In the ten seasons, it has already become a "national friend"

How important is music for our daily life?

In reality, this is difficult to assume. But in variety shows, fiction can become reality. In the latest issue of "Run", the guests were divided into two camps: "No Music Association" and "Lovers" to compete, and a classic tear brand was staged again. After the fierce competition, the "Light of Music" was eventually lit. At this time, the lovers who were recording the scene sang the theme song "Milling hundreds of millions of tons of light" together. When the music sounds, there must be many audiences who are already moist in the corners of their eyes.

Make movement in happiness, and provide thinking in laughter. "Run" in the tenth season is still the "top flow" and "long green" style of the variety market.

From the perspective of data dimensions, as of the sixth issue, "Run" this season is still "very capable":

As of the sixth issue, "Run" has accumulated 1061 hot search on the platform, including 402 hot search on Weibo, 4 hot topics, and 350 short videos. It is worth mentioning that after the preview of the day before the broadcast of the sixth episode,#You still have to see the three topics of the tearing brand#,##and other words immediately appeared on Weibo hot search.

This is not curious: As the most long -lived IP in the Chinese season broadcast variety shows, what exactly is the "Changqing Code" of "Run"?

To reveal the "Evergreen Code", you need to start with the nature of the IP of "Run". From the watch, today's "Run" actually has three identities:

The most reflected and popular layer is the content: "Run" has always been an innovator of the content;

Looking further, ten seasons, "Run" carries the collective memory of the public, it is the writer of memory;

At the bottom, when we tried to analyze the coordinates of the social value system, we couldn't help but find that "Run" is still trying to be an extended person.

01. N way of opening the content

No matter which season the audience opens, the perception and emotion that "Run" brings to the audience is amazing, and that is happiness, sunlight and beauty.

Being able to convey the core purpose of the show so accurately, which depends on "Running" to continuously explore various possibilities at the content level. Take the tenth season, for the first six episodes, we see "Run" shows a completely different gameplay.

First, it is practical knowledge expression.

Virtual property is an index and non -material property, including a series of information products such as online games and emails. For ordinary people, we often easily ignore the property attributes of virtual things, thereby having the risk of leakage of virtual property.

Therefore, the third program "Anonymous User Survey Incident" is like a cyber security knowledge class: three "undercover" to steal the virtual property of other civilians, while others need to obtain " "Undercover" information. At the same time, "Run" also cleverly popularized the knowledge about virtual property to the audience, allowing the audience to clearly understand what virtual things are also in the category of personal property.

Secondly, it is a modern interpretation of traditional culture.

In the fourth episode of "Emei Secrets", nine guests brought various "Shuzhong Treasures" to the head of the "Hi Fortst" of Mount Emei to learn art. Ling Yun prepared nine "martial arts cheats" to give it to everyone. However, from the beginning, some people had sneaked into the dark room of the Library Pavilion and stole the "Jiuyin White Bone Claw". After a series of competitions, members finally found the "stealing" through reasoning.

Regardless of whether it is to interpret the "eaves and walk walls", or to show the mystery with a reasonable role -like role, the audience has a strong sense of substitution for traditional martial arts and martial arts culture.

More importantly, the possible space for providing rational reflection.

This is exactly the original intention of the show group hidden in the sixth issue of the sixth issue of the sixth issue. The "Music Association" and "Lovers" two camps to compete, their ultimate purpose is to find the disappearing music in this fictional "123 city". Behind the competition, the program group tries to pass the view of the epidemic in the epidemic in the epidemic: Although the epidemic has brought us a lot of inconvenience, this gives us an opportunity to discover and insight into life. Faced with life, each of us should be even more even more Work hard and live in the present.

It can be seen that, in addition to the classic outdoor competitive element of "tearing the brand", "Run" is always trying a new "opening method". Because of this, as a variety IP to the tenth season, "Run" can always bring enough freshness and fun to the audience.

02. Use real and romantic to mention the sense of "companionship"

There is no doubt that from 2014 to the present, after ten seasons of "Run" has already become a generation of growing youth and collective memory. Accompaniment is the physical fitness of "Run" and the audience growing up and experienced the texture.

The new season of "Run", also through the upgrade of content to purify the "companion" given to the audience. The methodology in which contains two aspects:

One way is true.

In the first episode of "The Covenant of Youth", 12 guests came to the famous Leshan Great Buddha Scenic Area, while visiting famous monuments and looking for their "pen friends". In this process, the authenticity of the age, characters and emotions shows a progressive trend.

First of all, the truth of the age.

The packages and billiards and other games presented in the show were all the popular leisure and entertainment methods, and it was a beautiful memory in the minds of a generation. Cultural products such as "Shaolin Temple", "Journey to the West", "I Love My Family", "Never Cry at the age of Seventeen" are the youth coordinates defined when we remember and nostalgic. Then to the truth of the character level.

Twelve guests participating in the first "Youth Covenant", wearing red skirts and suits leading the aesthetic style of the year, transformed into ordinary youths in Leshan in Sichuan in the 1980s and 1990s. However, it is worth mentioning that each of them played the role of "prototypes" in reality. The old objects and clues presented in the show are also from the true stories of six groups of families.

