The box office counterattack, why is the movie "Hidden Dust and Smoke" so strong?

Movie "Hidden Dust Smoke" poster map according to the official Weibo of the movie

Cover news reporter Zhou Qin

Directed by Li Ruiyi, the high -mouth movie "Hidden Dust Smoke" starring Hai Qing and Wu Renlin has been released to the total box office over 36 million (according to the professional version of Cat Eye), and the Douban score rose to 8.5 points. At present, the film's key has been postponed until September 30.

The film tells the story of the two lonely individuals abandoned by their respective families. In the day after day, Wu Renlin and Haiqing showed a pair of peasant couples from strange to familiar, from knowledge to each other. The journey of the heart. The film has been shortlisted for the main competition unit of the Berlin International Film Festival this year. After its release, it has been well received. The Douban score has been rising. It has reached 8.5 points so far. In this year's domestic films, word of mouth is quite good.

However, the achievements of "Hidden Dust Smoke" in the box office are always salty. One month after the theater was released, the film launched major video websites for members to watch for free. Under normal circumstances, this means that the film's itinerary is over. But no one expected that after half a month of the film "surfing the Internet", while Li Ruiyi was pleased to "not let the investors pay too much", "Hidden Dust Smoke" heated up in the cinema. On August 29th, the box office exceeded 3.66 million, which became the highest box office since the film was released, reaching ten times the first day. Why is this film so big? In short video websites, the "UP Master" uses the "two innovations" based on the film. Among them, there are many videos with more than one million likes. Such "Amway" also helps the movie to be noticed by more people to a certain extent.

From "Tell them, I took the white cranes", "Home in the Plaza of Water Plants", "Passing the Future" to the present "Hidden Dust Smoke", Li Ruizhen's movies are all around the countryside. He said, "I never need to dig out the theme of farmers, because I am the same person as them, they are my life itself. I never think I am a talented and creative person, because I can’t edit it out The decent script can only rely on life to do the reciprocity of life. "

In Li Ruizhen's view, the current environment, everyone seems to feel that the movie has become a fast -food consumer product, but the cultural value of the movie is more important for him. Everything, the value of some things may not be measured with the figures of specific currencies. I still feel that it is necessary to make some more cultural attributes and cultural contents. In addition to the fast -food type for entertainment consumption, the cultural value of the movie is What, this is more important to me. "

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