Constantly landing on Africa's "Beijing Products" program export performance is strong

On August 25, 2022, the Fifth China -Africa Media Cooperation Forum was held in Beijing. The forum is hosted by the State Administration of Radio and Television, the Beijing Municipal People's Government, and the African Broadcasting Alliance, and hosted by the Beijing Radio and Television Bureau.

At the meeting, Wang Jiequn, director of the Beijing Radio and Television Bureau, pointed out in his speech that the China -Africa Media Cooperation Forum provided more new opportunities for Beijing and African countries in the audiovisual industry.

As of now, 132 outstanding Chinese film and television dramas, which are mainly produced in Beijing, have been broadcast in 7 languages ​​in Britain, France, Portugal, and Africa, covering 80%of the population south of Sahara.

In order to better promote the excellent film and television drama "going global", the Beijing Radio and Television Bureau officially established the China (Beijing) film and television translation base in 2020. In recent years, relying on the resource advantages of the film and television translation base, the Beijing Radio and Television Bureau has launched a business for purchasing, translation, distribution, trading and other businesses. Waiting for more than 10 language translation capabilities, the annual translation capacity exceeds 10,000 hours.

With the film and television drama "The Palace", "The Legend of Lu Zhen", "The Rumors in the Rumor", "The Awakening", "The Ordinary World", and the anime "Super Smart Football", "Bear End 2", "Mu Qixing 3", "Bean Xiaoxiao" "Ducks", "Magic Crystal Hunter", and other Chinese outstanding translation works were broadcast in Africa, which also led to the content of the "Beijing -Production" program to fully bloom.

Taking the Beijing Enterprise Sida Times Group as an example, the revenue from Zambia Top Star Communications Export Program has reached 8.02 million US dollars. In 2021, its Kung Fu Channel has arranged a number of Chinese film and television dramas for premiere, including "Ice Breaking Action", "Gu Jian Qi Tan 2", "Three Lives III Pillow Books", "Feng Yi", "The Book of Nezha", "Restart the Extreme Sea "Listening" "Kyushu Sky City 2", "Tonight and Hexi", etc.; "The City of Angels", "Thirty", "Good Wife", "You and My Time" broadcast on the Sino Drama Channel, etc. , Kenya and other countries are even more popular; while promoting the implementation of the content, a program translation, production and training center has been built in Africa, so that more excellent China and African film and television dramas are translated into different languages. To China, Africa, and the world, tell Chinese stories, tell African stories, and tell the friendship between China and Africa.

In addition, the online audiovisual service platform has gradually become an important force for the export of film and television content products. The "One Country and One Product" of the boutique video project has been broadcast with the Rwanda Embassy in China to broadcast three episodes to complete the show with Ethiopian Embassy. It will cooperate with more African countries in the future. The program actively promotes China -Africa industrial trade exchanges. The topic reading of the topic exceeds 300 million, and the video playback volume exceeds 300,000; multiple online audiovisual platforms such as Youku and iQiyi also will also make domestic dramas such as "Parenting Love", "Let's get married", "Struggle", "Durala Promotion" and other domestic dramas. "Send" 46 African countries including Kenya and Egypt, and even African fans said: "Don't watch Chinese dramas and don't sleep!"

The latest data show that in the first half of 2022, the total export volume of Beijing film and television content products and services was US $ 12.4169 million, an increase of US $ 10.5877 million over the same period last year, accounting for 22%of the country's total exports. From the perspective of the type, the TV series is the main type of the program export, with an export value of US $ 11.8187 million, a variety show special program export of US $ 69,200, an export of online audiovisual programs of US $ 516,400, and a film and television service export of US $ 12,600.

It is understood that in the future, the Beijing Radio and Television Bureau will continue to expand the scale of audiovisual boutique translation, support the production of non -audiovisual original content, and increase support for Chinese and foreign audiovisual cooperation in joint filming, commission production, cooperative production, and cooperation communication, and continuously enrich China -Africa audiovisual exchange content.

"It is no longer far away, and thousands of miles are neighbors." It is a matter of in recent years when it comes to film and television works. Before, only a few works such as "Journey to the West" were on the overseas screen. From translation to self -control, a large number of film and television dramas and online videos are gradually becoming an important export of African audiences to understand China. More and more Chinese elements are integrating into the cultural life of African people.

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