Fire!Why do Lichuan table dance swipe the screen?

The table dance "Star Dou Shake of Kawagawa Red" and the children's version of the table dance "Tea Miao Miao" exploded the Internet, vividly demonstrated the Lichuan as "the top 100 counties in China", "China Famous Tea Hometown", "National Key Tea County" The charm of the charm has injected new vitality into the cultural mining and brand building of "Lichuanhong".

1

Promote Lichuanhong in the most popular way now

"" Star Dou Shao Shikawa Red "shows the characteristics of 'Lichuan Red' and the scenery of Mao Dam. The children's innocence and lively in" Tea Miao Miao ", just like a tender green tea seedling, symbolizes' Lichuan Red '' In the future, it will thrive. "As the director of the two videos, Liu Yun, chief of the Lichigawa Cultural Tourism Bureau, introduced to reporters.

The creation table dance is to promote the "Lichuan Red" brand in the most popular way. Liu Yun believes that Internet videos are very popular nowadays. The speed of communication is fast and wide. In the past, people believed that there were fewer long videos. In fact, this was a misunderstanding. The public did not dislike long videos. Excellent and grounded videos.

The creativity of table dance borrows the hot campus table dance on the Internet. The form of table dance is lively and interesting. Creativeness and tea are naturally fitted. It is an example of an example. In the next step, the bureau will widely promote these two table dances.

2

Use more artistic form to express Richigawa Red again

It is understood that this creation was jointly produced by Lichuan Cultural Tourism Bureau and Hubei Lichuan Red Industrial Group Co., Ltd., photographed by Lichuan Rong Media Center, Maoba Town, Lichuan First National Experimental Primary School, and more than 20 tea companies in the city. Discipline, the combination of table dance and tea is also the first time, very novel.

The work was composed by Kagawa Rong Media Center, Richighe, and Chen Liang, Lichuan Rong Media Center, and Ran Zhenbin, a junior high school teacher Ran Zhenbin. Joint creation of lyrics and design shooting, Shi Yi's manuscript was finally completed.

The lyrics of "Star Dou Shao Shikawa Red" concentrate on showing the scenery of Maoba Town Tea Garden, Damao Po Yunhai Landscape and Star Dou Mountains, and especially fits the comfort and pleasant feeling of early spring tea. Among them, the last lyrics "How do you don't want her" from Chinese writer Liu Bannong's "Teach Me How I Don't Want her". enjoy.

"With the existing technical means, we can use more exquisite works from a more macro perspective, from a more beautiful audiovisual work, and in the most familiar way of the public to re -packaged and express." Liu Yun Liu Yun. express.

3

Emphasize inheritance and carrying forward the Lichuan Red brand

now

The "Lichuanhong" brand has emerged

How to further build and use it is the top priority

But how to better protect and carry forward has become an urgent thing

"This work is just the beginning, and more good works will appear in the future." Liu Yun introduced that the two table dances are just attractives. People participate in the construction of brand culture, so that people with intentional shaping and operating tea brands belonging to Lichuan.

In order to inherit and carry forward the tea culture of Lichuan, the main creative team specially produced the children's table dance "Tea Miao Miao" suitable for primary and secondary school students.

In the two videos, the audience covered the three generations of the old and Chinese and young, forming a subtle common impression, so that people can feel the strong "Lichuan Red" culture at all.

"In the past, we might pay more attention to the product level, focusing on the immediate benefits, and less cultural interpretation of Lichuanhong from a macro level. I think this is also the direction of our creative team." Liu Yun said.Source: Hubei Daily Client Duan Lichuan Channel reporter Ren Wei

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