. However, while the technology is perfect, the Yuan universe is far from establishing its own social system, social rules and management systems. At the same time, they challenged the cultural background, values, and religious beliefs in the real world.

This time, INDUSTRY BLACKOUT accused Gunna's lyrics was reviewed and evidence of the indictment, and FN Meka was exempted as virtual humans; before it was a frequent sexual assault case in the Yuan cosmic space; The property was frequently stolen and the property owner was recovered; and before it was the personality and labor rights and interests of virtual idols.

What should we look at this series of events?

It is deemed to be an absurd comedy, which is regarded as the beginning of the construction of social order in the universe in the universe. In any case, they are special products of this era, and they are the epitome of ethical construction lag behind technology development.

The virtual world seems to have no motivation in people's enthusiasm, but there is no doubt that everything is still immature, and there are still orderly order.

The Yuan universe is like a deserted land without jurisprudence. The major players hurriedly ran away, lest they fell in the process of the new paradigm in the industry. Those news around the virtual person and the Yuan universe frequently see the newspapers. The launch of its first virtual singer Luya and IheartMedia will host the Charlie Puth virtual concert ...

Technology is full of confidence in the future, but those controversy are rarely finalized. In technical rushing, the catch -up of culture, morality, and ethics shows fatigue.

The contradictory is that if the future of the Yuan universe is really optimistic, it is necessary to build all the norms of all real society. After all, the Yuan universe is like a large ship. Science and technology determine where its direction is, and culture and ethics determine how far its voyage is.

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