1.5 million netizens watched Douyin's "cultural heritage legitimate wave", live broadcast into the second stage of art performances

With the continuous popularization of emerging communication methods such as short videos and live broadcasts, traditional culture has repeatedly rejuvenated in the collision with the times. A few days ago, Douyin Live and@Sichuan Observer launched the live broadcast of "cultural heritage legitimate tide", focusing on folk performing arts groups, and discussed the spread and inheritance of traditional culture in the live broadcast era. The event was divided into three theme live broadcasts of "good drama and good song", "new voice of folk music", "dancing more than", and the total number of viewers exceeded 1.5 million.

In the live broadcast connection, 9 anchors such as the grass -roots theater company@宁 直 直 直 直, the New State Fengmin Orchestra@Tang Yin Band, National Dance anchor@奥 直 直 直 have been guests to share their live broadcast experiences, talk about new audiences, new stage and The inheritance help brought by the new income brings wonderful traditional cultural performances, allowing more netizens to appreciate the charm of traditional cultural live broadcast.

Traditional opera online inheritance

Huangmei Opera is one of the five major opera dramas in China. Like many traditional opera, Huangmei opera has faced inheritance difficulties in recent years. @庆 安 安 安 安 安, Anqing City, Anhui Province is an old drama company with a history of 66 years. For decades, it has always performed and spread the Huangmei opera at the grassroots level. During the epidemic, due to the reduction of offline performance opportunities, after the troupe opened the "Second Theater" through Douyin live broadcast, millions of fans were harvested in just half a year, and a total of over 5 million was praised. At the same time, the live broadcast income also brought help to the normal operation of the troupe, alleviating the dilemma of decreased offline performances.

In the "Good Opera and Good Songs" live broadcast, the actors of the theater performed the classic singing section in Huang Mei's "Women's Horse", which caused netizens in the live broadcast room to praise. The actors said that the online and offline stage is very different. The offline stage has a display of the actors' "hand -eye sound steps", and online performances focus on performing performances. In addition, actors usually only focus on performing a certain type of singing or role during offline performances. The live broadcast room can challenge different vocals and have more trial space and possibilities.

Douyin opera anchor@@@@@also appeared on the live broadcast room of the day to share the story of their online stage adhere to art inheritance. The person in charge of the Huasu Drama Troupe of Heshan District pointed out that Douyin live broadcast not only brought new income to the actors, but also strengthened their confidence in inheriting the flower drum opera. Li Boqing said that through live broadcast, you can communicate with netizens who like to evaluate books in time, so that more people can feel the charm of folk scattered books.

Newly -style folk music find new audience online

In addition to the opera, more and more folk music players in Douyin have made the past high -cold folk music a new hobby of young people through cross -border ways. In the "New Sound of Folk Music" live broadcast, the folk musicians from@在 在@在 博@@在 在 在 在 在, brought wonderful folk performances to netizens, showing the art of niche people's music beauty of.

With solid skills and novel performance methods,@attracted over 500,000 fans in Douyin, and also caused praise from mainstream media such as Xinhua News Agency. Cao Ga, a band member, pointed out, "Suona is a traditional art, but inheritance must attract the attention of young people." Therefore, in addition to playing traditional tracks in the live broadcast, they will also perform popular music music such as "Compendium of Materia Medica". According to Cao Ga, at present, the 20-40-year-old audience in the live broadcast room of Caojiaban in Peixian accounted for 40%, and more and more young people love the traditional national musical instruments of Suona.

With the help of Douyin live broadcast, Cao Jiaban sent folk music that was originally only staged in the countryside to more audiences. The live broadcast of netizens alleviated the urgency of their unable to perform and revenue during the epidemic. Cao Ga said, "Netizens' rewards are the recognition of art, and it is a way for everyone to support us. Cao Jiaban has to go further and cannot be separated from the support of all netizens."

Also found the young new audiences online, there are@同 同 and@同 博 后 同. The Tang Yin Band broke the views of traditional folk music by incorporated the western musical instruments such as guitar and electronic piano in traditional national musical instruments and electronic piano. Jiajia said that it was their performance in the live broadcast room that many parents felt the charm of the flute -they expressed their wanting to let their children also learn this traditional ethnic musical instrument.

Ethnic dancers open up a new stage online

When many folk artists are still distressed by no offline stage, or the stage is too small, some national dancers have already moved the stage to the outdoor, setting up the good mountain and good water, bringing netizens to netizens bring the US round. Beautiful performance.

Because Dunhuang dance was loved by netizens in the live broadcast room, the dance anchor@奥 因为 因为 simply moved the live broadcast room to Dunhuang for real -life live broadcast. In the live broadcast room, netizens can not only appreciate her graceful dance, but also look at the magnificent scenery of Dunhuang through the camera. Douyin account@-新-two dancers of Xinjiang's big stage take the live broadcast room in front of different iconic attractions in Xinjiang, and use songs and dances to show you the characteristic beauty and folk song and dance art of Xinjiang.

In the special connection of the "Dancing" live broadcast, Ao Dami stated that he will go west along the ancient China Silk Road to find his wish to complete his dream, and to let traditional dance in this way to let traditional danceRewintering new vitality on the Internet.Akuy's anchor believes that although Xinjiang is the hometown of song and dance, the song and dance culture still needs to be inherited and protected."With the help of Douyin, more people can feel Xinjiang's song and dance culture, and we will persist on this road." In addition, Douyin account@““ (Ren Hongchang) Chinese classical dancer Dragon Girl is also arrangedIn the live broadcast room of the ancient color, the dances such as "Sword Heart" and "Myth" were displayed for netizens.Dragon Girl said, "It feels great to do live broadcast. Thanks to Douyin for allowing workers who are engaged in dance majors to have a better platform to show themselves and spread traditional dance art."

Source: Sichuan Observation

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