The summer box office has exceeded 8.8 billion yuan, which greatly exceeds the same period last year

Entering the summer season, the film market has been heating up. According to the professional version of the lighthouse, as of August 27, the summer season box office exceeded 8.8 billion yuan, which has exceeded the results of 7.381 billion yuan last year's summer file, and marched towards the 10 billion yuan box office target. In the context of the repeated and increasing factors of the new crown pneumonia, it is not easy to achieve such results in the film market.

The reason why the film market can quickly recover is mainly due to the effective advancement of epidemic prevention and control. With a series of assistance to the rescue policy for enterprises, the operating rate of theater across the country has recovered rapidly and stabilized at more than 80%. A staff member of the Fengtai District Public Welfare West Bridge Hualian Studios in Beijing told reporters that since July, theater has strictly implemented epidemic prevention measures. Different cinemas have rowed out of the time to avoid the gathering of audiences, creating a safe and safe watch for the audience. surroundings.

The summer stall is one of the most important periods throughout the year, which is well received by the market. Chen Jin, a professional version of the lighthouse, said that although the number of films released in the summer season this year is not as good as in previous years, it has maintained rich types of characteristics, covering various types such as science fiction, parent -child, love, etc., which can meet the needs of multi -level movie viewing. In particular, the two major types of science fiction and Guoman are eye -catching, indicating that the level of film industrialization in my country has matured.

The diversity and sufficient film source brings not only the higher the box office market, but also the frequency of the audience entering the cinema. At the West Bridge Store of Hua Lian Cinema in Beijing, Ms. Zhao, who is waiting to watch "New God List: Yang Yan", told reporters that this is her fourth time she entered the theater this summer. Want to see ". The audience's positive response to good movies has promoted more popular movies to release, which in turn drives the national film market to further recover. It is understood that there are 9 films in the last week of the summer season. The diversification of the supply of new films provides a richer choice for the audience, which will further stimulate the enthusiasm of the public watching.

There are many factors that affect the box office, and the most important one is the content. Data show that this summer, the two films of "Lone Moon" and "Life" are scored above 9.4 points on the ticket platform. The two films have contributed more than half of the box office of the summer stall. The leading effect of the head is obvious. Among them, "Life" has opened up the market space of niche themes; "Lone Moon" integrates science fiction and comedy elements, and the type of composite innovation is also recognized by the audience. In the second half of the summer, the "New God List: Yang Yan", with its shocking visual effects, meets the audience's expectations of domestic animation blockbusters. The film was released for only two or three days at the box office, and it became another dark horse in the summer season. Well -known director Yin Li said that no matter how the film technology changes, it will never change to tell the story of a good person and express the common emotions of human beings. The Chinese film industry has entered the stage of "content as king", and high -quality content has always been a strong guarantee for the prosperity and development of the film market.

The summer stall also shows that with the improvement of material living standards, the public's demand for cultural consumption has steadily improved. As long as there are good movies to watch, watching movie theaters is still an important option for popular cultural and entertainment life. Gong Yu, the founder of iQiyi and CEO, believes that the entertainment methods of first -tier and second -tier cities are rich, and the people watching people have entered a stage of low -speed growth. The consumption upgrade in large cities to allow the audience to enjoy a different experience. At the same time, it is necessary to focus on the box office growth space of the third-, fourth -tier cities, and continue to vigorously support the construction and operation of the cinema of townships and townships, and improve the quality of viewing and service.

In the second half of the summer stall, the National Film Bureau launched the "Love Movie · Love Life" in 2022 Film benefit consumer consumption season, unite Cat's eyes, Amoy tickets, Douyin and other movie ticketing platforms to issue 100 million yuan in movie consumer coupons. Subsid audience ticket purchase fees. Experts believe that the consumer coupon of movie viewing can help boost residents' consumption confidence and effectively release consumer demand for suppression due to the epidemic. The long span of the consumer voucher will cover the three important periods of the summer, the Mid -Autumn Festival, and the National Day file, which will have a significant effect on the blessing of the box office throughout the year. With the continuous efforts of the consumer and production end, the popularity of the film market is expected to continue.

As the external environment continues to improve, the recovery of the film industry has ushered in a strong motivation. The production and distribution units should be firmly confident, actively launch high -quality films, promote more new films to speed up the release, attract more audiences into the theater, and allow the film to further enrich the cultural life of the people.

(Source: Economic Daily reporter Jiang Tianjiao)

【Edit: Wang Yujin】

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