Finally, the truth of sublimation to the emotional level.

With the screening of the old photos, the identity of the 12 real characters was eventually revealed. Behind the warmth, the two generations of youth have cleverly realized the collision across time and space, so that the meaning and dimension behind the word "youth" achieve a rich extension.

It is this more realistic creation of realism that allows "Run" to always provide emotional value to the audience, and keep warming the public in the ten seasons.

Another way is romance.

The second episode of "Exclusive Rose" was broadcast just coincides with the time node associated with the emotional high section. In response, the program group launched a "flower name guardian battle" around the "exclusive rose". What is even more surprising is that the show finally named "exclusive rose" "picking season" and based on "walking through ten seasons to love you four seasons" as a flower language, which means that between the four seasons, pick up the beauty of spring, summer, autumn and winter, and and and. Always treasure. At the show, Li Chen, Yang Ying, and Zheng Kai in the ten seasons had tears in their eyes. The audience even left messages, telling the touching story of their youth and the ten seasons of "Run".

It is worth mentioning that "Run" also tried to pass this romantic atmosphere from online to offline. The program team launched a flash of flowers under Hangzhou offline, using romantic romance to the beautiful life of the city for a beautiful embellishment.

In fact, in the tenth season, it can still maintain such a strong vitality and innovation, and constantly hit the audience's soft and deep "Run". The existence itself is the best companion for the audience.

03. Make addition to value

In the media environment of mass communication, variety shows are not only content, but also the products and reproduction of the values ​​of the times. Therefore, the Changqing variety IP has its own place in the social value coordinate system: or the program is based on the program, paying attention to a certain surface of social life; or continuously providing emotional value for the audience.

On the other hand, "Run", it has both: launching new content with happiness, sunlight and beauty as the core, providing audiences with rich emotional value; at the same time, continuously linked and expand social topics with the content of the program, and do it at the value level. addition.

The first is to accurately follow social topics.

This season's "Run", the show team carefully designed a small detail: at the beginning of each program, there will be a diversity theme name. Behind each theme name, it aims to closely follow the social topics that everyone cares about.

"The New Year's Eve" is concerned about the topic of growth that is closely related to everyone and involving intergenerational relations;

"Exclusive Rose" is to focus on emotional topics at 520 special nodes;

"Anonymous User Survey Event" is the popularity of information through the knowledge of virtual property, paying attention to information security topics related to everyone's vital interests;

"Emei Secret" is to focus on traditional cultural topics in the reasoning mode;

In the "Mushroom King Competition", while showing the Qingshan Xiushui and Dai style of Jingning County, the show also used the lens to present the achievements of rural revitalization in the new era and the happy life of the Dai people. Therefore, it focuses on development topics and national cultural topics.

In the latest sixth phase "If the world has no music", the program group triggered the audience to think about how to make a life attitude in the post -epidemic era. It focuses on music topics and daily life topics.

At the same time, running men are committed to letting these social topics be fermented in the topic of public opinion.

On the one hand, there is no shortage of important time nodes and strives to speak. In addition to the above -mentioned flowering pop -up activities mentioned above, on May 4th Youth Day, the 100th anniversary of the establishment of the group, "Run" linkage with the Zhejiang Youth Literature and Art Federation, with the sound of youth, the 100 -year -old Hejian group,# The Voice of youth He Jianzheng made a century -old group on the hot search; on Children's Day, "Run" and Xinhuanet launched the "jump up" event in the June 1 sports season. #.

On the other hand, it is a social issue involved in the schedule, which stimulates public domain discussions in a more emotional and resonance form.

For example, the first issue of the "Youth Covenant", after the broadcast#Which moment you think your parents have become older#and hot topics; Property#On the Weibo hot search list and hot topic, the official blog of "Chinese Police Online" is the top program content to like it; the fifth issue of "Mushroom Mushroom King Competition", the moment of the topic#Which moment you think your hometown will change You have to be different from before.#得 得 得 得 得 得 得 得 得 得 得 得 得 得 得.

Whether telling the youth story, a happy life of the individual, or using the program as a window, to show the style of the country and the social level under the rapid development of the new era. "Value expansion". To the tenth season, "Run", as an long -sized IP, is increasingly richer in the image.

It is undoubtedly mature. The classic links and classic elements have long been familiar with "Run";

It is young again. "Run" always keeps with the times and insight users. We can even use "Ten Seasons of Youth" to describe the "youthful state" presented in "Running Bar".

But in the final analysis, the temperament of "Run" has not changed: the purest happiness brought to the audience, facing life with a more sunshine attitude, and discovering beauty together. This "running spirit" continues to inherit with the flow of time in the ten seasons. It sometimes makes us feel the shame years, and sometimes let us reflect on the spirit of martial arts. The seventh theme of the upcoming broadcast next Friday is "Eat in the Song Dynasty". Essence

Between changes and unchanged, "Run" has demonstrated a value curve of "reverse cycle growth" for variety content.

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